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ukU=3D.
Hi friends,
What=E2=80=99s a Google to a Goblin?

Google Antitrust Trial =E2=9C=85

Google Antitrust Trial Closing Statements =E2=9C=85

Google Antitrust Remedies Trial =E2=9C=85

Google Antitrust Remedies Closing Statements =E2=80=94 =F0=9F=93=8D we are =
almost here

Google Antitrust Remedies

The Google adtech antitrust remedies trial came to a close on October 6th. =
Arielle is home after covering it live, and so is our faithful watchdog, Ba=
ndit.

The last day of the trial included testimony from Matthew Wheatland, Chief =
Digital Officer at DailyMail.com. Perhaps the most ridiculous part of the t=
rial was an attempt by Google during Wheatland=E2=80=99s testimony, to down=
play its harms to publishers by pointing to AI as the real existential thre=
at=E2=80=A6as though Google has nothing to do with the rise of zero-click s=
earches and declining publisher traffic resulting from their AI Overviews.

Here=E2=80=99s an excerpt from Arielle=E2=80=99s coverage:

=E2=80=9CWheatland [explains] how Google=E2=80=99s AI overviews - among oth=
er similar products - result in zero-click queries, and thus less traffic t=
o their website. Rhee asks about a quote by his boss about how this tech is=
a =E2=80=9Cthreat to the news industry.=E2=80=9D He explains that the traf=
fic referral concerns raised by AI Overviews and the like are separate. Thi=
s case is about monetizing the traffic that does get to their pages. For Go=
ogle to point to the harms to publishers resulting from its AI overviews to=
diminish the importance of resolving its harms to publishers related to ad=
tech is as absurd as it is arrogant.=E2=80=9D

While Google wants the Court to think that its abuse of dominance in adtech=
is yesterday=E2=80=99s war, the exact opposite is true. We=E2=80=99ve alre=
ady seen how Google has woven a web of interconnected monopolies: how it mo=
nopolized the Search market through exclusive distribution deals that made =
Google the default, and how it used the advertisers it amassed through its =
Search dominance to hold publishers hostage in using its sell-side adtech t=
ools. As we look ahead to the ways that AI search is expected to change the=
internet and consumer behavior, failure to meaningfully address these past=
harms and ill-gotten gains will only better position and embolden Google -=
and other big tech companies - to continue to =E2=80=9Ccontrol the oxygen=
=E2=80=9D of our information ecosystem, and extract more value from publish=
ers, advertisers, and consumers alike.

On November 4th, Google and the Department of Justice (DOJ) filed their fin=
al remedies proposals. Unsurprisingly, the DOJ made minimal changes, making=
it clear that behavioral remedies are not enough and structural remedies a=
re necessary. The DOJ's rationale is forward-focused and prescriptive, beca=
use if the underlying frameworks supporting Google's dominant position are =
allowed to continue, Google could replicate its anticompetitive behaviors i=
n new and exciting ways and create a monopoly again. Google adjusted their =
remedy proposals in an attempt to do damage control, while tryin to stave o=
ff GAM divestiture.

Next up, closing arguments will be held on November 17th. Yes, of course, A=
rielle will be there, and you can donate to cover the cost of a protein sha=
ke for Arielle or a special treat for Bandit! Google=E2=80=99s remedies pro=
posals in the EU adtech antitrust case are also due imminently.

A day-by-day trial play-by-play can be found at USvGoogleads.com. The full =
exhibit and witness lists have been updated, and in the same vein as previo=
us Google antitrust trials, =E2=80=9CGoogle did not call a single witness t=
hat is not or has not been paid by Google.=E2=80=9D
That Thang is Juicy

While Google is raking in bookoo bucks with digital advertising revenues, p=
ublishers of all sizes are struggling to stay afloat.

Despite two major antitrust lawsuits this year, and with a growing list of =
related lawsuits from publishers, Google pulled in over $100 billion last q=
uarter, a 16% growth compared to last year. We just wanna talk to whoever m=
ight be questioning the ruling that Google is a monopoly after reading thei=
r quarterly revenue. =F0=9F=A4=8C

A lot of Google's momentum to hit $100 billion in revenue comes from its ma=
ssive investment in AI infrastructure and applications. What's not as widel=
y discussed, though, is that many of its AI products power its digital adve=
rtising products, enabling Google to further cement its dominant market pos=
ition. This past quarter, the company has expanded its AI-powered search ex=
periences and AI overviews, and its chatbot Gemini has grown to upwards of =
650 million monthly users. This hurts publishers - it reduces their site vi=
sits and strips their ability to monetize their websites with ad space.
Pushing for Minor Safeguards and Major Transparency through Ofcom

It was a busy October! In addition to the formal comments we submitted rega=
rding the Media Rating Council=E2=80=99s (MRC) proposed Digital Advertising=
Auction Transparency Standards last month, we also submitted comments to O=
fcom, the communications regulator for the UK, detailing our recommended ch=
anges to the Online Safety Act (OSA).

Year after year, platforms continue to bemoan the risks of online harms, bu=
t continue to make money off of them anyway. We explained in our submission=
that harmful material such as hate speech, violence, and child sexual abus=
e material is regularly monetized, including on livestreams. Advertisers ar=
e often unaware of where their ads are placed, as the digital advertising e=
cosystem often functions as a =E2=80=9Cblack box=E2=80=9D. With a lack of K=
now-Your-Customer (KYC) checks on both advertisers and content creators bef=
ore monetization, ads have and will continue to be placed next to illegal h=
arms. This. is in addition to the billions that platforms make from scam ad=
vertising alone, Meta, for one, earns about $16 billion annually.

Currently, the OSA doesn't address enforcement actions for the platforms th=
at facilitate and monetize ads surrounding illegal harms online. Through ou=
r advocacy, we can utilise and enhance existing legislation that protects c=
hildren, improves transparency for advertisers, and ensures that no company=
unintentionally funds harmful material.
Perplexity Hits Pause

Perplexity, the new-to-advertising company that once dabbled with acquiring=
Google's Chrome browser, has put a pause on accepting new advertisers.

Last year, Perplexity launched its beta ad offerings for big brands for its=
AI search experience. While that still exists, Perplexity has pulled back =
on the beta, "to prioritize the user experience." Perplexity has admitted t=
hat they aren=E2=80=99t scaling their ads business at the desired rate, and=
there is a big product gap between top-of-funnel brand awareness instead o=
f the outcomes-based focus that brands want - AKA, they weren't very good. =
What's even more telling: ads are not even on the current roadmap for Comet=
, Perplexity=E2=80=99s new AI browser.
Friends of Fair Ads

Our friends at Electronic Privacy Information Center (EPIC) submitted a com=
ment to the ANPR on Personal Financial Data Rights (PFDR) Reconsideration. =
EPIC urges the CFPB to protect the PFDR rules finalized in 2024, which are =
some of the strongest privacy and data protections in federal law. EPIC als=
o recommends some amendments to strengthen the enforcement requirements wit=
hin the PFDR, such as shifting to deleting data as soon as it's no longer n=
eeded, instead of deleting it within three years. Users can rest easier sin=
ce the risk that consumers=E2=80=99 data is breached or improperly used for=
another purpose is reduced.

