John,
It's Arizona Attorney General Kris Mayes. Earlier this year, I sued Amazon for consumer fraud – and I need to tell you why.
Amazon has been rigging its own system to make you overpay.
Here's how it works: When you search for a product on Amazon, you see the "Buy Now" box – that convenient one-click purchase option. You probably think it shows you the best price, right?
Wrong. Amazon's algorithm is biased toward products Amazon itself sells or products in its Fulfillment program, where sellers pay hefty fees. The result? You're paying more.
I can prove it.
In 2021, Amazon offered a Bob Marley vinyl record in the Buy Now box for $22.97 – even though a third-party seller had the exact same record for $18.89.
In 2022, a Corsair gaming headset appeared in the Buy Now box for $107.99 while another seller offered it for $71.
Last year, floor tiles were in the Buy Now box for $48.99 when they were available for $40 from another seller.
Same products. Same shipping. But Amazon's algorithm made you overpay to boost its own profits.
I'm also suing Amazon over its Prime membership – easy to sign up, almost impossible to cancel. Until 2023, it took at least six clicks to cancel a $139 annual membership, even though Amazon advertised you could "cancel anytime."
This practice reduced cancellations by 14% while Amazon raked in $25 billion annually from Prime subscriptions.
We’re continuing the fight against Amazon and any other corporation that rips off Arizonans. Can I count on your support?
Amazon denies violating any laws. They claim I filed these cases "without reviewing a single document" and that I have a "fundamental misunderstanding" of how their business works.
They're wrong. And I'm going to prove it in court.
Thanks for having my back,
Kris
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