Tobacco Campaign Director Daniel Dorado holding a sign that says 'Make Big Tobacco Pay' while giving an interview at last year's global tobacco treaty negotiations.

Now is the time to hold Big Tobacco to account!

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Dear Friend,

United Nations headquarters, Geneva, Switzerland: A monster emerges from a giant pack of cigarettes. It captures a youth advocate, representing the millions of young people who have died from tobacco-related causes and the tobacco industry's continued targeting. It’s headed to the U.N., where decision-makers have gathered for the global tobacco treaty negotiations — we can only imagine what havoc it intends to wreak there. But before it can slither into the treaty talks, activists and advocates from around the world stop the monster from entering the building with their organizing, their passion, and their dedication.

Was this a strange fever dream I had on my flight to Geneva? Good guess, but no. It was a street theatre performance and action to kick off our organizing at the global tobacco treaty meetings to challenge Big Tobacco’s influence in public health policy and to make Big Tobacco pay.

And we’re just getting started. Tomorrow we’ll deliver a petition that’s been signed by tens of thousands of people, calling on governments to make Big Tobacco pay for its abuses. I’m taking it straight to the president of the global tobacco treaty talks — and I’m hoping it will have your name on it. Together we can hold this deadly industry to account.

Make Big Tobacco pay today!

Challenging the tobacco industry is about more than just public health; it’s about taking on corporate power as a whole. Right now, from Big Tech to Big Polluters, corporations are taking over our governments and public spaces that should be run by and for the people. The corporations and billionaires propping up the wannabe dictator and his cadre of grifters and bigots in the U.S. are the same ones that are fueling disinformation and pushing products that kill people for the sake of their own profits.

Millions of people die each year from tobacco-related diseases. In addition to the many ways that this deadly industry harms and kills people, tobacco or nicotine products also lead the way in harming the planet we call home — from deforestation to plastic pollution

By challenging Big Tobacco's influence here at the global tobacco treaty talks, we're also challenging the very premise that corporations should have any say about our freedom to breathe clean air, to live healthy lives, and to protect this planet we call home.

The tobacco industry must be held responsible – and liable – for its abuses. By making Big Tobacco pay, we can rein in the abuses of this industry and deliver justice to the people who have been harmed by its deadly products.

We’re getting ready to deliver the petition tomorrow. Join us now!

Onward,

Daniel Dorado
Pronouns: he/him/his
Tobacco Campaign Director
Corporate Accountability

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Photo Credits: Philippe Audi-Dor.

Corporate Accountability stops transnational corporations from devastating democracy, trampling human rights, and destroying our planet. We are building a world rooted in justice where corporations answer to people, not the other way around -- a world where every person has access to clean water, healthy food, a safe place to live, and the opportunity to reach their full human potential.

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