=20

Love,

The Check My Ads Team=20









=20


Check My Ads in the Wild =F0=9F=90=BE

=F0=9F=8E=82 Check My Ads celebrated our 4th birthday! What started as an e=
ffort to expose how easy it is for bad actors to make money led to the disc=
overy of the digital advertising ecosystem=E2=80=99s web of underlying prob=
lems. Today, we are leading structural, market, and regulatory changes to m=
ake the internet safer. This past year, you=E2=80=99ve seen us testifying b=
efore state and federal lawmakers, keeping the public informed with our Goo=
gle antitrust trial coverage, and educating policymakers and advertising pr=
actitioners alike on many global stages =E2=80=94 this work pushes us all t=
owards the same goal: transparency and accountability in one of the world=
=E2=80=99s largest, most important, yet unregulated industries. There=E2=80=
=99s still lots left to do, thanks for celebrating with us!

=F0=9F=8F=86 Join us in congratulating Arielle, who was named in AdWeek=E2=
=80=99s inaugural list of the Innovator 50!

The AdWeek Innovator 50 honors marketing and tech executives that defy conv=
entional industry norms and pioneer new ways of working in a rapidly changi=
ng marketplace to pave the way for the future of advertising, and Arielle m=
ost certainly fits that bill! Arielle has made it her mission to shine a li=
ght in the dark corners of the opaque digital advertising industry, while a=
lso making complex issues accessible and actionable for everyone, from indu=
stry insiders, to global policymakers, to the concerned public. Thank you, =
Arielle, for championing a fairer and more transparent digital advertising =
ecosystem, built to benefit everyone.

=F0=9F=8E=A4 Claire was on stage at the Attention Conference in Montreal la=
st month, participating in the panel =E2=80=9CData Privacy in an AI World=
=E2=80=9D with other thought leaders, focusing on AI reform. The Attention:=
Govern or Be Governed conference is bringing folks together to create a ne=
w path for regulating the digital ecosystem and keeping policy changes inde=
pendent from the interests of Big Tech.



















=20


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=99re getting the most relevant, up-to-date info for you.

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=E2=80=A8Tax ID/EIN: 87-1895699

Have any questions or comments? =E2=80=A8Reach out to us at Hello@CheckMyAd=
s.org

