Hey team, happy Friday!

I wish I had better news to round out the week, but instead I’m coming to you with a somewhat time-sensitive request — here’s our recent ActBlue trend for context:

Sooo yeah. Fundraising has definitely slowed down this week, which isn’t stellar news.

Look, we know from years past that digital fundraising always dips around Thanksgiving, but this slowdown is happening a full week earlier than we were anticipating.

We need to pivot and boost fundraising over the weekend to right the ship before we fully dive into the lean fundraising season during the holidays.

But the silver lining here is that tomorrow is our Mid-Month fundraising benchmark, and hitting our $25,000 goal just got a lot more important.

We’ve had a lot of good news and positive polling recently, and coming up short could take the wind out of our sails at the worst time possible. Will you please chip in $10, $25, or whatever you can toward our Mid-Month goal to help reverse the downward trend?

If you’ve saved your payment information with ActBlue Express, your donation will go through immediately.

Thanks for everything you’re doing to help elect Rob!

—Connor Wooff
Finance Director
Rob Sand for Iowa