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[ [link removed] ]Smoke covers a large area of rainforest that has been burned down to
make way for crops.

John,

Every time we sit down to savour our morning cup of coffee there’s
something sinister happening that corporate giants are working overtime to
make sure doesn’t make the headlines: the lush forests of Brazil are being
razed to bring us our coffee beans.

Shocking new mapping from Coffee Watch reveals that over the past two
decades, Brazil’s coffee heartland lost more than 11 million hectares of
forest – an area the size of the entire country of Honduras.

The new report painstakingly traced the Brazilian supply chain, but now
the watchdog is quickly ramping up to finish the research to identify the
multinational coffee brands at fault.

That’s where Ekō can step in. If we can quickly raise enough, we’ll rush
Coffee Watch the funds needed to finish the research and expose the rich
Global North coffee companies profiting off of this destruction, then
campaign to hold them accountable, and protect all our forests and wild
places.

Can you chip in to help?



[ [link removed] ]I'll donate
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One thing is clear: our global coffee addiction is killing our planet.
Coffee is the sixth largest driver of deforestation in the world – and
Brazil is the world’s largest coffee exporter, producing a third of ALL
coffee consumed worldwide! 

The tens of millions of bags of coffee produced in Brazil each year have
wiped out millions of hectares of forest once home to jaguars and other
precious wildlife, but the impact doesn’t end there because when forests
are destroyed, rainfall patterns shift. If we kill the forests, we kill
the rains, and then crops die. Including coffee. Landmark droughts already
slashed recent coffee yields and contributed to 40% price rises for coffee
– with modeling indicating that up to two-thirds of Brazil’s suitable
Arabica area could be lost by 2050.

In Brazil’s top coffee‐producing region, eight out of the last ten years
have seen severe rainfall deficits – causing droughts that harm not only
coffee but also other plants and crops, destroying livelihoods and
communities in addition to biodiversity. 

Coffee Watch’s report just exposed just how dire the situation has become
– and now, if we can raise enough, we can fund the critical next phase of
this investigation – linking deforestation on the ground to the big-brand
coffee companies that are in our homes and coffee shops every day. 

Our funds will allow them to map supply routes using satellite imagery and
on‐the-ground interviews to build the case. Then once we’ve exposed the
worst offenders, we’ll launch a global brand accountability campaign to
name and shame major coffee companies and push for real change in their
sourcing and transparency– mobilizing consumers worldwide to force them to
respond, change the coffee industry, and save forests.

The reality is this: as long as the big companies can hide behind opaque
supply chains, the destruction will continue. With this new data we can
expose the truth and force accountability, but first we need to help take
this research to the next level – can you help us fight for Brazil's
forests and wild places everywhere? 



[ [link removed] ]I'll donate
$3[ [link removed] ]I'll
donate
$4
[ [link removed] ]I'll donate
$5[ [link removed] ]I'll
donate
$9[ [link removed] ]I'll
donate another amount



Your donation will help power Ekō and our campaigns worldwide fighting for
people and the planet.



  Thanks for all that you do,  
Allison and the Ekō team



---------------------------------

More information:

[ [link removed] ]Brazil forest loss linked to coffee hit 737,000 hectares between 2002
and 2023, report says Reuters 22 October 2025

[ [link removed] ]Brazil coffee mapping shows coffee deforestation the size of Honduras;
New report warns of rainfall loss and market risks Coffee Watch 22 October
2025

 

Ekō is a worldwide movement of people like you, working together to hold corporations accountable for their actions and forge a new, sustainable path for our global economy.

Please help keep Ekō strong by chipping in $3. [link removed]