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t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 1px; bord=
er-top-style: solid; border-top-color: #013B5C; margin-top: 18px; margin-bo=
ttom: 18px;" data-color=3D"#013B5C" data-thicknessnum=3D"1" data-dividersty=
le=3D"solid" data-topnum=3D"18" data-bottomnum=3D"18" data-height=3D"1" dat=
a-lineheight=3D"1">
&nbsp;
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
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</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #FFFFFF;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 9px; padding-bottom: 9px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-left break-text-around-image" style=3D"=
outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-=
width: 100%; clear: both; float: none; display: unset; text-align: left; ma=
rgin-bottom: 12px; margin-top: 12px; height: auto; margin: 12px auto 12px 0=
;" src=3D"[link removed]
s/CMA_Logo_45_4x.png" alt=3D"A blue and red logo of dominoes falling with t=
he text Check My Ads" width=3D"146" align=3D"left" data-wrap-text-margin=3D=
"25" data-wrap-text=3D"Break text around image"><!--[if mso]></center><![en=
d-if]-->
</figure></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 9px; padding-bottom: 9px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
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end-if]-->
</figure>=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;"=
></figure> <!--[if mso]></center><![end-if]-->
</figure>=20
<div class=3D"OutlineElement Ltr SCXW174244998 BCX0">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;"=
>
<!--[if mso]><center><![end-if]--><!--[if mso]></center><!=
[end-if]-->
</figure>=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;"=
>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"custom-insert-img align-center break-text-ar=
ound-image" style=3D"margin: 12px auto important; float: none; max-width: 5=
50px; text-align: center; margin-bottom: 12px; margin-top: 12px; Margin: 12=
px auto;">
<img class=3D"align-center break-text-around-image" src=
=3D"[link removed]
al-2025-10-22-150356_002(1).png" alt width=3D"600" align=3D"center" data-wr=
ap-text-margin=3D"25" data-wrap-text=3D"Break text around image" style=3D"o=
utline: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-w=
idth: 100%; clear: both; display: block; margin: 0 auto; float: none; text-=
align: center; width: 100%; height: auto; Margin: 12px auto;">
</div> <!--[if mso]></center><![end-if]-->
</figure>=20
</div>=20
<div class=3D"OutlineElement Ltr SCXW174244998 BCX0">=20
<div class=3D"SCXW177053040 BCX0">=20
<div class=3D"OutlineElement Ltr SCXW177053040 BCX0">=20
<div class=3D"OutlineElement Ltr SCXW211069502 BCX0">=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-=
serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left=
; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10=
px;">Hi friends,</p>=20
<h2 class=3D"md-end-block md-p md-focus" style=3D"paddin=
g: 0; Margin: 0; word-wrap: normal; margin-bottom: 10px; Margin-bottom: 10p=
x; box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y:=
0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: =
0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-stric=
tness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff=
; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #000=
0; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored=
: 0 0 #0000; line-height: inherit; margin: 0.8em 0px; white-space: pre-wrap=
; position: relative; caret-color: rgb(51, 51, 51); color: rgb(51, 51, 51);=
font-family: Georgia, serif; font-size: 16px; font-style: normal; font-var=
iant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: st=
art; text-indent: 0px; text-transform: none; word-spacing: 0px; -webkit-tex=
t-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration:=
none;"><span class=3D"md-plain md-expand" style=3D"box-sizing: border-box;=
--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; -=
-tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-sc=
ale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-rin=
g-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 =
130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #=
0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: rgb(1,=
59, 92);"><span class=3D"notion-enable-hover" style=3D"font-size: 16pt;" d=
ata-token-index=3D"0"><span class=3D"notion-enable-hover" data-token-index=
=3D"0"><span class=3D"discussion-id-238085ab-68c9-8015-b816-001c9194d499 no=
tion-enable-hover" data-token-index=3D"0">What=E2=80=99s a Google to a Gobl=
in?</span></span></span></span></h2>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-=
serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left=
; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10=
px;">Google Antitrust Trial =E2=9C=85</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-=
serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left=
; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10=
px;">Google Antitrust Trial Closing Statements =E2=9C=85</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-=
serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left=
; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10=
px;">Google Antitrust Remedies Trial =E2=9C=85</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-=
serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left=
; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10=
px;">Google Antitrust Remedies Closing Statements =E2=80=94 =F0=9F=93=8D&nb=
sp;we are <em>almost</em> here</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-=
serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left=
; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10=
px;">Google Antitrust Remedies</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-=
serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left=
; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10=
px;">The Google adtech antitrust remedies trial came to a close on October =
6th. Arielle is home after covering it live, and so is our <a href=3D"https=
://api.neonemails.com/emails/tracking/click-link/TouS9UnMk7RMnzR7Wqn75uX-Bu=
F8lCrE7A23p99LukU=3D/QFMez7hOs-rY37JGrZAd7hCfrm-YWlzKZvZ7ttk_qlc=3D" style=
=3D"color: #0074d9; text-decoration: none; font-weight: inherit; padding: 0=
; text-align: left; line-height: 1.5;">faithful watchdog, Bandit</a>.</p>=
=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-=
serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left=
; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10=
px;">The <a href=3D"[link removed]
ouS9UnMk7RMnzR7Wqn75uX-BuF8lCrE7A23p99LukU=3D/QFMez7hOs-rY37JGrZAd7v2MdRlKQ=
ydE2PLuqwUqFH4=3D" style=3D"color: #0074d9; text-decoration: none; font-wei=
ght: inherit; padding: 0; text-align: left; line-height: 1.5;">last day of =
the trial</a> included testimony from Matthew Wheatland, Chief Digital Offi=
cer at <a href=3D"[link removed]
S9UnMk7RMnzR7Wqn75uX-BuF8lCrE7A23p99LukU=3D/QFMez7hOs-rY37JGrZAd7r0cBw4v4o8=
KtG9XJ0xyNuE=3D" style=3D"color: #0074d9; text-decoration: none; font-weigh=
t: inherit; padding: 0; text-align: left; line-height: 1.5;">DailyMail.com<=
/a>. Perhaps the most ridiculous part of the trial was an attempt by Google=
during Wheatland=E2=80=99s testimony, to downplay its harms to publishers =
by pointing to AI as the real existential threat=E2=80=A6as though Google h=
as nothing to do with the rise of zero-click searches and declining <a href=
=3D"[link removed]
qn75uX-BuF8lCrE7A23p99LukU=3D/QFMez7hOs-rY37JGrZAd7ha9EKW32xcCzeqsnOeUyzQ=
=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: inherit; =
padding: 0; text-align: left; line-height: 1.5;">publisher traffic resultin=
g from their AI Overviews</a>.</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-=
serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left=
; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10=
px;">Here=E2=80=99s an excerpt from Arielle=E2=80=99s coverage:</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-=
serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left=
; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10=
px;">=E2=80=9CWheatland [explains] how Google=E2=80=99s AI overviews - amon=
g other similar products - result in zero-click queries, and thus less traf=
fic to their website. Rhee asks about a quote by his boss about how this te=
ch is a =E2=80=9Cthreat to the news industry.=E2=80=9D He explains that the=
traffic referral concerns raised by AI Overviews and the like are separate=
. This case is about monetizing the traffic that&nbsp;<em>does</em> get to =
their pages. For Google to point to the harms to publishers resulting from =
its AI overviews to diminish the importance of resolving its harms to publi=
shers related to adtech is as absurd as it is arrogant.=E2=80=9D</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-=
serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left=
; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10=
px;">While Google wants the Court to think that its abuse of dominance in a=
dtech is yesterday=E2=80=99s war, the exact opposite is true. We=E2=80=99ve=
already seen how Google has woven a web of interconnected monopolies: how =
it monopolized the Search market through exclusive distribution deals that =
made Google the default, and how it used the advertisers it amassed through=
