When Trump tells his base to vote they listen. This will give MAGA a massive turnout boost. There is no doubt about it. But we can mitigate its impact.
Last week, Defend our Courts placed a massive last minute $500k TV and digital ad buy to help spread the message that the only way to protect abortion in Pennsylvania is by voting Yes. It was money we technically didn’t have (we owe nearly $500k to vendors).
Trump’s intervention means we once again need to spend our entire war chest, this time on rapid response texts and hyper targeted digital ads to turnout our voters, and we will need to quickly recoup that money to remain financially solvent. We’ve done it before and we must do it again today.
It is an unenviable position but these are the tough choices we are forced to make in a race with life or death consequences like this one. |