We just passed the one-year-out mark for the Iowa governor’s race, so now is a good time to gut-check our campaign strategy for the coming months.

While there’s a lot we need to do between now and Election Day to pull off a big upset in a tough state like Iowa, our game plan really boils down to three things:

1) Talk to everyone, everywhere, all the time.
2) Focus on the issues important to everyday Iowans.
3) Continue growing this grassroots team.

In a second, I’ll explain a bit more about what each of those action items looks like. But if you’re in a hurry and don’t have time to read the whole thing, please consider pitching in $25 to help us execute our plan and elect Rob as Iowa’s next governor!

Talk to everyone, everywhere, all the time.

This might sound simple, but it’s actually incredibly challenging.

Folks absorb news differently — from different sources, at different points in a campaign, you name it. That means we need to be creative and flexible with how we reach people.

It’s not enough to just run ads, because not everyone watches TV. Some folks don’t regularly use email or social media, so they might not see Rob’s videos. Not everyone answers the door when we’re canvassing, or the phone when we’re calling.

There are folks who might not have even heard much of anything about the election yet.

That means we need to do all of these things (and more) to reach as many people as possible to tell them about this race, and why Rob is the best candidate to lead Iowa forward.

Focus on the issues important to everyday Iowans.

After a decade of partisan rule, Iowa has little to show for it, ranking 49th in economic growth as jobs, opportunities, and people leave our state.

Iowans are worried about the economy, public education system, and the rising costs of accessing health care.

While Iowans struggle, partisan insiders and special interests wage culture wars and turn communities against each other to deflect blame.

But Rob’s got a track record of taking on partisan insiders and bad actors, and he’s got a plan to bolster our economy and restore Iowans’ faith in public servants.

By making this campaign about the issues that matter most to Iowan families, we can have tough conversations and bridge divides, strengthening our communities and our state’s future.

Continue growing this grassroots team.

Simply put, no matter how hard he tries, Rob can’t be everywhere at once.

We need to bring folks into our tent, and build the biggest, most vibrant coalition the Hawkeye State has ever seen.

Rob’s Iowa-first message is resonating with voters across the political spectrum — and do you know who the best messenger is for bringing new supporters into the fold?

It’s you, John, and other grassroots supporters like you.

We know what we need to do to win, but that doesn’t mean it will be easy. Can Rob count on you to have his back every step of the way between now and Election Day? If so, please consider pitching in a grassroots donation today!

If you’ve saved your payment information with ActBlue Express, your donation will go through immediately.

Thanks,

Kyle Buda
Campaign Manager
Rob Sand for Iowa