its Search dominance to hold publishers hostage in using its sell-side adt=
ech tools. As we look ahead to the ways that AI search is expected to chang=
e the internet and consumer behavior, failure to meaningfully address these=
past harms and ill-gotten gains will only better position and embolden Goo=
gle - and other big tech companies - to continue to <a href=3D"[link removed]
neonemails.com/emails/tracking/click-link/TouS9UnMk7RMnzR7Wqn75uX-BuF8lCrE7=
A23p99LukU=3D/QFMez7hOs-rY37JGrZAd7m-nBS8cXJH5scV24ddnu5c=3D" style=3D"colo=
r: #0074d9; text-decoration: none; font-weight: inherit; padding: 0; text-a=
lign: left; line-height: 1.5;">=E2=80=9Ccontrol the oxygen=E2=80=9D</a> of =
our information ecosystem, and extract more value from publishers, advertis=
ers, and consumers alike.</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-=
serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left=
; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10=
px;">On November 4th, Google and the Department of Justice (DOJ) filed thei=
r <a href=3D"[link removed]
k7RMnzR7Wqn75uX-BuF8lCrE7A23p99LukU=3D/QFMez7hOs-rY37JGrZAd7sYIPonMK8Lkme6D=
EKq_tL8=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: in=
herit; padding: 0; text-align: left; line-height: 1.5;">final remedies prop=
osals.</a> Unsurprisingly, the DOJ made minimal changes, making it clear th=
at behavioral remedies are not enough and structural remedies are necessary=
. The DOJ's rationale is forward-focused and prescriptive, because if the u=
nderlying frameworks supporting Google's dominant position are allowed to c=
ontinue, Google could replicate its anticompetitive behaviors in new and ex=
citing ways and create a monopoly again. Google adjusted their remedy propo=
sals in an attempt to do damage control, while tryin to stave off GAM dives=
titure.</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-=
serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left=
; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10=
px;">Next up, closing arguments will be held on November 17th. Yes, of cour=
se, Arielle will be there, and you can <a href=3D"[link removed]
m/emails/tracking/click-link/TouS9UnMk7RMnzR7Wqn75uX-BuF8lCrE7A23p99LukU=3D=
/QFMez7hOs-rY37JGrZAd7tR5tRy1gBVs18oLda8hQSI=3D" style=3D"color: #0074d9; t=
ext-decoration: none; font-weight: inherit; padding: 0; text-align: left; l=
ine-height: 1.5;">donate</a> to cover the cost of a protein shake for Ariel=
le or a special treat for Bandit! Google=E2=80=99s remedies proposals in th=
e EU adtech antitrust case are also due imminently.</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-=
serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left=
; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10=
px;">A day-by-day trial play-by-play can be found at <a href=3D"[link removed]
.neonemails.com/emails/tracking/click-link/TouS9UnMk7RMnzR7Wqn75uX-BuF8lCrE=
7A23p99LukU=3D/QFMez7hOs-rY37JGrZAd7g6W2Rh7XtJSt--i2pdN3K0=3D" style=3D"col=
or: #0074d9; text-decoration: none; font-weight: inherit; padding: 0; text-=
align: left; line-height: 1.5;">USvGoogleads.com</a>. The <a href=3D"https:=
//api.neonemails.com/emails/tracking/click-link/TouS9UnMk7RMnzR7Wqn75uX-BuF=
8lCrE7A23p99LukU=3D/jTP_Oq1W1FCy6ITYNUqbS2A-huMnM40c5Z6yEvGM5rA=3D" style=
=3D"color: #0074d9; text-decoration: none; font-weight: inherit; padding: 0=
; text-align: left; line-height: 1.5;">full exhibit and witness lists have =
been updated</a>, and in the same vein as previous Google antitrust trials,=
=E2=80=9C<a href=3D"[link removed]
TouS9UnMk7RMnzR7Wqn75uX-BuF8lCrE7A23p99LukU=3D/jTP_Oq1W1FCy6ITYNUqbS4aKcZ6v=
9JplsRRS5NsOp4I=3D" style=3D"color: #0074d9; text-decoration: none; font-we=
ight: inherit; padding: 0; text-align: left; line-height: 1.5;">Google did =
not call a <em>single</em> witness that is not or has not been paid by Goog=
le</a>.=E2=80=9D</p>=20
<h2 class=3D"md-end-block md-p md-focus" style=3D"paddin=
g: 0; Margin: 0; word-wrap: normal; margin-bottom: 10px; Margin-bottom: 10p=
x; box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y:=
0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: =
0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-stric=
tness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff=
; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #000=
0; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored=
: 0 0 #0000; line-height: inherit; margin: 0.8em 0px; white-space: pre-wrap=
; position: relative; caret-color: rgb(51, 51, 51); color: rgb(51, 51, 51);=
font-family: Georgia, serif; font-size: 16px; font-style: normal; font-var=
iant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: st=
art; text-indent: 0px; text-transform: none; word-spacing: 0px; -webkit-tex=
t-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration:=
none;"><span class=3D"md-plain md-expand" style=3D"box-sizing: border-box;=
--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; -=
-tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-sc=
ale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-rin=
g-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 =
130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #=
0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: rgb(1,=
59, 92);"><span class=3D"notion-enable-hover" style=3D"font-size: 16pt;" d=
ata-token-index=3D"0"><span class=3D"notion-enable-hover" data-token-index=
=3D"0"><span class=3D"discussion-id-238085ab-68c9-8015-b816-001c9194d499 no=
tion-enable-hover" data-token-index=3D"0">That Thang is Juicy</span></span>=
</span></span></h2>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-=
serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left=
; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10=
px;">While Google is raking in bookoo bucks with digital advertising revenu=
es, publishers of all sizes are struggling to stay afloat.</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-=
serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left=
; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10=
px;">Despite two major antitrust lawsuits this year, and with a growing lis=
t of related lawsuits from publishers, <a href=3D"[link removed]
m/emails/tracking/click-link/TouS9UnMk7RMnzR7Wqn75uX-BuF8lCrE7A23p99LukU=3D=
/jTP_Oq1W1FCy6ITYNUqbS9fwx_xxaqwAMchJJPsNpV8=3D" style=3D"color: #0074d9; t=
ext-decoration: none; font-weight: inherit; padding: 0; text-align: left; l=
ine-height: 1.5;">Google pulled in over $100 billion last quarter, a 16% gr=
owth compared to last year</a>. We just wanna talk to whoever might be ques=
tioning the ruling that Google is a monopoly after reading their quarterly =
revenue. =F0=9F=A4=8C</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-=
serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left=
; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10=
px;">A lot of Google's momentum to hit $100 billion in revenue comes from i=
ts massive investment in AI infrastructure and applications. What's not as =
widely discussed, though, is that many of its AI products power its digital=
advertising products, enabling Google to further cement its dominant marke=
t position. This past quarter, the company has expanded its AI-powered sear=
ch experiences and AI overviews, and its chatbot Gemini has grown to upward=
s of 650 million monthly users. This hurts publishers - it reduces their si=
te visits and strips their ability to monetize their websites with ad space=
.</p>=20
<h2 class=3D"md-end-block md-p md-focus" style=3D"paddin=
g: 0; Margin: 0; word-wrap: normal; margin-bottom: 10px; Margin-bottom: 10p=
x; box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y:=
0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: =
0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-stric=
tness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff=
; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #000=
0; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored=
: 0 0 #0000; line-height: inherit; margin: 0.8em 0px; white-space: pre-wrap=
; position: relative; caret-color: rgb(51, 51, 51); color: rgb(51, 51, 51);=
font-family: Georgia, serif; font-size: 16px; font-style: normal; font-var=
iant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: st=
art; text-indent: 0px; text-transform: none; word-spacing: 0px; -webkit-tex=
t-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration:=
none;"><span class=3D"md-plain md-expand" style=3D"box-sizing: border-box;=
--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; -=
-tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-sc=
ale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-rin=
g-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 =
130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #=
0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: rgb(1,=
59, 92);"><span class=3D"notion-enable-hover" style=3D"font-size: 16pt;" d=
ata-token-index=3D"0"><span class=3D"notion-enable-hover" data-token-index=
=3D"0"><span class=3D"discussion-id-238085ab-68c9-8015-b816-001c9194d499 no=
tion-enable-hover" data-token-index=3D"0">Pushing for Minor Safeguards and =
Major Transparency through Ofcom</span></span></span></span></h2>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-=
serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left=
; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10=
