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Join us for our upcoming AAPC webinars kicking off today at 2:00pm ET!
Non-members can sign up for $49 — or become a Digital Member for only $69/year and enjoy complimentary access to this and all upcoming webinars.
Check out the lineup of sessions below!
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Ad Spending Trends Shaping 2026
📅 Thursday, November 20, 2025 | 🕑 2:00–2:45 PM ET
💲 Free for Members / $49 for Non-Members
Get an exclusive preview of 2026 ad spending forecasts with AAPC President and CEO of AdImpact, Kyle Roberts. Kyle will break down projected trends across broadcast, cable, digital, and connected TV—showing where campaigns are expected to invest and how shifting media habits will reshape strategies heading into the midterms.
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When Maps Move, Values-Driven Messages Win
📅 Tuesday, December 2, 2025 | 🕑 2:00–2:45 PM ET
💲 Free
Webinar courtesy of:
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Recent elections—from Zohran Mamdani’s win to Donald Trump’s ability to convert former opponents—show that campaigns succeed when they speak to voters’ core values, not just their demographics. Join Dean De La Peña, VP of Identity & Data Strategy at Resonate, for a data-driven look at how underlying voter motivations shape behavior and how to craft values-aligned messages and targeting strategies that truly resonate.
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