------=_Part_21883346_337036926.1761753843093
Content-Type: multipart/alternative;
boundary="----=_Part_21883351_2105971405.1761753843144"

------=_Part_21883351_2105971405.1761753843144
Content-Type: text/plain; charset=utf-8
Content-Transfer-Encoding: quoted-printable

If you're having trouble viewing this email, you can see it online, https:/=
/api.neonemails.com/emails/content/fjx1k5yNlcNL1ZnpcpXdQNxm0ETqZq9_GLbt3cSU=
-ik=3D.
Hi friends,=20


Rules for thee, not for me: Our take on the MRC Digital Auction Transparenc=
y Standards proposal

Through our work on the Google adtech antitrust trial, we've talked a lot a=
bout the stranglehold that Google has on the digital ad industry. But, Goog=
le doesn't just control the tools that are used to buy and sell ads. Google=
, along with other big players, exert significant influence over the self-r=
egulatory bodies that are supposed to set standards for the industry. That'=
s why on Monday, October 20, we submitted formal comments on the Media Rati=
ng Council=E2=80=99s (MRC) proposed Digital Advertising Auction Transparenc=
y Standards. While MRC says these standards are supposed to make digital ad=
vertising auctions more transparent to advertisers and publishers, as writt=
en, they risk legitimizing opacity and cementing a double-standard that fav=
ors big tech.

Our public submission highlights that the proposed new standard would allo=
w "MRC members to craft, vote on, and potentially be accredited under the s=
ame framework.=E2=80=9D It=E2=80=99s like having restaurant owners set the =
rules for their own health inspections, and decide whether to give themselv=
es an =E2=80=9CA.=E2=80=9D

In our comment, we outline enhancements, concerns, and our callouts to the =
MRC to not only strengthen the standards, but also to address these conflic=
ts of interest in its model. =E2=80=9CWhen those being accredited are writi=
ng the rules, independence is a fiction,=E2=80=9D said Iesha White, our Dir=
ector of Intelligence.
We have questions! They'll have answers

Our push for Know-Your-Customer (KYC) rules for adtech is gaining a ton of =
momentum! We are proud to have supported Member of European Parliament, And=
reas Schwab, in drafting questions to the European Commission, titled =E2=
=80=9CStrengthening transparency and accountability in the digital advertis=
ing sector through registration and oversight of adtech intermediaries.=E2=
=80=9D In his question, he asks the Commission whether existing laws like t=
he Digital Markets Act have been effective in advancing adtech transparency=
and accountability, and whether current frameworks can be adapted to intro=
duce Know-Your-Customer requirements and disclosure of beneficial ownership=
, mirroring requirements in the financial services and telecommunication se=
ctors. We are eager to hear from the EC and have more insight into how gove=
rnments can use or enhance existing tools to hold adtech accountable.
The sunny state put up a fight for privacy and won!

This month, California passed numerous tech-focused bills. We are celebrati=
ng the passage of three in particular =E2=80=93 A.B. 656, A.B. 556, and SB =
361. These are big wins for users' right to privacy, and align with our adv=
ocacy for policies that promote data minimization, universal opt-out mechan=
isms, and stronger protections for sensitive data.

Our work in coalition with Consumer Reports in support of A.B. 566 matters =
because people deserve clarity and ease to opt out of their data being used=
.

Here=E2=80=99s a quick breakdown of what each bill does:

A.B. 566 =E2=80=94 Opt-Out Act: This will make it significantly easier for =
Californians to exercise control over their personal data.

Requires browsers to include an easy-to-locate and use setting that would s=
end an opt-out preference signal. This makes opting out practical, rather t=
han forcing users to express this preference to each and every one of the p=
otential hundreds or even thousands of businesses they interact with =E2=80=
=94 including lesser-known adtech companies and data brokers that work behi=
nd the scenes

A.B. 656 =E2=80=94 account deletion made simple (and permanent), without al=
l the fluff

How many hoops are too many hoops to jump through when trying to cancel you=
r social media account? We say more than one! A.B. 566 prevents companies f=
rom using any deceptive tactics (what we in the biz call "dark patterns") t=
o make this action difficult!

SB 361 =E2=80=94 Data broker transparency: This expands the disclosures tha=
t data brokers need to make about the types of data that they collect and w=
ho they sell or share it with. For example, they will need to disclose whet=
her they collect Mobile advertising IDs, and whether they have shared or so=
ld data with law enforcement or foreign actors.

The adtech business model has been built on a foundation of pervasive track=
ing and data extraction. This is why these wins are California are so cruci=
al =E2=80=93 they are a landmark step for consumers to have control of thei=
r own data, and for businesses to have a fair shot at advertising by reachi=
ng real people, and not relying on the false promise of low-quality data si=
gnals.

Do you want to see privacy protections like these in your state? Call your =
state congressional representative and request that they consider introduci=
ng a bill like A.B. 566 in your state congress.

=20

Love,

The Check My Ads Team=20







=20


Check My Ads in the Wild =F0=9F=90=BE

=F0=9F=94=A5 Meta is in the hot seat for harvesting personal user data =E2=
=80=94 this time, using your voice and text inputs to its Meta AI chat. Thi=
s could risk making Meta even more closed-off, and making it even harder fo=
r the public to understand what data Meta collects about them. While other =
AI companies like Perplexity and OpenAI are beginning to integrate advertis=
ing into their AI products, there is one major distinction: Meta's targeted=
reach extends beyond its own properties. Director of Intelligence, Iesha W=
hite, told The Register, "But this is different =E2=80=93 Meta=E2=80=99s co=
re business is monetizing ad space across its owned and operated sites and =
apps, in addition to ad placements on external publisher partnerships via i=
ts Facebook Audience Network product," said White. "By harvesting data from=
its AI chats across WhatsApp, Instagram, and Facebook, Meta gains yet anot=
her closed-loop data source, meaning Meta could reduce transparency of the =
targeting inputs across its advertising products, in the name of privacy. "=
It also provides an opportunity for Meta to further shape and obfuscate its=
attribution models using its own source of truth, with brands unable to in=
dependently audit a campaign=E2=80=99s true effectiveness."

=F0=9F=93=96 Our watchdog in the wild, Arielle, was cited in the book From =
GDPR confusion to privacy first marketing, authored by Vibeke Specht. A boo=
k that deep dives into marketing, privacy regulations, and breaks down the =
rigged marketplace. With a brief insight on Arielle=E2=80=99s decision to l=
eave her role at UM as the Chief Privacy & Responsibility Officer, and the =
op-ed read 'round the world, Arielle shared the challenges that both agenci=
es and advertisers face in the digital advertising ecosystem. This laid the=
foundation for Arielle=E2=80=99s drive to uncover the big black box that i=
s the digital ad ecosystem and create a fairer space for all. After you rea=
d it =E2=80=94 let us know your thoughts!

=F0=9F=8E=A4 Claire was on stage at the EU #Disinfo2025 conference last wee=
k. The journalism landscape has shifted, where advertising revenue is drive=
n by metrics around virality and engagement hacks. Claire explores two fund=
amental questions: What has caused the shift of our information ecosystems=
=E2=80=99 addiction to clickbait? And, what steps can we take to break this=
cycle and bring back a sustainable model for trustworthy media? Alongside =
Einar H=C3=A5lien of Schibsted, Claire shared the actions Check My Ads is t=
aking to make the digital advertising industry fair, accountable and transp=
arent.

























=20


We're Launching More Tailored Content For Our Community!=20

We are launching more tailored content, and we want to make sure you=E2=80=
=99re getting the most relevant, up-to-date info for you.

=F0=9F=91=89 Set your newsletter preferences here.