px;">It was a busy October! In addition to the formal comments we submitted=
regarding the <a href=3D"[link removed]
link/TouS9UnMk7RMnzR7Wqn75uX-BuF8lCrE7A23p99LukU=3D/jTP_Oq1W1FCy6ITYNUqbS34=
kITH6pc6AAaBXAtt3Ru0=3D" style=3D"color: #0074d9; text-decoration: none; fo=
nt-weight: inherit; padding: 0; text-align: left; line-height: 1.5;">Media =
Rating Council=E2=80=99s (MRC) proposed Digital Advertising Auction Transpa=
rency Standards</a> last month, we also submitted comments to Ofcom, the co=
mmunications regulator for the UK, detailing our recommended changes to the=
Online Safety Act (OSA).</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-=
serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left=
; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10=
px;">Year after year, platforms continue to bemoan the risks of online harm=
s, but continue to make money off of them anyway. We explained in our submi=
ssion that harmful material such as hate speech, violence, and child sexual=
abuse material is regularly monetized, including on livestreams. Advertise=
rs are often unaware of where their ads are placed, as the digital advertis=
ing ecosystem often functions as a =E2=80=9Cblack box=E2=80=9D. With a lack=
of Know-Your-Customer (KYC) checks on both advertisers and content creator=
s before monetization, ads have and will continue to be placed next to ille=
gal harms. This. is in addition to the billions that platforms make from sc=
am advertising alone, <a href=3D"[link removed]
/click-link/TouS9UnMk7RMnzR7Wqn75uX-BuF8lCrE7A23p99LukU=3D/jTP_Oq1W1FCy6ITY=
NUqbS8cYZQADUJvbR7lAEBrBmGY=3D" style=3D"color: #0074d9; text-decoration: n=
one; font-weight: inherit; padding: 0; text-align: left; line-height: 1.5;"=
>Meta, for one, earns about $16 billion annually.</a></p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-=
serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left=
; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10=
px;">Currently, the OSA doesn't address enforcement actions for the platfor=
ms that facilitate and monetize ads surrounding illegal harms online. Throu=
gh our advocacy, we can utilise and enhance existing legislation that prote=
cts children, improves transparency for advertisers, and ensures that no co=
mpany unintentionally funds harmful material.</p>=20
<h2 class=3D"md-end-block md-p md-focus" style=3D"paddin=
g: 0; Margin: 0; word-wrap: normal; margin-bottom: 10px; Margin-bottom: 10p=
x; box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y:=
0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: =
0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-stric=
tness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff=
; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #000=
0; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored=
: 0 0 #0000; line-height: inherit; margin: 0.8em 0px; white-space: pre-wrap=
; position: relative; caret-color: rgb(51, 51, 51); color: rgb(51, 51, 51);=
font-family: Georgia, serif; font-size: 16px; font-style: normal; font-var=
iant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: st=
art; text-indent: 0px; text-transform: none; word-spacing: 0px; -webkit-tex=
t-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration:=
none;"><span class=3D"md-plain md-expand" style=3D"box-sizing: border-box;=
--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; -=
-tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-sc=
ale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-rin=
g-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 =
130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #=
0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: rgb(1,=
59, 92);"><span class=3D"notion-enable-hover" style=3D"font-size: 16pt;" d=
ata-token-index=3D"0"><span class=3D"notion-enable-hover" data-token-index=
=3D"0"><span class=3D"discussion-id-238085ab-68c9-8015-b816-001c9194d499 no=
tion-enable-hover" data-token-index=3D"0">Perplexity Hits Pause</span></spa=
n></span></span></h2>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-=
serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left=
; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10=
px;">Perplexity, the <a href=3D"[link removed]
click-link/TouS9UnMk7RMnzR7Wqn75uX-BuF8lCrE7A23p99LukU=3D/jTP_Oq1W1FCy6ITYN=
UqbSxU7O7c06EPmmZuXgkYlQa4=3D" style=3D"color: #0074d9; text-decoration: no=
ne; font-weight: inherit; padding: 0; text-align: left; line-height: 1.5;">=
new-to-advertising company</a> that once dabbled with <a href=3D"[link removed]
i.neonemails.com/emails/tracking/click-link/TouS9UnMk7RMnzR7Wqn75uX-BuF8lCr=
E7A23p99LukU=3D/jTP_Oq1W1FCy6ITYNUqbS9Tlplx1zkz6X46pdz3yWZo=3D" style=3D"co=
lor: #0074d9; text-decoration: none; font-weight: inherit; padding: 0; text=
-align: left; line-height: 1.5;">acquiring Google's Chrome browser</a>, has=
put a <a href=3D"[link removed]
S9UnMk7RMnzR7Wqn75uX-BuF8lCrE7A23p99LukU=3D/jTP_Oq1W1FCy6ITYNUqbSyBa-95TI0b=
H9ZSNY_Miv6U=3D" style=3D"color: #0074d9; text-decoration: none; font-weigh=
t: inherit; padding: 0; text-align: left; line-height: 1.5;">pause on accep=
ting new advertisers</a>.</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-=
serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left=
; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10=
px;">Last year, Perplexity launched its beta ad offerings for big brands fo=
r its AI search experience. While that still exists, Perplexity has pulled =
back on the beta, "to prioritize the user experience." Perplexity has admit=
ted that they aren=E2=80=99t scaling their ads business at the desired rate=
, and there is a big product gap between top-of-funnel brand awareness inst=
ead of the outcomes-based focus that brands want - AKA, they weren't very g=
ood. What's even more telling: ads are not even on the current roadmap for =
Comet, Perplexity=E2=80=99s new AI browser.</p>=20
<h2 class=3D"md-end-block md-p md-focus" style=3D"paddin=
g: 0; Margin: 0; word-wrap: normal; margin-bottom: 10px; Margin-bottom: 10p=
x; box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y:=
0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: =
0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-stric=
tness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff=
; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #000=
0; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored=
: 0 0 #0000; line-height: inherit; margin: 0.8em 0px; white-space: pre-wrap=
; position: relative; caret-color: rgb(51, 51, 51); color: rgb(51, 51, 51);=
font-family: Georgia, serif; font-size: 16px; font-style: normal; font-var=
iant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: st=
art; text-indent: 0px; text-transform: none; word-spacing: 0px; -webkit-tex=
t-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration:=
none;"><span class=3D"md-plain md-expand" style=3D"box-sizing: border-box;=
--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; -=
-tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-sc=
ale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-rin=
g-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 =
130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #=
0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: rgb(1,=
59, 92);"><span class=3D"notion-enable-hover" style=3D"font-size: 16pt;" d=
ata-token-index=3D"0"><span class=3D"notion-enable-hover" data-token-index=
=3D"0"><span class=3D"discussion-id-238085ab-68c9-8015-b816-001c9194d499 no=
tion-enable-hover" data-token-index=3D"0">Friends of Fair Ads</span></span>=
</span></span></h2>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-=
serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left=
; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10=
px;">Our friends at&nbsp;<a href=3D"[link removed]
ing/click-link/TouS9UnMk7RMnzR7Wqn75uX-BuF8lCrE7A23p99LukU=3D/jTP_Oq1W1FCy6=
ITYNUqbS_i2wbiB-tan-QkBdsNnuoE=3D" style=3D"color: #0074d9; text-decoration=
: none; font-weight: inherit; padding: 0; text-align: left; line-height: 1.=
5;">Electronic Privacy Information Center</a> (EPIC) <a href=3D"[link removed]
.neonemails.com/emails/tracking/click-link/TouS9UnMk7RMnzR7Wqn75uX-BuF8lCrE=
7A23p99LukU=3D/jTP_Oq1W1FCy6ITYNUqbS2JjgNpoO9MZyTajA7UC45g=3D" style=3D"col=
or: #0074d9; text-decoration: none; font-weight: inherit; padding: 0; text-=
align: left; line-height: 1.5;">submitted a comment to the ANPR</a> on Pers=
onal Financial Data Rights (PFDR) Reconsideration. EPIC urges the CFPB to p=
rotect the PFDR rules finalized in 2024, which are some of the strongest pr=
ivacy and data protections in federal law. EPIC also recommends some amendm=
ents to strengthen the enforcement requirements within the PFDR, such as sh=
ifting to deleting data as soon as it's no longer needed, instead of deleti=
ng it within three years. Users can rest easier since the risk that consume=
rs=E2=80=99 data is breached or improperly used for another purpose is redu=
ced.</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-=
serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left=
; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10=
px;">&nbsp;</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-=
serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left=
; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10=
