Gold is gold, right? Not when it comes to how much of it you actually get for your money.

Millions of Americans think they’re investing in gold when they buy jewelry—but the truth is, they’re throwing away serious profits without knowing it. That beautiful $2,000 necklace? It likely holds just $1,600 worth of gold.

The rest quietly disappears into design fees, brand premiums, and hidden charges you’ll never get back.

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Poll Of The Day

Have you ever bought gold jewelry thinking it was a smart investment?

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Fun Fact Of The Day

In India, over 75% of household gold is held as jewelry—yet experts estimate that form of gold returns 10–15% less value over time than bullion due to high resale losses.


Conservatives For Gold

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