=20



Fund the work

DONATE

=20



=20



Check My Ads Institute is a non-profit 501(c)3 organization.=20
=E2=80=A8Tax ID/EIN: 87-1895699

Have any questions or comments? =E2=80=A8Reach out to us at Hello@CheckMyAd=
s.org

This email was sent to [email protected]. Click here to [link removed]
myads.app.neoncrm.com/np/clients/checkmyads/unsubscribeEmail.jsp?type=3D16&=
emailId=3D0a4923b3640610f7d2b231faec79e3920m35156830a4&userId=3DYZi1e6b19Xt=
jIQH1mOL5vJCgQrydoB4Fs6tE2c-j8A4%3D.
------=_Part_21883351_2105971405.1761753843144
Content-Type: text/html;charset=utf-8
Content-Transfer-Encoding: quoted-printable

<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Strict//EN" "[link removed]
g/TR/xhtml1/DTD/xhtml1-strict.dtd">
<html xmlns=3D"[link removed]">=20
<head>=20
<meta http-equiv=3D"Content-Type" content=3D"text/html; charset=3Dutf-8">=
=20
<meta name=3D"viewport" content=3D"width=3Ddevice-width, initial-scale=3D=
1.0">=20
<meta name=3D"x-apple-disable-message-reformatting"> <!--[if !mso]><!-->=
=20
<link href=3D"[link removed]" rel=3D"styl=
esheet" type=3D"text/css">=20
<link href=3D"[link removed]" rel=
=3D"stylesheet" type=3D"text/css">=20
<link href=3D"[link removed]" rel=3D=
"stylesheet" type=3D"text/css">=20
<link href=3D"[link removed]" =
rel=3D"stylesheet" type=3D"text/css">=20
<link href=3D"[link removed]" rel=3D"st=
ylesheet" type=3D"text/css"> <!--<![endif]--> <!--[if mso]>
<style type=3D"text/css">
@import url('[link removed]');
@import url('[link removed]
');
@import url('[link removed]'=
);
@import url('[link removed]');
@import url('[link removed]
s+Pro');
</style>
<![end-if]-->=20
<style type=3D"text/css">
@media only screen and (max-width:596px) {
html {
min-height: 100%;
background: #FFFFFF;
}

.small-float-center {
margin: 0 auto !important;
Margin: 0 auto !important;
float: none !important;
}

.small-float-center,
.small-text-center {
text-align: center !important;
}

.small-text-left {
text-align: left !important;
}

.small-text-right {
text-align: right !important;
}

.hide-for-large {
display: block !important;
width: auto !important;
overflow: visible !important;
max-height: none !important;
font-size: inherit !important;
line-height: inherit !important;
}

table.body table.container .hide-for-large,
table.body table.container .row.hide-for-large {
display: table !important;
width: 100% !important;
}

table.body table.container .callout-inner.hide-for-large {
display: table-cell !important;
width: 100% !important;
}

table.body table.container .show-for-large {
display: none !important;
width: 0;
mso-hide: all;
overflow: hidden;
}

a[x-apple-data-detectors] {
color: inherit !important;
text-decoration: none !important;
font-size: inherit !important;
font-family: inherit !important;
font-weight: inherit !important;
line-height: inherit !important;
}

.menu.small-vertical .menu-item {
padding-left: 0 !important;
padding-right: 0 !important;
}

table.body img {
height: auto;
max-width: 100%;
}

table.body center {
min-width: 0 !important;
}

table.body .container {
width: 95% !important;
}

table.body .column,
table.body .columns {
height: auto !important;
-moz-box-sizing: border-box;
-webkit-box-sizing: border-box;
box-sizing: border-box;
padding-left: 24px !important;
padding-right: 24px !important;
}

table.body .collapse .column,
table.body .collapse .columns,
table.body .column .column,
table.body .column .columns,
table.body .columns .column,
table.body .columns .columns {
padding-left: 0 !important;
padding-right: 0 !important;
}

td.small-1,
th.small-1 {
display: inline-block !important;
width: 8.33333% !important;
}

td.small-2,
th.small-2 {
display: inline-block !important;
width: 16.66667% !important;
}

td.small-3,
th.small-3 {
display: inline-block !important;
width: 25% !important;
}

td.small-4,
th.small-4 {
display: inline-block !important;
width: 33.33333% !important;
}

td.small-5,
th.small-5 {
display: inline-block !important;
width: 41.66667% !important;
}

td.small-6,
th.small-6 {
display: inline-block !important;
width: 50% !important;
}

td.small-7,
th.small-7 {
display: inline-block !important;
width: 58.33333% !important;
}

td.small-8,
th.small-8 {
display: inline-block !important;
width: 66.66667% !important;
}

td.small-9,
th.small-9 {
display: inline-block !important;
width: 75% !important;
}

td.small-10,
th.small-10 {
display: inline-block !important;
width: 83.33333% !important;
}

td.small-11,
th.small-11 {
display: inline-block !important;
width: 91.66667% !important;
}

td.small-12,
th.small-12 {
display: inline-block !important;
width: 100% !important;
}

td.small-12.divider,
th.small-12.divider {
display: block !important;
}

.columns td.small-12,
.columns th.small-12,
.column td.small-12,
.column th.small-12 {
display: block !important;
width: 100% !important;
}

table.body td.small-offset-1,
table.body th.small-offset-1 {
margin-left: 8.33333% !important;
Margin-left: 8.33333% !important;
}

table.body td.small-offset-2,
table.body th.small-offset-2 {
margin-left: 16.66667% !important;
Margin-left: 16.66667% !important;
}

table.body td.small-offset-3,
table.body th.small-offset-3 {
margin-left: 25% !important;
Margin-left: 25% !important;
}

table.body td.small-offset-4,
table.body th.small-offset-4 {
margin-left: 33.33333% !important;
Margin-left: 33.33333% !important;
}

table.body td.small-offset-5,
table.body th.small-offset-5 {
margin-left: 41.66667% !important;
Margin-left: 41.66667% !important;
}

table.body td.small-offset-6,
table.body th.small-offset-6 {
margin-left: 50% !important;
Margin-left: 50% !important;
}

table.body td.small-offset-7,
table.body th.small-offset-7 {
margin-left: 58.33333% !important;
Margin-left: 58.33333% !important;
}

table.body td.small-offset-8,
table.body th.small-offset-8 {
margin-left: 66.66667% !important;
Margin-left: 66.66667% !important;
}

table.body td.small-offset-9,
table.body th.small-offset-9 {
margin-left: 75% !important;
Margin-left: 75% !important;
}

table.body td.small-offset-10,
table.body th.small-offset-10 {
margin-left: 83.33333% !important;
Margin-left: 83.33333% !important;
}

table.body td.small-offset-11,
table.body th.small-offset-11 {
margin-left: 91.66667% !important;
Margin-left: 91.66667% !important;
}

table.body table.columns td.expander,
table.body table.columns th.expander {
display: none !important;
}

table.body .right-text-pad,
table.body .text-pad-right {
padding-left: 10px !important;
}

table.body .left-text-pad,
table.body .text-pad-left {
padding-right: 10px !important;
}

table.menu {
width: 100% !important;
}

table.menu td,
table.menu th {
width: auto !important;
display: inline-block !important;
}

table.menu.small-vertical td,
table.menu.small-vertical th,
table.menu.vertical td,
table.menu.vertical th {
display: block !important;
}

table.menu[align=3Dcenter] {
width: auto !important;
}

table.button.small-expand,
table.button.small-expanded {
width: 100% !important;
}

table.button.small-expanded table,
table.button.small-expand table {
width: 100%;
}

table.button.small-expanded table a,
table.button.small-expand table a {
text-align: center !important;
width: 100% !important;
padding-left: 0 !important;
padding-right: 0 !important;
}

