John xxxxxx,

I am so deeply moved and, honestly, emotional to be writing this email.

Her Bold Move has been doing this work, supporting underserved women candidates since 2020. Last week, we sent you one of the most exciting emails we’ve ever sent, announcing our win rate for 2025 as it stood at the time: 97.5%.

As past General Election Nights taught us, “win rates” for orgs like ours tend to fall in November. After all, our candidates were up against incredibly well-funded, Trump-endorsed, anti-choice, often independently wealthy opponents – and they were often running for seats that had never been held by a woman before in history.

Yesterday, nearly EVERY. SINGLE. ONE. of the candidates on the Her Bold Move roster (and we’ve added a few since the primaries) WON their races or received enough votes to qualify for a runoff.

That means HER BOLD MOVE’s new win rate is 98%.

We want to take a moment to level set: our candidates were up against incredibly challenging odds. These were not classic “blue” candidates in “blue” districts. Many of these candidates were underfunded, underserved, underresourced – classic underdogs. For some of these candidates, Her Bold Move was their only national endorsement. For others, HBM was the only support they could count on.

Our win rate serves as proof that the programs we’ve built at Her Bold Move, programs which we’ve specifically designed to support women candidates running in the toughest races in the country, are working.

Her Bold Move is successfully CHANGING THE OUTCOMES of elections in the parts of the country where women need representation MOST. We are just getting started, and we would be honored to have you join us in this work: We depend on supporters like you to make this work possible. You can help us continue to shatter glass ceilings by rushing $20.26 or more today.

Our team is looking forward to sharing more information in the coming days with the details of our candidates’ victories. In the meantime, I’m sending an ENORMOUS congratulations to each and every one of our phenomenal candidates. It was our honor to support you.

The future is brighter with these women in the halls of power,

Jordan Zaslow
President & Founder
Her Bold Move

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John xxxxxx,

Many of you have written to us that you feel a sense of despair when you think about the future of American politics. So much corruption. So much awful policy. Where are the “adults in the room” or the “leaders with integrity”....

But here is some much-needed GREAT and ENCOURAGING news: Over the past 12 months, Her Bold Move has supported around 40 candidates in primaries and special elections ACROSS AMERICA.

In 12 months, only 1 candidate from the entire Her Bold Move roster has lost a race. That means we’ve won more than 97% of the races we’ve been involved with since Election Day 2024.

Here’s the thing: “Win rate” often comes with different implications – and it can be used to pressure orgs to support candidates who already had a high likelihood of winning based on fundraising numbers, incumbency advantage, or the political leaning of their district.

But at Her Bold Move, we see it as proof that our programs, specifically designed to support women candidates running in the toughest races in the country – are working.

Her Bold Move has repeatedly changed the outcomes of elections. We support candidates running for seats in majority male rooms and/or in states with abortion bans. In many cases, we’re our candidates’ only national endorsement – but we still help them beat the odds AND WIN! You can be a part of this uniquely impactful movement for women by rushing $20.25 RIGHT NOW. Let’s keep up this incredible momentum before Election Day 2025 – happening THIS TUESDAY!

If you've saved your payment information with ActBlue Express, your donation will be processed immediately:

Our programs WORK. When you pitch in to Her Bold Move, you’re making it possible for us to offer tailored and effective support to women candidates running in the toughest races in America:

• Fundraising aid

• Volunteer acquisition and retention

• Communication and voter outreach coaching

• Press and booking in local markets

• Candidate support network

• Endorsement partner identification

• Candidate connections programming

• National fellowship program

IMPORTANT: Running for office as a woman – especially as a woman in the states we prioritize – can be incredibly dangerous. Our candidates deal with sexual harassment, death threats, threats to their families, and more. That’s why, beyond the critical support listed above, Her Bold Move has officially partnered with the country’s leading safety training institution for government officials and public figures. We’re gearing up to provide our candidates with tailored training centered on both cyber/digital security and physical security.

Our programs were designed and refined after hundreds of hours of conversations with women candidates and their campaign teams. We have built programs specifically FOR women candidates based on feedback FROM women candidates – and that’s why our work is so impactful.

Rush $20.25 or more now to help us maintain our unbelievable win rate and offer even more support to incredible women running for office nationwide.

Together,

Jordan Zaslow
Founder & President
Her Bold Move