It's a wonderful time of year — the start of the holiday season. It's a time when we can take stock of all we have and all we've accomplished. It's also a time when we can give back and support those in need. That includes the millions of people living with Alzheimer's disease or another dementia, as well as their loved ones.
November is also National Family Caregivers Month, a time where we honor the millions of family members and friends providing care. We also recognize the sacrifices they have made. And right now, it's the perfect time to give, because your gift can go three times as far during our Power Our Progress 3X Match. Will you take the opportunity to start our match challenge off strong, with a gift today?
This match is made possible thanks to a generous pledge from Leone McKay, made in honor of her late husband, Col. Bill McKay, whom she lost to Alzheimer's after three years of battling the disease. Any gift you make by November 17 — up to $660,000 — can go 3X as far to help provide care and support to families impacted by Alzheimer's, while also accelerating global research and driving advocacy and education efforts. Bill's diagnosis was devastating, and Leone experienced the demoralizing effects that the disease has on many caregivers. The added responsibilities, stress and grief greatly impacted her physical and mental health.
This pledge from Leone will give others facing Alzheimer's the help and hope that she so desperately needed as a caregiver and to support research so that, one day, no one will have to experience what she and her husband did.
As we enter the holiday season, caregivers may feel added stress. On top of planning for family gatherings and shopping for gifts, they'll be providing care and taking precautions to ensure their loved ones are safe and cared for.
There will also be a sense of sadness as they recognize changes in their loved ones. The stress of caregiving can take a physical and mental toll, so it's important for caregivers to find a network of support and resources when things become too overwhelming. That is where the Alzheimer's Association steps in.
Thanks to our supporters, the Association is here for caregivers during the holidays and every day via our free 24/7 Helpline (800.272.3900). Callers can speak with a master's-level care consultant to receive crisis assistance and information on how to navigate the different stages of the disease. Your generosity also gives caregivers financial and legal planning assistance, as well as educational content and tips on how to manage caregiver stress — including during the holiday season.
As someone interested in the Alzheimer's Association, you know how critical it is that we change the trajectory of this devastating disease. Right now, there are over 7 million Americans living with Alzheimer's, and that number is projected to rise to nearly 13.8 million by 2060. We cannot wait to act. Now is the time to do more, not less. Millions of people are counting on us to provide care and support now, as well as accelerate research toward more treatments and, ultimately, a cure.
Your support during National Family Caregivers Month will help ensure that care and support resources remain available to those who count on them every day and that vital research efforts continue. Please take part in our Power Our Progress 3X Match while your gift can go 3X as far toward our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support.
All the best,
Michael Reich
Chief Marketing Officer
Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support.
Please add [email protected] to your address book to ensure you receive all future emails.
Having trouble reading this email? View it in your browser
View your email preferences or unsubscribe.