table.button.small-expand center,
table.button.small-expanded center {
min-width: 0;
}
.titan__email-divider {
height: 1px !important;
}
td.certificate-signature-name1 {
padding: 10px 0 40px 50px !important;
}
td.certificate-signature-name2 {
padding: 10px 50px 40px 0 !important;;
}
}
</style> <!--[if gte mso 9]>
<style type=3D"text/css">
li {
text-indent: -1em; /* Normalise space between bullets and text =
*/
}
</style>
<![endif]-->=20
</head>=20
<body style=3D"min-width: 100%; -webkit-text-size-adjust: 100%; -ms-text-s=
ize-adjust: 100%; -moz-box-sizing: border-box; -webkit-box-sizing: border-b=
ox; box-sizing: border-box; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; f=
ont-size: 12pt; line-height: 1.5; width: 100%;">=20
<table class=3D"body" style=3D"border-spacing: 0; border-collapse: collap=
se; vertical-align: top; background: #FFFFFF; background-image: url(''); ba=
ckground-position: center center; background-repeat: no-repeat; background-=
size: cover; height: 100%; width: 100%; color: #3c4144; font-family: Open S=
ans,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-al=
ign: left; font-size: 12pt; line-height: 1.5;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left;">=20
<td class=3D"float-center" align=3D"center" valign=3D"top" style=3D"wo=
rd-break: normal; overflow-wrap: break-word; vertical-align: top; color: #3=
c4144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0; fon=
t-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; float: none=
; text-align: center; border-collapse: collapse;">=20
<center style=3D"min-width: 540px; width: 100%;">=20
<table class=3D"container" width=3D"600" style=3D"border-spacing: 0;=
border-collapse: collapse; padding: 0; vertical-align: top; width: 600px; =
margin: 0 auto; Margin: 0 auto; text-align: inherit;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left;">=
=20
<td style=3D"word-break: normal; overflow-wrap: break-word; verti=
cal-align: top; color: #3c4144; font-family: Open Sans,sans-serif; font-wei=
ght: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12=
pt; line-height: 1.5; border-collapse: collapse;">=20
<table class=3D"row" style=3D"border-spacing: 0; border-collapse=
: collapse; vertical-align: top; text-align: left; padding: 0; position: re=
lative; width: 100%; display: table; margin: 0; Margin: 0; font-family: Ope=
n Sans,sans-serif; min-height: 16px;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last" style=3D"v=
ertical-align: top; color: #3c4144; font-family: Open Sans,sans-serif; font=
-weight: 400; padding: 0; text-align: left; margin: 0 auto; Margin: 0 auto;=
padding-top: 24px; word-break: break-word; overflow-wrap: break-word; widt=
h: 564px; padding-left: 24px; padding-right: 24px; font-size: 14px; line-he=
ight: 2em; border-collapse: collapse; padding-bottom: 10px;">=20
<center style=3D"width: 100%; min-width: 532px;">
<span style=3D"color:#3c4144;">If you're having trouble vie=
wing this email, you can</span> <a style=3D"font-weight: inherit; padding: =
0; text-align: left; line-height: 1.5; color: #0074d9; text-decoration: non=
e;" href=3D"[link removed]
cNL1ZnpcpXdQNxm0ETqZq9_GLbt3cSU-ik=3D/EHRJ8d0SdzsFkvybxRoMa6C6CyUsfHchLetzy=
lsDnt8=3D" target=3D"_blank" title=3D"View email online">see it online.</a>
</center> </th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row" style=3D"border-spacing: 0; border-collapse=
: collapse; vertical-align: top; text-align: left; padding: 0; position: re=
lative; width: 100%; display: table; margin: 0; Margin: 0; font-family: Ope=
n Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last" style=3D"v=
ertical-align: top; color: #3c4144; font-family: Open Sans,sans-serif; font=
-weight: 400; text-align: left; font-size: 12pt; line-height: 1.5; margin: =
0 auto; Margin: 0 auto; padding-top: 24px; padding-bottom: 24px; word-break=
: break-word; overflow-wrap: break-word; width: 564px; padding-left: 24px; =
padding-right: 24px; border-collapse: collapse; padding: 0;">=20
<center style=3D"width: 100%; min-width: 532px;">=20
</center> </th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row first-row-header only12" style=3D"border-spa=
cing: 0; border-collapse: collapse; vertical-align: top; text-align: left; =
padding: 0; position: relative; width: 100%; display: table; margin: 0; Mar=
gin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-bottom: 0; padding-top: 24px;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 1px; bord=
er-top-style: solid; border-top-color: #013B5C; margin-top: 18px; margin-bo=
ttom: 18px;" data-color=3D"#013B5C" data-thicknessnum=3D"1" data-dividersty=
le=3D"solid" data-topnum=3D"18" data-bottomnum=3D"18" data-height=3D"1" dat=
a-lineheight=3D"1">
&nbsp;
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #FFFFFF;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 9px; padding-bottom: 9px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-left break-text-around-image" style=3D"=
outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-=
width: 100%; clear: both; float: none; display: unset; text-align: left; ma=
rgin-bottom: 12px; margin-top: 12px; height: auto; margin: 12px auto 12px 0=
;" src=3D"[link removed]
s/CMA_Logo_45_4x.png" alt=3D"A blue and red logo of dominoes falling with t=
he text Check My Ads" width=3D"146" align=3D"left" data-wrap-text-margin=3D=
"25" data-wrap-text=3D"Break text around image"><!--[if mso]></center><![en=
d-if]-->
</figure></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 9px; padding-bottom: 9px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]--><!--[if mso]></center><![=
end-if]-->
</figure>=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;"=
></figure> <!--[if mso]></center><![end-if]-->
</figure>=20
<div class=3D"OutlineElement Ltr SCXW174244998 BCX0">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;"=
>
<!--[if mso]><center><![end-if]--><!--[if mso]></center><!=
[end-if]-->
</figure>=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;"=
>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"custom-insert-img align-center break-text-ar=
ound-image" style=3D"margin: 12px auto important; float: none; max-width: 5=
50px; text-align: center; margin-bottom: 12px; margin-top: 12px; Margin: 12=
px auto;">
<img class=3D"align-center break-text-around-image" src=
=3D"[link removed]
Perspective-Navy%20(1).png" alt width=3D"600" align=3D"center" data-wrap-te=
xt-margin=3D"25" data-wrap-text=3D"Break text around image" style=3D"outlin=
e: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-width:=
100%; clear: both; display: block; margin: 0 auto; float: none; text-align=
: center; width: 100%; height: auto; Margin: 12px auto;">
</div> <!--[if mso]></center><![end-if]-->
</figure>=20
<p class=3D"Paragraph SCXW174244998 BCX0" style=3D"color: #=
3c4144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0; ma=
rgin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; ma=
rgin-bottom: 10px; Margin-bottom: 10px;"><span class=3D"TextRun SCXW1742449=
98 BCX0" lang=3D"EN-US" xml:lang=3D"EN-US" data-contrast=3D"auto"><span cla=
ss=3D"NormalTextRun SCXW174244998 BCX0">Hi friends,</span></span>&nbsp;</p>=
=20
</div>=20
<div class=3D"OutlineElement Ltr SCXW174244998 BCX0">=20
<div class=3D"SCXW177053040 BCX0">=20
<div class=3D"OutlineElement Ltr SCXW177053040 BCX0">=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;"><!-- notionvc: b69312be-93f6-488e-81a3-7e1b9343873b --></p>=20
<div class=3D"OutlineElement Ltr SCXW211069502 BCX0">=20
<h2 class=3D"md-end-block md-p md-focus" style=3D"paddin=
g: 0; Margin: 0; word-wrap: normal; margin-bottom: 10px; Margin-bottom: 10p=
x; box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y:=
0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: =
0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-stric=
tness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff=
; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #000=
0; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored=
: 0 0 #0000; line-height: inherit; margin: 0.8em 0px; white-space: pre-wrap=
; position: relative; caret-color: rgb(51, 51, 51); color: rgb(51, 51, 51);=
font-family: Georgia, serif; font-size: 16px; font-style: normal; font-var=
iant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: st=
art; text-indent: 0px; text-transform: none; word-spacing: 0px; -webkit-tex=
t-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration:=
none;"><span class=3D"md-plain md-expand" style=3D"box-sizing: border-box;=
--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; -=
-tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-sc=
ale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-rin=
g-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 =
130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #=
0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: rgb(1,=
59, 92);"><span class=3D"notion-enable-hover" style=3D"font-size: 16pt;" d=
ata-token-index=3D"0"><span class=3D"notion-enable-hover" data-token-index=
=3D"0"><span class=3D"discussion-id-238085ab-68c9-8015-b816-001c9194d499 no=
tion-enable-hover" data-token-index=3D"0">Rules for thee, not for me: Our t=
ake on the MRC Digital Auction Transparency Standards proposal</span></span=
></span></span></h2>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-=
serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left=
; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10=
px;">Through our work on the Google adtech antitrust trial, we've talked a =
lot about the stranglehold that Google has on the digital ad industry. But,=
Google doesn't just control the tools that are used to buy and sell ads. G=
oogle, along with other big players, exert significant influence over the s=
elf-regulatory bodies that are supposed to set standards for the industry. =
That's why on Monday, October 20, we submitted formal comments on the <a hr=
ef=3D"[link removed]
pcpXdQNxm0ETqZq9_GLbt3cSU-ik=3D/EHRJ8d0SdzsFkvybxRoMa33agDZgKQHJooAoXWYqk2U=
=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: inherit; =
padding: 0; text-align: left; line-height: 1.5;">Media Rating Council=E2=80=
=99s (MRC) proposed Digital Advertising Auction Transparency Standards</a>.=
While MRC says these standards are supposed to make digital advertising au=
ctions more transparent to advertisers and publishers, as written, they ris=
k legitimizing opacity and cementing a double-standard that favors big tech=
.</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-=
serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left=
; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10=
px;">Our <a title=3D" public submission " href=3D"[link removed]
m/emails/tracking/click-link/fjx1k5yNlcNL1ZnpcpXdQNxm0ETqZq9_GLbt3cSU-ik=3D=
/EHRJ8d0SdzsFkvybxRoMa91OoQFSRoRkstSRYgy-3Nc=3D" target=3D"_blank" rel=3D"n=
oopener" style=3D"color: #0074d9; text-decoration: none; font-weight: inher=
it; padding: 0; text-align: left; line-height: 1.5;"> public submission </a=
>highlights that the proposed new standard would allow "MRC members to craf=
t, vote on, and potentially be accredited under the same framework.=E2=80=
=9D It=E2=80=99s like having restaurant owners set the rules for their own =
health inspections, and decide whether to give themselves an =E2=80=9CA.=E2=
=80=9D</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-=
serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left=
; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10=
px;">In our comment, we outline enhancements, concerns, and our callouts to=
the MRC to not only strengthen the standards, but also to address these co=
nflicts of interest in its model. =E2=80=9CWhen those being accredited are =
writing the rules, independence is a fiction,=E2=80=9D said<strong> </stron=
g><a href=3D"[link removed]
lcNL1ZnpcpXdQNxm0ETqZq9_GLbt3cSU-ik=3D/EHRJ8d0SdzsFkvybxRoMayYH1qmeQjWJw8Ed=
tdgMB_Y=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: in=
herit; padding: 0; text-align: left; line-height: 1.5;">Iesha White</a>, ou=
r Director of Intelligence.</p>=20
<h2 class=3D"md-end-block md-p md-focus" style=3D"paddin=
g: 0; Margin: 0; word-wrap: normal; margin-bottom: 10px; Margin-bottom: 10p=
x; box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y:=
0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: =
0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-stric=
tness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff=
; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #000=
0; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored=
: 0 0 #0000; line-height: inherit; margin: 0.8em 0px; white-space: pre-wrap=
; position: relative; caret-color: rgb(51, 51, 51); color: rgb(51, 51, 51);=
font-family: Georgia, serif; font-size: 16px; font-style: normal; font-var=
iant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: st=
art; text-indent: 0px; text-transform: none; word-spacing: 0px; -webkit-tex=
t-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration:=
none;"><span class=3D"md-plain md-expand" style=3D"box-sizing: border-box;=
--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; -=
-tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-sc=
ale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-rin=
g-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 =
130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #=
0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: rgb(1,=
59, 92);"><span class=3D"notion-enable-hover" style=3D"font-size: 16pt;" d=
ata-token-index=3D"0"><span class=3D"notion-enable-hover" data-token-index=
=3D"0"><span class=3D"discussion-id-238085ab-68c9-8015-b816-001c9194d499 no=
tion-enable-hover" data-token-index=3D"0">We have questions! They'll have a=
nswers</span></span></span></span></h2>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-=
serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left=
; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10=
px;">Our push for <a href=3D"[link removed]
ck-link/fjx1k5yNlcNL1ZnpcpXdQNxm0ETqZq9_GLbt3cSU-ik=3D/EHRJ8d0SdzsFkvybxRoM=
a5Wb17qgyhOrX-YtVqUNWHo=3D" style=3D"color: #0074d9; text-decoration: none;=
font-weight: inherit; padding: 0; text-align: left; line-height: 1.5;">Kno=
w-Your-Customer (KYC) rules for adtech is gaining a ton of momentum</a>! We=
are proud to have supported Member of European Parliament, Andreas Schwab,=
in drafting questions to the European Commission, titled =E2=80=9C<a href=
=3D"[link removed]
pXdQNxm0ETqZq9_GLbt3cSU-ik=3D/EHRJ8d0SdzsFkvybxRoMa2JgNGhA6W3FxcHiWBG9LWU=
=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: inherit; =
padding: 0; text-align: left; line-height: 1.5;">Strengthening transparency=
and accountability in the digital advertising sector through registration =
and oversight of adtech intermediaries</a>.=E2=80=9D In his question, he as=
ks the Commission whether existing laws like the Digital Markets Act have b=
een effective in advancing adtech transparency and accountability, and whet=
her current frameworks can be adapted to introduce Know-Your-Customer requi=
rements and disclosure of beneficial ownership, mirroring requirements in t=
he financial services and telecommunication sectors. We are eager to hear f=
rom the EC and have more insight into how governments can use or enhance ex=
isting tools to hold adtech accountable.</p>=20
<h2 class=3D"md-end-block md-p md-focus" style=3D"paddin=
g: 0; Margin: 0; word-wrap: normal; margin-bottom: 10px; Margin-bottom: 10p=
x; box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y:=
0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: =
0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-stric=
tness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff=
; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #000=
0; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored=
: 0 0 #0000; line-height: inherit; margin: 0.8em 0px; white-space: pre-wrap=
; position: relative; caret-color: rgb(51, 51, 51); color: rgb(51, 51, 51);=
font-family: Georgia, serif; font-size: 16px; font-style: normal; font-var=
iant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: st=
art; text-indent: 0px; text-transform: none; word-spacing: 0px; -webkit-tex=
t-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration:=
none;"><span class=3D"md-plain md-expand" style=3D"box-sizing: border-box;=
--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; -=
-tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-sc=
ale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-rin=
g-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 =
130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #=
0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: rgb(1,=
59, 92);"><span class=3D"notion-enable-hover" style=3D"font-size: 16pt;" d=
ata-token-index=3D"0"><span class=3D"notion-enable-hover" data-token-index=
=3D"0"><span class=3D"discussion-id-238085ab-68c9-8015-b816-001c9194d499 no=
tion-enable-hover" data-token-index=3D"0">The sunny state put up a fight fo=
r privacy and won!</span></span></span></span></h2>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-=
serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left=
; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10=
px;">This month, California passed numerous tech-focused bills. We are cele=
brating the passage of three in particular =E2=80=93 <a href=3D"[link removed]
.neonemails.com/emails/tracking/click-link/fjx1k5yNlcNL1ZnpcpXdQNxm0ETqZq9_=
GLbt3cSU-ik=3D/EHRJ8d0SdzsFkvybxRoMa7lsMRvbobc_hbk7vXIgAb8=3D" style=3D"col=
or: #0074d9; text-decoration: none; font-weight: inherit; padding: 0; text-=
align: left; line-height: 1.5;">A.B. 656, A.B. 556</a>, and <a href=3D"http=
s://api.neonemails.com/emails/tracking/click-link/fjx1k5yNlcNL1ZnpcpXdQNxm0=
ETqZq9_GLbt3cSU-ik=3D/EHRJ8d0SdzsFkvybxRoMa0bUrin6BFkF6VTUODxK4pI=3D" style=
=3D"color: #0074d9; text-decoration: none; font-weight: inherit; padding: 0=
; text-align: left; line-height: 1.5;">SB 361</a>. These are big wins for u=
sers' right to privacy, and align with our advocacy for policies that promo=
te <a href=3D"[link removed]
NlcNL1ZnpcpXdQNxm0ETqZq9_GLbt3cSU-ik=3D/EHRJ8d0SdzsFkvybxRoMa0ZKlmmjewh9D0f=
UeF3KVfY=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: i=
nherit; padding: 0; text-align: left; line-height: 1.5;">data minimization,=
universal opt-out mechanisms, and stronger protections for sensitive data<=
/a>.</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-=
serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left=
; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10=
px;">Our work in coalition with <a href=3D"[link removed]
s/tracking/click-link/fjx1k5yNlcNL1ZnpcpXdQNxm0ETqZq9_GLbt3cSU-ik=3D/EHRJ8d=
0SdzsFkvybxRoMa35HjMnOr8gMdnqpszKczLA=3D" style=3D"color: #0074d9; text-dec=
oration: none; font-weight: inherit; padding: 0; text-align: left; line-hei=
ght: 1.5;">Consumer Reports</a>&nbsp;in <a href=3D"[link removed]
om/emails/tracking/click-link/fjx1k5yNlcNL1ZnpcpXdQNxm0ETqZq9_GLbt3cSU-ik=
=3D/EHRJ8d0SdzsFkvybxRoMa2at0QxHqR7v3Tga8enL130=3D" style=3D"color: #0074d9=
; text-decoration: none; font-weight: inherit; padding: 0; text-align: left=
; line-height: 1.5;">support of A.B. 566</a> matters because people deserve=
clarity and ease to opt out of their data being used.</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-=
serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left=
; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10=
px;">Here=E2=80=99s a quick breakdown of what each bill does:</p>=20
<ul style=3D"list-style-position: inside; Margin: 0 0 10=
px 0; padding: 0 0 0 10px;">=20
<li style=3D"display: list-item; line-height: 1.5em; Ma=
rgin: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; ove=
rflow-wrap: break-word; list-style: disc outside; mso-special-format: bulle=
t;"> <p style=3D"color: #3c4144; font-family: Open Sans,sans-serif; font-we=
ight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 1=
2pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"><a href=
=3D"[link removed]
pXdQNxm0ETqZq9_GLbt3cSU-ik=3D/EHRJ8d0SdzsFkvybxRoMa3R7qNgFYwbQx6CaF4UnndA=
=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: inherit; =
padding: 0; text-align: left; line-height: 1.5;">A.B. 566</a> =E2=80=94 Opt=
-Out Act: This will make it significantly easier for Californians to exerci=
se control over their personal data.</p> <p style=3D"color: #3c4144; font-f=
amily: Open Sans,sans-serif; font-weight: 400; padding: 0; margin: 0; Margi=
n: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 1=
0px; Margin-bottom: 10px;">Requires browsers to include an easy-to-locate a=
nd use setting that would send an opt-out preference signal. This makes opt=
ing out practical, rather than forcing users to express this preference to =
each and every one of the potential hundreds or even thousands of businesse=
s they interact with =E2=80=94 including lesser-known adtech companies and =
data brokers that work behind the scenes</p> </li>=20
<li style=3D"display: list-item; line-height: 1.5em; Ma=
rgin: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; ove=
rflow-wrap: break-word; list-style: disc outside; mso-special-format: bulle=
t;"> <p style=3D"color: #3c4144; font-family: Open Sans,sans-serif; font-we=
ight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 1=
2pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"><a href=
=3D"[link removed]
pXdQNxm0ETqZq9_GLbt3cSU-ik=3D/EHRJ8d0SdzsFkvybxRoMa9QlitxgtQnZ3kkVpy22fSg=
=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: inherit; =
padding: 0; text-align: left; line-height: 1.5;">A.B. 656</a> =E2=80=94 acc=
ount deletion made simple (and permanent), without all the fluff</p> <p sty=
le=3D"color: #3c4144; font-family: Open Sans,sans-serif; font-weight: 400; =
padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">How many hoops are t=
oo many hoops to jump through when trying to cancel your social media accou=
nt? We say more than one! A.B. 566 prevents companies from using any decept=
ive tactics (what we in the biz call "<a href=3D"[link removed]
/emails/tracking/click-link/fjx1k5yNlcNL1ZnpcpXdQNxm0ETqZq9_GLbt3cSU-ik=3D/=
EHRJ8d0SdzsFkvybxRoMaznUTJHETzWdLgqkF9nRRQo=3D" style=3D"color: #0074d9; te=
xt-decoration: none; font-weight: inherit; padding: 0; text-align: left; li=
ne-height: 1.5;">dark patterns</a>") to make this action difficult!</p> </l=
i>=20
<li style=3D"display: list-item; line-height: 1.5em; Ma=
rgin: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; ove=
rflow-wrap: break-word; list-style: disc outside; mso-special-format: bulle=
t;"> <p style=3D"color: #3c4144; font-family: Open Sans,sans-serif; font-we=
ight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 1=
2pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"><a href=
=3D"[link removed]
pXdQNxm0ETqZq9_GLbt3cSU-ik=3D/EHRJ8d0SdzsFkvybxRoMa1ZpnS8lB5H41MAuuWJ_sW0=
=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: inherit; =
padding: 0; text-align: left; line-height: 1.5;">SB 361</a> =E2=80=94 Data =
broker transparency: This expands the disclosures that data brokers need to=
make about the types of data that they collect and who they sell or share =
it with. For example, they will need to disclose whether they collect Mobil=
e advertising IDs, and whether they have shared or sold data with law enfor=
cement or foreign actors.</p> </li>=20
</ul>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-=
serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left=
; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10=
px;">The adtech business model has been built on a foundation of pervasive =