px;">Love,</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-=
serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left=
; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10=
px;"><span class=3D"TextRun SCXW211069502 BCX0" lang=3D"EN-US" xml:lang=3D"=
EN-US" data-contrast=3D"auto"><span class=3D"NormalTextRun SCXW211069502 BC=
X0">The Check My Ads Team</span></span><span class=3D"EOP SCXW211069502 BCX=
0" data-ccp-props=3D"{&quot;134233117&quot;:false,&quot;134233118&quot;:fal=
se,&quot;335559738&quot;:240,&quot;335559739&quot;:240}">&nbsp;</span></p>=
=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-=
serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left=
; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10=
px;"><span class=3D"EOP SCXW211069502 BCX0" data-ccp-props=3D"{&quot;134233=
117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot=
;335559739&quot;:240}"><!-- notionvc: eeadfe92-8415-4273-9a06-f590b8e9c597 =
--></span></p>=20
</div>=20
</div>=20
</div>=20
</div> <p style=3D"color: #3c4144; font-family: Open Sans,sa=
ns-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: l=
eft; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom:=
10px;"><!-- notionvc: 0c21e5fa-a1bd-4e00-81b4-12219797ca8e --></p> <p clas=
s=3D"md-end-block md-p md-focus" style=3D"padding: 0; Margin: 0; margin-bot=
tom: 10px; Margin-bottom: 10px; box-sizing: border-box; --tw-border-spacing=
-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; =
--tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale=
-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px;=
--tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246 / 0.5); --tw=
-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0=
0 #0000; --tw-shadow-colored: 0 0 #0000; line-height: inherit; orphans: 4;=
margin: 0.8em 0px; white-space: pre-wrap; position: relative; caret-color:=
rgb(51, 51, 51); color: rgb(51, 51, 51); font-family: 'Open Sans', 'Clear =
Sans', 'Helvetica Neue', Helvetica, Arial, 'Segoe UI Emoji', sans-serif; fo=
nt-size: 16px; font-style: normal; font-variant-caps: normal; font-weight: =
400; letter-spacing: normal; text-align: start; text-indent: 0px; text-tran=
sform: none; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-=
color: rgb(255, 255, 255); text-decoration: none;"><!-- notionvc: b7d0aa3c-=
a5b2-4fb1-b9c2-dd45476f9c31 --></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 1px; bord=
er-top-style: solid; border-top-color: #013B5C; margin-top: 18px; margin-bo=
ttom: 18px;" data-color=3D"#013B5C" data-thicknessnum=3D"1" data-dividersty=
le=3D"solid" data-topnum=3D"18" data-bottomnum=3D"18" data-height=3D"1" dat=
a-lineheight=3D"1">
&nbsp;
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 9px; padding-bottom: 9px;"><h2 clas=
s=3D"md-end-block md-p md-focus" style=3D"padding: 0; Margin: 0; word-wrap:=
normal; margin-bottom: 10px; Margin-bottom: 10px; box-sizing: border-box; =
--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --=
tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-sca=
le-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring=
-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 1=
30 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0=
000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; line-height: i=
nherit; margin: 0.8em 0px; white-space: pre-wrap; position: relative; caret=
-color: rgb(51, 51, 51); color: rgb(51, 51, 51); font-family: Georgia, seri=
f; font-size: 16px; font-style: normal; font-variant-caps: normal; font-wei=
ght: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text=
-transform: none; word-spacing: 0px; -webkit-text-stroke-width: 0px; backgr=
ound-color: rgb(255, 255, 255); text-decoration: none;"><span class=3D"md-p=
lain md-expand" style=3D"box-sizing: border-box; --tw-border-spacing-x: 0; =
--tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-ro=
tate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; =
--tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-r=
ing-offset-color: #fff; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-o=
ffset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #000=
0; --tw-shadow-colored: 0 0 #0000; color: rgb(1, 59, 92);"><span class=3D"n=
otion-enable-hover" style=3D"font-size: 16pt;" data-token-index=3D"0">Check=
My Ads in the Wild =F0=9F=90=BE</span></span></h2> <p style=3D"color: #3c4=
144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0; margi=
n: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margi=
n-bottom: 10px; Margin-bottom: 10px;">=F0=9F=8E=82&nbsp;<a href=3D"[link removed]
api.neonemails.com/emails/tracking/click-link/TouS9UnMk7RMnzR7Wqn75uX-BuF8l=
CrE7A23p99LukU=3D/jTP_Oq1W1FCy6ITYNUqbS_SVZ-kVM0flkDhWiqMg-Jk=3D" style=3D"=
color: #0074d9; text-decoration: none; font-weight: inherit; padding: 0; te=
xt-align: left; line-height: 1.5;">Check My Ads celebrated our 4th birthday=
</a>! What started as an effort to expose how easy it is for bad actors to =
make money led to the discovery of the digital advertising ecosystem=E2=80=
=99s web of underlying problems. Today, we are leading structural, market, =
and regulatory changes to make the internet safer. This past year, you=E2=
=80=99ve seen us testifying before state and federal lawmakers, keeping the=
public informed with our Google antitrust trial coverage, and educating po=
licymakers and advertising practitioners alike on many global stages =E2=80=
=94 this work pushes us all towards the same goal: transparency and account=
ability in one of the world=E2=80=99s largest, most important, yet unregula=
ted industries. There=E2=80=99s still lots left to do, thanks for celebrati=
ng with us!</p> <p style=3D"color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; f=
ont-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;=
">=F0=9F=8F=86&nbsp;Join us in congratulating <a href=3D"[link removed]
ails.com/emails/tracking/click-link/TouS9UnMk7RMnzR7Wqn75uX-BuF8lCrE7A23p99=
LukU=3D/jTP_Oq1W1FCy6ITYNUqbS6UCo0CT4kkCMi6ISBG0hSM=3D" style=3D"color: #00=
74d9; text-decoration: none; font-weight: inherit; padding: 0; text-align: =
left; line-height: 1.5;">Arielle</a>, who was named in <a href=3D"[link removed]
pi.neonemails.com/emails/tracking/click-link/TouS9UnMk7RMnzR7Wqn75uX-BuF8lC=
rE7A23p99LukU=3D/jTP_Oq1W1FCy6ITYNUqbS2azr4Nul47pa4fQ0AWlrBk=3D" style=3D"c=
olor: #0074d9; text-decoration: none; font-weight: inherit; padding: 0; tex=
t-align: left; line-height: 1.5;">AdWeek=E2=80=99s inaugural list of the In=
novator 50</a>!</p> <p style=3D"color: #3c4144; font-family: Open Sans,sans=
-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 1=
0px;">The AdWeek Innovator 50 honors marketing and tech executives that def=
y conventional industry norms and pioneer new ways of working in a rapidly =
changing marketplace to pave the way for the future of advertising, and Ari=
elle most certainly fits that bill! Arielle has made it her mission to shin=
e a light in the dark corners of the opaque digital advertising industry, w=
hile also making complex issues accessible and actionable for everyone, fro=
m industry insiders, to global policymakers, to the concerned public. Thank=
you, Arielle, for championing a fairer and more transparent digital advert=
ising ecosystem, built to benefit everyone.</p> <p style=3D"color: #3c4144;=
font-family: Open Sans,sans-serif; font-weight: 400; padding: 0; margin: 0=
; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bo=
ttom: 10px; Margin-bottom: 10px;">=F0=9F=8E=A4&nbsp;<a href=3D"[link removed]
neonemails.com/emails/tracking/click-link/TouS9UnMk7RMnzR7Wqn75uX-BuF8lCrE7=
A23p99LukU=3D/jTP_Oq1W1FCy6ITYNUqbS8aJwzV1mzHkFr6gcoauy24=3D" style=3D"colo=
r: #0074d9; text-decoration: none; font-weight: inherit; padding: 0; text-a=
lign: left; line-height: 1.5;">Claire</a> was on stage at the Attention Con=
ference in Montreal last month, participating in the panel =E2=80=9CData Pr=
ivacy in an AI World=E2=80=9D with other thought leaders, focusing on AI re=
form. The Attention: Govern or Be Governed conference is bringing folks tog=
ether to create a new path for regulating the digital ecosystem and keeping=
policy changes independent from the interests of Big Tech.<!--[if mso]><ce=
nter><![end-if]--><!--[if mso]></center><![end-if]--></p>=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->=20
<div class=3D"custom-insert-img align-center break-text-aro=
und-image" style=3D"margin: 12px auto important; float: none; max-width: 55=
0px; text-align: center; margin-bottom: 12px; margin-top: 12px; Margin: 12p=
x auto;">
<img class=3D"align-center break-text-around-image" src=3D=
"[link removed]
20Atkin%2002%20(1).jpeg" alt width=3D"600" align=3D"center" data-wrap-text-=
margin=3D"25" data-wrap-text=3D"Break text around image" style=3D"outline: =
none; text-decoration: none; -ms-interpolation-mode: bicubic; max-width: 10=
0%; clear: both; display: block; margin: 0 auto; float: none; text-align: c=
enter; width: 100%; height: auto; Margin: 12px auto;">
</div> <!--[if mso]></center><![end-if]-->
</figure>=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]></center><![end-if]-->
</figure>=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
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end-if]-->
</figure> <p style=3D"color: #3c4144; font-family: Open Sans=
,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align=
: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bott=
