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*FOR IMMEDIATE RELEASE: *Nov. 3, 2025
*Contact: *DNR Office of Communications 
[email protected]

 

Wisconsin DNR Launches Online Merchandise Store

"Sales Support Statewide Conservation And Environmental Education And Outreach
"

 

Two hands clink mugs over a stump in an outdoor setting.

The DNR launches an online merch store, featuring items that celebrate Wisconsin's iconic fish and wildlife species and wonderful natural resources. / Photo Credit: Wisconsin DNR

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MADISON, Wis.* – The Wisconsin Department of Natural Resources (DNR) today announced the launch of its official online merchandise store [ [link removed] ], featuring a variety of items celebrating the state’s fish, wildlife, plants, public lands and recreation traditions.

Consider DNR merchandise items for the nature lovers, hikers, hunters, anglers, birders, campers and parkgoers in your life this holiday season with gifts that give back: proceeds from DNR merchandise sales directly support conservation and environmental education and outreach initiatives across Wisconsin. Proceeds from Smokey Bear merchandise directly support the National Fire Prevention Program.

“Everyone in the state interacts with the environment in some way, and we’re excited to offer this new opportunity for all Wisconsinites to participate in supporting the mission of the DNR,” said DNR Secretary Karen Hyun. “We hope that by offering these items for sale via ecommerce, more and more people will engage with the DNR and learn about our efforts to keep our air and water clean, parks and other public lands beautiful and pristine, and our fish and wildlife populations robust and healthy."

The merchandise line includes the following items:


* Musky tee
* Hunt Wisconsin beanie
* Hunt Wisconsin tee
* Smokey Bear tee
* Smokey Bear mug
* Flora & Fauna of Wisconsin mug
* Flora & Fauna of Wisconsin tee
* Wisconsin Loon & Trees tee
* 2025 Wisconsin State Park System commemorative ornament
* Wisconsin State Park System poster
* Posters of Interstate, Peninsula, Devil’s Lake and Wyalusing state parks
* Set of four coasters featuring Interstate, Peninsula, Devil’s Lake and Wyalusing state parks
* Magnets of Interstate, Peninsula, Devil’s Lake and Wyalusing state parks

Additional items will be added in the coming months, so check back for more natural resources-themed gear. All merchandise is available online [ [link removed] ] and shipped within 2-5 business days of ordering.

Sign up for DNR email alerts [ [link removed] ] to receive communications about new items and promotions as they become available.







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This email was sent to [email protected] using GovDelivery Communications Cloud on behalf of: Wisconsin Department of Natural Resources · 101 S. Webster Street · Madison, WI 53707-7921 · 608-266-2621 GovDelivery logo [ [link removed] ]
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