tracking and data extraction. This is why these wins are California are so =
crucial =E2=80=93&nbsp;they are a landmark step for consumers to have contr=
ol of their own data, and for businesses to have a fair shot at advertising=
by reaching real people, and not relying on the false promise of low-quali=
ty data signals.</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-=
serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left=
; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10=
px;">Do you want to see privacy protections like these in your state? Call =
your <a title=3D"state congressional representative" href=3D"[link removed]
onemails.com/emails/tracking/click-link/fjx1k5yNlcNL1ZnpcpXdQNxm0ETqZq9_GLb=
t3cSU-ik=3D/EHRJ8d0SdzsFkvybxRoMa6oPoWGtueeKEwcQUZWkp6M=3D" target=3D"_blan=
k" rel=3D"noopener" style=3D"color: #0074d9; text-decoration: none; font-we=
ight: inherit; padding: 0; text-align: left; line-height: 1.5;">state congr=
essional representative</a> and request that they consider introducing a bi=
ll like A.B. 566 in your state congress.</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-=
serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left=
; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10=
px;">&nbsp;</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-=
serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left=
; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10=
px;">Love,</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-=
serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left=
; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10=
px;"><span class=3D"TextRun SCXW211069502 BCX0" lang=3D"EN-US" xml:lang=3D"=
EN-US" data-contrast=3D"auto"><span class=3D"NormalTextRun SCXW211069502 BC=
X0">The Check My Ads Team</span></span><span class=3D"EOP SCXW211069502 BCX=
0" data-ccp-props=3D"{&quot;134233117&quot;:false,&quot;134233118&quot;:fal=
se,&quot;335559738&quot;:240,&quot;335559739&quot;:240}">&nbsp;</span></p>=
=20
</div>=20
</div>=20
</div>=20
</div> <p style=3D"color: #3c4144; font-family: Open Sans,sa=
ns-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: l=
eft; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom:=
10px;"><!-- notionvc: 0c21e5fa-a1bd-4e00-81b4-12219797ca8e --></p> <p clas=
s=3D"md-end-block md-p md-focus" style=3D"padding: 0; Margin: 0; margin-bot=
tom: 10px; Margin-bottom: 10px; box-sizing: border-box; --tw-border-spacing=
-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; =
--tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale=
-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px;=
--tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246 / 0.5); --tw=
-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0=
0 #0000; --tw-shadow-colored: 0 0 #0000; line-height: inherit; orphans: 4;=
margin: 0.8em 0px; white-space: pre-wrap; position: relative; caret-color:=
rgb(51, 51, 51); color: rgb(51, 51, 51); font-family: 'Open Sans', 'Clear =
Sans', 'Helvetica Neue', Helvetica, Arial, 'Segoe UI Emoji', sans-serif; fo=
nt-size: 16px; font-style: normal; font-variant-caps: normal; font-weight: =
400; letter-spacing: normal; text-align: start; text-indent: 0px; text-tran=
sform: none; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-=
color: rgb(255, 255, 255); text-decoration: none;"><!-- notionvc: b7d0aa3c-=
a5b2-4fb1-b9c2-dd45476f9c31 --></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 1px; bord=
er-top-style: solid; border-top-color: #013B5C; margin-top: 18px; margin-bo=
ttom: 18px;" data-color=3D"#013B5C" data-thicknessnum=3D"1" data-dividersty=
le=3D"solid" data-topnum=3D"18" data-bottomnum=3D"18" data-height=3D"1" dat=
a-lineheight=3D"1">
&nbsp;
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 9px; padding-bottom: 9px;"><h2 clas=
s=3D"md-end-block md-p md-focus" style=3D"padding: 0; Margin: 0; word-wrap:=
normal; margin-bottom: 10px; Margin-bottom: 10px; box-sizing: border-box; =
--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --=
tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-sca=
le-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring=
-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 1=
30 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0=
000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; line-height: i=
nherit; margin: 0.8em 0px; white-space: pre-wrap; position: relative; caret=
-color: rgb(51, 51, 51); color: rgb(51, 51, 51); font-family: Georgia, seri=
f; font-size: 16px; font-style: normal; font-variant-caps: normal; font-wei=
ght: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text=
-transform: none; word-spacing: 0px; -webkit-text-stroke-width: 0px; backgr=
ound-color: rgb(255, 255, 255); text-decoration: none;"><span class=3D"md-p=
lain md-expand" style=3D"box-sizing: border-box; --tw-border-spacing-x: 0; =
--tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-ro=
tate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; =
--tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-r=
ing-offset-color: #fff; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-o=
ffset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #000=
0; --tw-shadow-colored: 0 0 #0000; color: rgb(1, 59, 92);"><span class=3D"n=
otion-enable-hover" style=3D"font-size: 16pt;" data-token-index=3D"0">Check=
My Ads in the Wild =F0=9F=90=BE</span></span></h2> <p style=3D"color: #3c4=
144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0; margi=
n: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margi=
n-bottom: 10px; Margin-bottom: 10px;">=F0=9F=94=A5&nbsp;Meta is in the hot =
seat for harvesting personal user data =E2=80=94 this time, using your voic=
e and text inputs to its Meta AI chat. This could risk making Meta even mor=
e closed-off, and making it even harder for the public to understand what d=
ata Meta collects about them. While other AI companies like Perplexity and =
OpenAI are beginning to integrate advertising into their AI products, there=
is one major distinction: Meta's targeted reach extends beyond its own pro=
perties. Director of Intelligence, <a href=3D"[link removed]
ails/tracking/click-link/fjx1k5yNlcNL1ZnpcpXdQNxm0ETqZq9_GLbt3cSU-ik=3D/EHR=
J8d0SdzsFkvybxRoMa8vdRlK09m8p021FnXO3bP4=3D" style=3D"color: #0074d9; text-=
decoration: none; font-weight: inherit; padding: 0; text-align: left; line-=
height: 1.5;">Iesha White</a>, told <a href=3D"[link removed]
mails/tracking/click-link/fjx1k5yNlcNL1ZnpcpXdQNxm0ETqZq9_GLbt3cSU-ik=3D/EH=
RJ8d0SdzsFkvybxRoMa6paMdaHhL6TZuLsciv5l4A=3D" style=3D"color: #0074d9; text=
-decoration: none; font-weight: inherit; padding: 0; text-align: left; line=
-height: 1.5;">The Register</a>, "But this is different =E2=80=93 Meta=E2=
=80=99s core business is monetizing ad space across its owned and operated =
sites and apps, in addition to ad placements on external publisher partners=
hips via its Facebook Audience Network product," said White. "By harvesting=
data from its AI chats across WhatsApp, Instagram, and Facebook, Meta gain=
s yet another closed-loop data source, meaning Meta could reduce transparen=
cy of the targeting inputs across its advertising products, in the name of =
privacy. "It also provides an opportunity for Meta to further shape and obf=
uscate its attribution models using its own source of truth, with brands un=
able to independently audit a campaign=E2=80=99s true effectiveness."</p> <=
p style=3D"color: #3c4144; font-family: Open Sans,sans-serif; font-weight: =
400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; l=
ine-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">=F0=9F=93=96&nb=
sp;Our watchdog in the wild, <a href=3D"[link removed]
racking/click-link/fjx1k5yNlcNL1ZnpcpXdQNxm0ETqZq9_GLbt3cSU-ik=3D/EHRJ8d0Sd=
zsFkvybxRoMa9J-MTfe1fs4kj_PY7rvK2o=3D" style=3D"color: #0074d9; text-decora=
tion: none; font-weight: inherit; padding: 0; text-align: left; line-height=
