Dear friend:
Rolling Stone just published a piece about our organizing work in the age of COVID-19. The takeaway is a huge deal: We’ve discovered a secret sauce for progressive organizing in rural America. It’s a formula for beating back the strategic racism deployed by Donald Trump and the white nationalists.
And it’s effective enough to make the difference in the 2020 elections.
Help us deploy a proven antidote to Trump’s strategic racism with your immediate donation.
For weeks, our canvassers in rural Michigan, Pennsylvania, and North Carolina engaged white, working-class voters using a method called “deep canvassing.” We wanted to see if we could persuade white rural voters to support including undocumented immigrants in social safety net programs like Medicaid. If it worked, we’d have the secret to beating back the most insidious kind of racism deployed by Trump and his supporters.
Our experiment was a huge success. Not only did this method increase support for including immigrants in public safety net programs, it cut support for Trump–even though his name wasn’t mentioned. And these results lasted. They were still in effect six weeks later when our researchers followed up.
This is a huge result. It shocked the researchers at Yale and Berkeley. According to them, it was far outside the typical results for a voter persuasion effort. Since then, we’ve applied what we learned to our texting and phone bank programs and discovered the lessons apply there as well.
We’re onto something big here, and we’re ready to scale it up. The most important thing you can do right now to help us beat back racism in rural America is to donate to this effort right now. Please chip in $10 and help us scale up our deep canvassing efforts.
We found the secret sauce for organizing in rural America. Now we have to go all in. Are you with us? Please donate today.
Sincerely,
George Goehl
People’s Action
P.S. If you want to read the full report on our deep canvass experiment or read the Rolling Stone article, see here. Then, please make a donation today so we can expand our efforts in rural America.
