From Ryan Aquilina, Ditch Mitch <[email protected]>
Subject 5pm on Monday
Date July 11, 2020 9:10 PM
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Hey there,

I know it's the weekend, but I'm coming to you with an urgent request.

Monday at 5pm, we're making our biggest radio ad buy of the campaign so far - and right now, we're still $43,000 short of what we need to fully fund it. Please, before you click away, give me just a moment to explain why these radio ads are so critical if Amy McGrath is going to defeat Mitch McConnell.

Running ads on the radio might not sound like the most glamorous part of this race, but it could be the most important. We've identified a few hundred thousand swing voters that we NEED to persuade if we're going to defeat Mitch McConnell. And our research shows that a number of key radio stations are being heavily listened to by these very voters who will decide if Amy McGrath or Mitch McConnell wins in November.

But right now, we're facing a massive disadvantage: Mitch is running ads on TWICE as many of these radio stations across Kentucky as we are, and reaching TWICE as many of these critical voters with lies and attacks about Amy McGrath.

In a race this close, with the latest polls showing Mitch separated from his Democratic opponent Amy McGrath by just one point, every single vote is going to be critical. But with the coronavirus stopping us from going door-to-door, we can't win without reaching voters through paid advertising, across every medium possible. And right now, Mitch is simply beating us on the radio waves.

That's why we need to raise another $43,000 before 5pm on Monday - because if we don't, Mitch's lies will go unanswered, and we'll lose our best chance to finally kick him out of office. With Senate control on the line and the chance to Ditch Mitch within our grasp, we cannot afford to miss this goal, so we're counting on your immediate contribution:

I wouldn't reach out personally if it weren't important: Please, will you give $5 or more right now - every dollar you can afford to spare - so we can compete with Mitch's ads on radio and so Amy McGrath can defeat Mitch McConnell once and for all this November?

[link removed]

Thanks again. You're the reason why we've come so far - this fight wouldn't be possible without you.

Best,

~Ryan

Ryan Aquilina
Executive Director
The Ditch Mitch Fund










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