: 1.5;">Arielle</a>, was cited in the book <a href=3D"[link removed]
s.com/emails/tracking/click-link/fjx1k5yNlcNL1ZnpcpXdQNxm0ETqZq9_GLbt3cSU-i=
k=3D/EHRJ8d0SdzsFkvybxRoMaz5WIKR46yPddEtOl7kf3Ng=3D" style=3D"color: #0074d=
9; text-decoration: none; font-weight: inherit; padding: 0; text-align: lef=
t; line-height: 1.5;">From GDPR confusion to privacy first marketing,</a> a=
uthored by <a href=3D"[link removed]
/fjx1k5yNlcNL1ZnpcpXdQNxm0ETqZq9_GLbt3cSU-ik=3D/EHRJ8d0SdzsFkvybxRoMawGyFup=
AkH_X33qkI2lllm0=3D" style=3D"color: #0074d9; text-decoration: none; font-w=
eight: inherit; padding: 0; text-align: left; line-height: 1.5;">Vibeke Spe=
cht</a>. A book that deep dives into marketing, privacy regulations, and br=
eaks down the rigged marketplace. With a brief insight on Arielle=E2=80=99s=
decision to leave her role at UM as the Chief Privacy &amp; Responsibility=
Officer, and the <a href=3D"[link removed]
ck-link/fjx1k5yNlcNL1ZnpcpXdQNxm0ETqZq9_GLbt3cSU-ik=3D/EHRJ8d0SdzsFkvybxRoM=
a4ROHA_qZIYEIE6LHV58m4U=3D" style=3D"color: #0074d9; text-decoration: none;=
font-weight: inherit; padding: 0; text-align: left; line-height: 1.5;">op-=
ed</a> read 'round the world, Arielle shared the challenges that both agenc=
ies and advertisers face in the digital advertising ecosystem. This laid th=
e foundation for Arielle=E2=80=99s drive to uncover the big black box that =
is the digital ad ecosystem and create a fairer space for all. After you re=
ad it =E2=80=94 let us know your thoughts!</p> <p style=3D"color: #3c4144; =
font-family: Open Sans,sans-serif; font-weight: 400; padding: 0; margin: 0;=
Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bot=
tom: 10px; Margin-bottom: 10px;">=F0=9F=8E=A4&nbsp;<a href=3D"[link removed]
eonemails.com/emails/tracking/click-link/fjx1k5yNlcNL1ZnpcpXdQNxm0ETqZq9_GL=
bt3cSU-ik=3D/EHRJ8d0SdzsFkvybxRoMa7LJG-S_a5sSgS_Y0kmQo2w=3D" style=3D"color=
: #0074d9; text-decoration: none; font-weight: inherit; padding: 0; text-al=
ign: left; line-height: 1.5;">Claire</a> was on stage at the <a href=3D"htt=
ps://api.neonemails.com/emails/tracking/click-link/fjx1k5yNlcNL1ZnpcpXdQNxm=
0ETqZq9_GLbt3cSU-ik=3D/EHRJ8d0SdzsFkvybxRoMa-IDv8cAE5o2zo5kMwX7iOE=3D" styl=
e=3D"color: #0074d9; text-decoration: none; font-weight: inherit; padding: =
0; text-align: left; line-height: 1.5;">EU #Disinfo2025</a> conference last=
week. The journalism landscape has shifted, where advertising revenue is d=
riven by metrics around virality and engagement hacks. Claire explores two =
fundamental questions: What has caused the shift of our information ecosyst=
ems=E2=80=99 addiction to clickbait? And, what steps can we take to break t=
his cycle and bring back a sustainable model for trustworthy media? Alongsi=
de <a href=3D"[link removed]
NlcNL1ZnpcpXdQNxm0ETqZq9_GLbt3cSU-ik=3D/EHRJ8d0SdzsFkvybxRoMa00vktaOskA4rGj=
Qak1c7Vs=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: i=
nherit; padding: 0; text-align: left; line-height: 1.5;">Einar H=C3=A5lien =
of Schibsted</a>, Claire shared the actions Check My Ads is taking to make =
the digital advertising industry fair, accountable and transparent.</p> <p =
style=3D"color: #3c4144; font-family: Open Sans,sans-serif; font-weight: 40=
0; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; lin=
e-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"><!-- notionvc: bc=
dff09a-b033-4d39-a3a2-aac90f205446 --></p> <p style=3D"color: #3c4144; font=
-family: Open Sans,sans-serif; font-weight: 400; padding: 0; margin: 0; Mar=
gin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom:=
10px; Margin-bottom: 10px;"><!-- notionvc: a6237362-e9f1-4fcc-9d31-5414cd8=
0338b --></p> <p style=3D"color: #3c4144; font-family: Open Sans,sans-serif=
; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; fon=
t-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">=
<!-- notionvc: 050af9e9-73e8-4b27-8796-d7964f4b843b --></p>=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->=20
<div class=3D"custom-insert-img align-center break-text-aro=
und-image" style=3D"margin: 12px auto important; float: none; max-width: 55=
0px; text-align: center; margin-bottom: 12px; margin-top: 12px; Margin: 12p=
x auto;">
<img class=3D"align-center break-text-around-image" src=3D=
"[link removed]
8%20(1).jpg" alt width=3D"600" align=3D"center" data-wrap-text-margin=3D"25=
" data-wrap-text=3D"Break text around image" style=3D"outline: none; text-d=
ecoration: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: b=
oth; display: block; margin: 0 auto; float: none; text-align: center; width=
: 100%; height: auto; Margin: 12px auto;">
</div> <!--[if mso]></center><![end-if]-->
</figure>=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]--><!--[if mso]></center><![=
end-if]-->
</figure> <p style=3D"color: #3c4144; font-family: Open Sans=
,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align=
: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bott=
om: 10px;"><!-- notionvc: 186a8082-44ea-4ab9-b72c-8144bda7aa2d --></p> <p s=
tyle=3D"color: #3c4144; font-family: Open Sans,sans-serif; font-weight: 400=
; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line=
-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"><span class=3D"EOP=
SCXW226776808 BCX0" data-ccp-props=3D"{&quot;134233117&quot;:false,&quot;1=
34233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}">=
<!-- notionvc: d6009fdd-b7ba-4257-b731-65c3e91db72d --></span></p>=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]--><!--[if mso]></center><![=
end-if]-->
</figure>=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]--><!--[if mso]></center><![=
end-if]-->
</figure> <p style=3D"color: #3c4144; font-family: Open Sans=
,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align=
: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bott=
om: 10px;"><!-- notionvc: d019eb5d-112a-4206-bd9f-83aa8f7129dd --></p> <p s=
tyle=3D"color: #3c4144; font-family: Open Sans,sans-serif; font-weight: 400=
; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line=
-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"><!-- notionvc: 1bf=
bd8db-e5b6-4846-a054-bc9d46b16ea7 --></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 1px; bord=
er-top-style: solid; border-top-color: #013B5C; margin-top: 18px; margin-bo=
ttom: 18px;" data-color=3D"#013B5C" data-thicknessnum=3D"1" data-dividersty=
le=3D"solid" data-topnum=3D"18" data-bottomnum=3D"18" data-height=3D"1" dat=
a-lineheight=3D"1">
&nbsp;
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 9px; padding-bottom: 9px;"><h2 clas=
s=3D"md-end-block md-p md-focus" style=3D"padding: 0; Margin: 0; word-wrap:=
normal; margin-bottom: 10px; Margin-bottom: 10px; box-sizing: border-box; =
--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --=
tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-sca=
le-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring=
-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 1=
30 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0=
000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; line-height: i=
nherit; margin: 0.8em 0px; white-space: pre-wrap; position: relative; caret=
-color: rgb(51, 51, 51); color: rgb(51, 51, 51); font-family: Georgia, seri=
f; font-size: 16px; font-style: normal; font-variant-caps: normal; font-wei=
ght: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text=
-transform: none; word-spacing: 0px; -webkit-text-stroke-width: 0px; backgr=
ound-color: rgb(255, 255, 255); text-decoration: none;"><span class=3D"md-p=
lain md-expand" style=3D"box-sizing: border-box; --tw-border-spacing-x: 0; =
--tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-ro=
tate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; =
--tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-r=
ing-offset-color: #fff; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-o=