om: 10px;"><!-- notionvc: 186a8082-44ea-4ab9-b72c-8144bda7aa2d --></p> <p s=
tyle=3D"color: #3c4144; font-family: Open Sans,sans-serif; font-weight: 400=
; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line=
-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"><span class=3D"EOP=
SCXW226776808 BCX0" data-ccp-props=3D"{&quot;134233117&quot;:false,&quot;1=
34233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}">=
<!-- notionvc: d6009fdd-b7ba-4257-b731-65c3e91db72d --></span></p>=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]--><!--[if mso]></center><![=
end-if]-->
</figure>=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]--><!--[if mso]></center><![=
end-if]-->
</figure> <p style=3D"color: #3c4144; font-family: Open Sans=
,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align=
: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bott=
om: 10px;"><!-- notionvc: d019eb5d-112a-4206-bd9f-83aa8f7129dd --></p> <p s=
tyle=3D"color: #3c4144; font-family: Open Sans,sans-serif; font-weight: 400=
; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line=
-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"><!-- notionvc: 1bf=
bd8db-e5b6-4846-a054-bc9d46b16ea7 --></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 1px; bord=
er-top-style: solid; border-top-color: #013B5C; margin-top: 18px; margin-bo=
ttom: 18px;" data-color=3D"#013B5C" data-thicknessnum=3D"1" data-dividersty=
le=3D"solid" data-topnum=3D"18" data-bottomnum=3D"18" data-height=3D"1" dat=
a-lineheight=3D"1">
&nbsp;
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 9px; padding-bottom: 9px;"><h2 clas=
s=3D"md-end-block md-p md-focus" style=3D"padding: 0; Margin: 0; word-wrap:=
normal; margin-bottom: 10px; Margin-bottom: 10px; box-sizing: border-box; =
--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --=
tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-sca=
le-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring=
-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 1=
30 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0=
000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; line-height: i=
nherit; margin: 0.8em 0px; white-space: pre-wrap; position: relative; caret=
-color: rgb(51, 51, 51); color: rgb(51, 51, 51); font-family: Georgia, seri=
f; font-size: 16px; font-style: normal; font-variant-caps: normal; font-wei=
ght: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text=
-transform: none; word-spacing: 0px; -webkit-text-stroke-width: 0px; backgr=
ound-color: rgb(255, 255, 255); text-decoration: none;"><span class=3D"md-p=
lain md-expand" style=3D"box-sizing: border-box; --tw-border-spacing-x: 0; =
--tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-ro=
tate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; =
--tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-r=
ing-offset-color: #fff; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-o=
ffset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #000=
0; --tw-shadow-colored: 0 0 #0000; color: rgb(1, 59, 92);"><span class=3D"n=
otion-enable-hover" style=3D"font-size: 16pt;" data-token-index=3D"0">We're=
Launching More Tailored Content For Our Community! </span></span></h2> <p =
style=3D"color: #3c4144; font-family: Open Sans,sans-serif; font-weight: 40=
0; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; lin=
e-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">We are launching =
more tailored content, and we want to make sure you=E2=80=99re getting the =
most relevant, up-to-date info for you.</p> <p style=3D"color: #3c4144; fon=
t-family: Open Sans,sans-serif; font-weight: 400; padding: 0; margin: 0; Ma=
rgin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom=
: 10px; Margin-bottom: 10px;">=F0=9F=91=89 Set your newsletter preferences =
<a title=3D"here" href=3D"[link removed]
link/TouS9UnMk7RMnzR7Wqn75uX-BuF8lCrE7A23p99LukU=3D/jTP_Oq1W1FCy6ITYNUqbSyb=
PxnPipKBdQTBGigbOpR4=3D" target=3D"_blank" rel=3D"noopener" style=3D"color:=
#0074d9; text-decoration: none; font-weight: inherit; padding: 0; text-ali=
gn: left; line-height: 1.5;">here</a>.</p> <p style=3D"color: #3c4144; font=
-family: Open Sans,sans-serif; font-weight: 400; padding: 0; margin: 0; Mar=
gin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom:=
10px; Margin-bottom: 10px;"><!-- notionvc: ed92bca2-6fed-419a-8388-efea022=
646d4 --></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 1px; bord=
er-top-style: solid; border-top-color: #013B5C; margin-top: 18px; margin-bo=
ttom: 18px;" data-color=3D"#013B5C" data-thicknessnum=3D"1" data-dividersty=
le=3D"solid" data-topnum=3D"18" data-bottomnum=3D"18" data-height=3D"1" dat=
a-lineheight=3D"1">
&nbsp;
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 9px; padding-bottom: 9px;"><p class=
=3D"align-center" style=3D"font-weight: 400; Margin: 0; margin-bottom: 10px=
; Margin-bottom: 10px; background: #ffffff; padding: 10px 10px 20px; font-f=
amily: Georgia, serif; font-size: 22pt; line-height: 24pt; color: #fe483a; =
max-width: 480px; text-align: center; margin: auto;">Fund the work</p>=20
<table class=3D"button expanded email-button mceNonEditable"=
style=3D"border-spacing: 0; border-collapse: collapse; padding: 0; vertica=
l-align: top; text-align: left; Margin: 0; width: 100%; max-width: 480px; m=
argin: 0px auto;">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-break: normal; overflow-wrap: break-wor=
d; vertical-align: top; color: #3c4144; font-family: Open Sans,sans-serif; =
font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-=
size: 12pt; line-height: 1.5; border-collapse: collapse;">=20
<table class=3D"mceNonEditable" style=3D"border-spacing:=
0; border-collapse: collapse; padding: 0; vertical-align: top; text-align:=
left; max-width: 100%; width: 100%;">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-ali=
gn: left;">=20
<td style=3D"word-break: normal; overflow-wrap: break=
-word; vertical-align: top; font-family: Open Sans,sans-serif; padding: 0; =
margin: 0; Margin: 0; background-color: #fe483a; color: #ffffff; border-col=
lapse: collapse; font-size: 18px; font-weight: 400; line-height: 28px; text=
-align: center; border: 0 solid #fe483a;">
<center style=3D"width: 100%; min-width: 100%;">
<a class=3D"titan__email-button mceEditable" style=
=3D"box-sizing: border-box; font-family: Open Sans,sans-serif; text-decorat=
ion: none; display: inline-block; width: 100%; padding-left: 0; padding-rig=
ht: 0; border-radius: 0; color: #ffffff; line-height: 28px; text-align: cen=
ter; border: 0 solid #fe483a; font-weight: bold; padding: 20px 0px 20px; fo=
nt-size: 16pt;" title=3D"DONATE" draggable=3D"false" href=3D"[link removed]
onemails.com/emails/tracking/click-link/TouS9UnMk7RMnzR7Wqn75uX-BuF8lCrE7A2=
3p99LukU=3D/jTP_Oq1W1FCy6ITYNUqbSxqBf4lrSUNYl_Q3FFeiS0c=3D" target=3D"_blan=
k" rel=3D"noopener" data-bgcolor=3D"#fe483a" data-bordercolor=3D"#282968" d=
ata-textcolor=3D"#FFFFFF" data-url=3D"[link removed]" da=
ta-text=3D"DONATE" data-borderradius=3D"0">DONATE</a>
</center></td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
</table> <p style=3D"color: #3c4144; font-family: Open Sans,=
sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align:=
left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-botto=
m: 10px;">&nbsp;</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 1px; bord=
er-top-style: solid; border-top-color: #013B5C; margin-top: 18px; margin-bo=
ttom: 18px;" data-color=3D"#013B5C" data-thicknessnum=3D"1" data-dividersty=
le=3D"solid" data-topnum=3D"18" data-bottomnum=3D"18" data-height=3D"1" dat=
a-lineheight=3D"1">
&nbsp;
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
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</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #FFFFFF;">=20
<th class=3D"columns large-6 small-12 first " style=3D"vertic=
al-align: top; color: #3c4144; font-family: Open Sans,sans-serif; font-weig=
ht: 400; padding: 0; text-align: left; font-size: 12pt; line-height: 1.5; m=
argin: 0 auto; Margin: 0 auto; word-break: break-word; overflow-wrap: break=
-word; width: 274px; padding-left: 24px; padding-right: 8px; border-collaps=
e: collapse; padding-top: 9px; padding-bottom: 9px;"><p style=3D"color: #3c=
4144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0; marg=
in: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; marg=
in-bottom: 10px; Margin-bottom: 10px;"><span style=3D"font-family: arial, h=
elvetica, sans-serif; color: rgb(1, 59, 92); font-size: 10pt; line-height: =
14pt !important;">Check My Ads Institute is a non-profit 501(c)3 organizati=
on. <br>=E2=80=A8Tax ID/EIN: 87-1895699</span></p></th>=20
<th class=3D"columns large-6 small-12 last default" style=3D"=
vertical-align: top; color: #3c4144; font-family: Open Sans,sans-serif; fon=
t-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-height: =
1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflow-wrap:=
break-word; width: 274px; padding-right: 24px; padding-left: 8px; border-c=
ollapse: collapse; padding-top: 9px; padding-bottom: 9px;"><p style=3D"colo=
r: #3c4144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0=
; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5=
; margin-bottom: 10px; Margin-bottom: 10px;"><span style=3D"font-family: ar=
ial, helvetica, sans-serif; color: rgb(1, 59, 92); font-size: 10pt; line-he=
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Hi friends,
What’s a Google to a Goblin?

