Why even joking about it sets an unprecedented tone
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Trump 2028?

Why even joking about it sets an unprecedented tone

Emily Matthews and American Values Coalition
Oct 31
 
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I still vividly remember the very first interview I ever did for a political job in early 2016 with my future boss, a veteran of logistical and event work in the political sphere. I gushed when he mentioned he had been in a cigar club with Justice Antonin Scalia, and we both discussed how insane this political moment was. He had a background working for both parties on their conventions, inaugurations, and other special events. He was from a different era of politics, one that was far less tribal. Something he said that day has stuck with me for the past 10 years with perfect clarity: “No matter how many inaugurals I’ve worked, I still get emotional whenever I pass the steps of the Capitol. America isn't perfect, but we must never take for granted how powerful the peaceful transition of power is. For us, and for the rest of the world.”

Fast forward to 2025, and somehow I still can’t believe I’m typing the words: This week, President Trump made reference to running for a 3rd term in 2028—the same president who encouraged a mob of his supporters on January 6th, 2021 to storm the U.S. Capitol to prevent a peaceful transition of power. In his words, “I would love to do it…I have my best numbers ever.” His former White House Chief Strategist Steve Bannon added, “Trump is going to be president in 28, and people just ought to get accommodated with that…At the appropriate time, we’ll lay out what the plan is.”

To be clear, Trump later clarified, “I guess I’m not allowed to run.” But when has legality or honor ever held this man back from indulging in his worst impulses? For those of us who’ve had an unfortunate front row seat to the last decade in politics, it’s clear that when Trump has already thought about a plan, he will tease it out to see how it lands, while slowly turning up the heat to boil the frog.

The frog boil metaphor - Sketchplanations

Nearly a year ago, Berin Szoka wrote in The xxxxxx:

We’re long past dismissing Trump’s “silly ideas.” He will do whatever it takes to stay in power until he dies. He’ll do exactly what Eisenhower joked about—what he himself has hinted at. No law or constitutional restriction on its own will stop him, a lesson driven home repeatedly during the Trump years: norms and laws and constitutional provisions are only as good as the people willing to enforce them. If Trump is determined to be a candidate in the 2028 election, the only thing that will ensure he doesn’t get another term is if he loses so clearly and decisively that even he can’t hold on to power by lying about the election and inciting violence.

The “______/Trump 2028” campaign has already begun. Most of us just haven’t accepted that fact yet.

“He was just joking!” many will say. Be that as it may, saying he will consider a third term—even in jest—is something we all would have gasped about a decade ago, and it would have been rightly viewed by the majority as disqualifying to any potential candidate for elected office. Remember how incensed we all felt over Obama followers declaring they wanted him to be president for life? Where are those conservatives today? We’ve been pushed to the fringes by a cult of personality willing to trash constitutional restraints that hinder their loyalty to Trump.

We must not allow ourselves to become calloused by all the zone flooding Trump and his lackies engage in. We must remain vigilant in our defense of constitutional norms and values, and never stop defending our democracy. We must remain clear eyed and engaged “enforcers”, because as President Reagan famously said, “Freedom is never more than one generation away from extinction. We didn’t pass it to our children in the bloodstream. It must be fought for, protected, and handed on for them to do the same.”

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