Google Antitrust Trial ✅

Google Antitrust Trial Closing Statements ✅

Google Antitrust Remedies Trial ✅

Google Antitrust Remedies Closing Statements — 📍 we are almost here

Google Antitrust Remedies

The Google adtech antitrust remedies trial came to a close on October 6th. Arielle is home after covering it live, and so is our faithful watchdog, Bandit.

The last day of the trial included testimony from Matthew Wheatland, Chief Digital Officer at DailyMail.com. Perhaps the most ridiculous part of the trial was an attempt by Google during Wheatland’s testimony, to downplay its harms to publishers by pointing to AI as the real existential threat…as though Google has nothing to do with the rise of zero-click searches and declining publisher traffic resulting from their AI Overviews.

Here’s an excerpt from Arielle’s coverage:

“Wheatland [explains] how Google’s AI overviews - among other similar products - result in zero-click queries, and thus less traffic to their website. Rhee asks about a quote by his boss about how this tech is a “threat to the news industry.” He explains that the traffic referral concerns raised by AI Overviews and the like are separate. This case is about monetizing the traffic that does get to their pages. For Google to point to the harms to publishers resulting from its AI overviews to diminish the importance of resolving its harms to publishers related to adtech is as absurd as it is arrogant.”

While Google wants the Court to think that its abuse of dominance in adtech is yesterday’s war, the exact opposite is true. We’ve already seen how Google has woven a web of interconnected monopolies: how it monopolized the Search market through exclusive distribution deals that made Google the default, and how it used the advertisers it amassed through its Search dominance to hold publishers hostage in using its sell-side adtech tools. As we look ahead to the ways that AI search is expected to change the internet and consumer behavior, failure to meaningfully address these past harms and ill-gotten gains will only better position and embolden Google - and other big tech companies - to continue to “control the oxygen” of our information ecosystem, and extract more value from publishers, advertisers, and consumers alike.

On November 4th, Google and the Department of Justice (DOJ) filed their final remedies proposals. Unsurprisingly, the DOJ made minimal changes, making it clear that behavioral remedies are not enough and structural remedies are necessary. The DOJ's rationale is forward-focused and prescriptive, because if the underlying frameworks supporting Google's dominant position are allowed to continue, Google could replicate its anticompetitive behaviors in new and exciting ways and create a monopoly again. Google adjusted their remedy proposals in an attempt to do damage control, while tryin to stave off GAM divestiture.

Next up, closing arguments will be held on November 17th. Yes, of course, Arielle will be there, and you can donate to cover the cost of a protein shake for Arielle or a special treat for Bandit! Google’s remedies proposals in the EU adtech antitrust case are also due imminently.

A day-by-day trial play-by-play can be found at USvGoogleads.com. The full exhibit and witness lists have been updated, and in the same vein as previous Google antitrust trials, “Google did not call a single witness that is not or has not been paid by Google.”
That Thang is Juicy

While Google is raking in bookoo bucks with digital advertising revenues, publishers of all sizes are struggling to stay afloat.

Despite two major antitrust lawsuits this year, and with a growing list of related lawsuits from publishers, Google pulled in over $100 billion last quarter, a 16% growth compared to last year. We just wanna talk to whoever might be questioning the ruling that Google is a monopoly after reading their quarterly revenue. 🤌

A lot of Google's momentum to hit $100 billion in revenue comes from its massive investment in AI infrastructure and applications. What's not as widely discussed, though, is that many of its AI products power its digital advertising products, enabling Google to further cement its dominant market position. This past quarter, the company has expanded its AI-powered search experiences and AI overviews, and its chatbot Gemini has grown to upwards of 650 million monthly users. This hurts publishers - it reduces their site visits and strips their ability to monetize their websites with ad space.
Pushing for Minor Safeguards and Major Transparency through Ofcom

It was a busy October! In addition to the formal comments we submitted regarding the Media Rating Council’s (MRC) proposed Digital Advertising Auction Transparency Standards last month, we also submitted comments to Ofcom, the communications regulator for the UK, detailing our recommended changes to the Online Safety Act (OSA).

Year after year, platforms continue to bemoan the risks of online harms, but continue to make money off of them anyway. We explained in our submission that harmful material such as hate speech, violence, and child sexual abuse material is regularly monetized, including on livestreams. Advertisers are often unaware of where their ads are placed, as the digital advertising ecosystem often functions as a “black box”. With a lack of Know-Your-Customer (KYC) checks on both advertisers and content creators before monetization, ads have and will continue to be placed next to illegal harms. This. is in addition to the billions that platforms make from scam advertising alone, Meta, for one, earns about $16 billion annually.

Currently, the OSA doesn't address enforcement actions for the platforms that facilitate and monetize ads surrounding illegal harms online. Through our advocacy, we can utilise and enhance existing legislation that protects children, improves transparency for advertisers, and ensures that no company unintentionally funds harmful material.
Perplexity Hits Pause

Perplexity, the new-to-advertising company that once dabbled with acquiring Google's Chrome browser, has put a pause on accepting new advertisers.

Last year, Perplexity launched its beta ad offerings for big brands for its AI search experience. While that still exists, Perplexity has pulled back on the beta, "to prioritize the user experience." Perplexity has admitted that they aren’t scaling their ads business at the desired rate, and there is a big product gap between top-of-funnel brand awareness instead of the outcomes-based focus that brands want - AKA, they weren't very good. What's even more telling: ads are not even on the current roadmap for Comet, Perplexity’s new AI browser.
Friends of Fair Ads

Our friends at Electronic Privacy Information Center (EPIC) submitted a comment to the ANPR on Personal Financial Data Rights (PFDR) Reconsideration. EPIC urges the CFPB to protect the PFDR rules finalized in 2024, which are some of the strongest privacy and data protections in federal law. EPIC also recommends some amendments to strengthen the enforcement requirements within the PFDR, such as shifting to deleting data as soon as it's no longer needed, instead of deleting it within three years. Users can rest easier since the risk that consumers’ data is breached or improperly used for another purpose is reduced.



Love,

The Check My Ads Team












Check My Ads in the Wild 🐾

🎂 Check My Ads celebrated our 4th birthday! What started as an effort to expose how easy it is for bad actors to make money led to the discovery of the digital advertising ecosystem’s web of underlying problems. Today, we are leading structural, market, and regulatory changes to make the internet safer. This past year, you’ve seen us testifying before state and federal lawmakers, keeping the public informed with our Google antitrust trial coverage, and educating policymakers and advertising practitioners alike on many global stages — this work pushes us all towards the same goal: transparency and accountability in one of the world’s largest, most important, yet unregulated industries. There’s still lots left to do, thanks for celebrating with us!

🏆 Join us in congratulating Arielle, who was named in AdWeek’s inaugural list of the Innovator 50!

The AdWeek Innovator 50 honors marketing and tech executives that defy conventional industry norms and pioneer new ways of working in a rapidly changing marketplace to pave the way for the future of advertising, and Arielle most certainly fits that bill! Arielle has made it her mission to shine a light in the dark corners of the opaque digital advertising industry, while also making complex issues accessible and actionable for everyone, from industry insiders, to global policymakers, to the concerned public. Thank you, Arielle, for championing a fairer and more transparent digital advertising ecosystem, built to benefit everyone.

🎤 Claire was on stage at the Attention Conference in Montreal last month, participating in the panel “Data Privacy in an AI World” with other thought leaders, focusing on AI reform. The Attention: Govern or Be Governed conference is bringing folks together to create a new path for regulating the digital ecosystem and keeping policy changes independent from the interests of Big Tech.






















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