ffset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #000=
0; --tw-shadow-colored: 0 0 #0000; color: rgb(1, 59, 92);"><span class=3D"n=
otion-enable-hover" style=3D"font-size: 16pt;" data-token-index=3D"0">We're=
Launching More Tailored Content For Our Community! </span></span></h2> <p =
style=3D"color: #3c4144; font-family: Open Sans,sans-serif; font-weight: 40=
0; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; lin=
e-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">We are launching =
more tailored content, and we want to make sure you=E2=80=99re getting the =
most relevant, up-to-date info for you.</p> <p style=3D"color: #3c4144; fon=
t-family: Open Sans,sans-serif; font-weight: 400; padding: 0; margin: 0; Ma=
rgin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom=
: 10px; Margin-bottom: 10px;">=F0=9F=91=89 Set your newsletter preferences =
<a title=3D"here" href=3D"[link removed]
link/fjx1k5yNlcNL1ZnpcpXdQNxm0ETqZq9_GLbt3cSU-ik=3D/EHRJ8d0SdzsFkvybxRoMa5O=
lXhMvlQfi70Mog0Y8f84=3D" target=3D"_blank" rel=3D"noopener" style=3D"color:=
#0074d9; text-decoration: none; font-weight: inherit; padding: 0; text-ali=
gn: left; line-height: 1.5;">here</a>.</p> <p style=3D"color: #3c4144; font=
-family: Open Sans,sans-serif; font-weight: 400; padding: 0; margin: 0; Mar=
gin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom:=
10px; Margin-bottom: 10px;"><!-- notionvc: ed92bca2-6fed-419a-8388-efea022=
646d4 --></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 1px; bord=
er-top-style: solid; border-top-color: #013B5C; margin-top: 18px; margin-bo=
ttom: 18px;" data-color=3D"#013B5C" data-thicknessnum=3D"1" data-dividersty=
le=3D"solid" data-topnum=3D"18" data-bottomnum=3D"18" data-height=3D"1" dat=
a-lineheight=3D"1">
&nbsp;
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 9px; padding-bottom: 9px;"><p class=
=3D"align-center" style=3D"font-weight: 400; Margin: 0; margin-bottom: 10px=
; Margin-bottom: 10px; background: #ffffff; padding: 10px 10px 20px; font-f=
amily: Georgia, serif; font-size: 22pt; line-height: 24pt; color: #fe483a; =
max-width: 480px; text-align: center; margin: auto;">Fund the work</p>=20
<table class=3D"button expanded email-button mceNonEditable"=
style=3D"border-spacing: 0; border-collapse: collapse; padding: 0; vertica=
l-align: top; text-align: left; Margin: 0; width: 100%; max-width: 480px; m=
argin: 0px auto;">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-break: normal; overflow-wrap: break-wor=
d; vertical-align: top; color: #3c4144; font-family: Open Sans,sans-serif; =
font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-=
size: 12pt; line-height: 1.5; border-collapse: collapse;">=20
<table class=3D"mceNonEditable" style=3D"border-spacing:=
0; border-collapse: collapse; padding: 0; vertical-align: top; text-align:=
left; max-width: 100%; width: 100%;">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-ali=
gn: left;">=20
<td style=3D"word-break: normal; overflow-wrap: break=
-word; vertical-align: top; font-family: Open Sans,sans-serif; padding: 0; =
margin: 0; Margin: 0; background-color: #fe483a; color: #ffffff; border-col=
lapse: collapse; font-size: 18px; font-weight: 400; line-height: 28px; text=
-align: center; border: 0 solid #fe483a;">
<center style=3D"width: 100%; min-width: 100%;">
<a class=3D"titan__email-button mceEditable" style=
=3D"box-sizing: border-box; font-family: Open Sans,sans-serif; text-decorat=
ion: none; display: inline-block; width: 100%; padding-left: 0; padding-rig=
ht: 0; border-radius: 0; color: #ffffff; line-height: 28px; text-align: cen=
ter; border: 0 solid #fe483a; font-weight: bold; padding: 20px 0px 20px; fo=
nt-size: 16pt;" title=3D"DONATE" draggable=3D"false" href=3D"[link removed]
onemails.com/emails/tracking/click-link/fjx1k5yNlcNL1ZnpcpXdQNxm0ETqZq9_GLb=
t3cSU-ik=3D/EHRJ8d0SdzsFkvybxRoMa1FQ5nnTBCAFPREZXdEbRh0=3D" target=3D"_blan=
k" rel=3D"noopener" data-bgcolor=3D"#fe483a" data-bordercolor=3D"#282968" d=
ata-textcolor=3D"#FFFFFF" data-url=3D"[link removed]" da=
ta-text=3D"DONATE" data-borderradius=3D"0">DONATE</a>
</center></td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
</table> <p style=3D"color: #3c4144; font-family: Open Sans,=
sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align:=
left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-botto=
m: 10px;">&nbsp;</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 1px; bord=
er-top-style: solid; border-top-color: #013B5C; margin-top: 18px; margin-bo=
ttom: 18px;" data-color=3D"#013B5C" data-thicknessnum=3D"1" data-dividersty=
le=3D"solid" data-topnum=3D"18" data-bottomnum=3D"18" data-height=3D"1" dat=
a-lineheight=3D"1">
&nbsp;
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #FFFFFF;">=20
<th class=3D"columns large-6 small-12 first " style=3D"vertic=
al-align: top; color: #3c4144; font-family: Open Sans,sans-serif; font-weig=
ht: 400; padding: 0; text-align: left; font-size: 12pt; line-height: 1.5; m=
argin: 0 auto; Margin: 0 auto; word-break: break-word; overflow-wrap: break=
-word; width: 274px; padding-left: 24px; padding-right: 8px; border-collaps=
e: collapse; padding-top: 9px; padding-bottom: 9px;"><p style=3D"color: #3c=
4144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0; marg=
in: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; marg=
in-bottom: 10px; Margin-bottom: 10px;"><span style=3D"font-family: arial, h=
elvetica, sans-serif; color: rgb(1, 59, 92); font-size: 10pt; line-height: =
14pt !important;">Check My Ads Institute is a non-profit 501(c)3 organizati=
on. <br>=E2=80=A8Tax ID/EIN: 87-1895699</span></p></th>=20
<th class=3D"columns large-6 small-12 last default" style=3D"=
vertical-align: top; color: #3c4144; font-family: Open Sans,sans-serif; fon=
t-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-height: =
1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflow-wrap:=
break-word; width: 274px; padding-right: 24px; padding-left: 8px; border-c=
ollapse: collapse; padding-top: 9px; padding-bottom: 9px;"><p style=3D"colo=
r: #3c4144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0=
; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5=
; margin-bottom: 10px; Margin-bottom: 10px;"><span style=3D"font-family: ar=
ial, helvetica, sans-serif; color: rgb(1, 59, 92); font-size: 10pt; line-he=
ight: 14pt !important;">Have any questions or comments? =E2=80=A8Reach out =
to us at [email protected]</span></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row end-row-footer" style=3D"border-spacing: 0; =
border-collapse: collapse; vertical-align: top; text-align: left; padding: =
0; position: relative; width: 100%; display: table; margin: 0; Margin: 0; b=
ackground-color: #FFFFFF; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns large-6 small-12 first right" style=3D"v=
ertical-align: top; color: #3c4144; font-family: Open Sans,sans-serif; font=
-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-height: 1=
.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflow-wrap: =
break-word; width: 274px; padding-left: 24px; padding-right: 8px; border-co=
llapse: collapse; padding-top: 9px; padding-bottom: 24px;">
<table class=3D"editor-table align-left" style=3D"border-spa=
cing: 0; border-collapse: collapse; padding: 0; vertical-align: top; max-wi=
dth: 100%; margin-left: 0; margin-right: auto; width: 100%; border: 0px rgb=
(255, 255, 255); text-align: left;" border=3D"1">
<colgroup>
<col style=3D"width: 16.791%;">
<col style=3D"width: 16.791%;">
<col style=3D"width: 16.791%;">
<col style=3D"width: 16.791%;">
<col style=3D"width: 16.791%;">
<col style=3D"width: 16.791%;">
</colgroup>=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-break: normal; overflow-wrap: break-wor=
d; vertical-align: top; color: #3c4144; font-family: Open Sans,sans-serif; =
font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-=
size: 12pt; line-height: 1.5; border-width: 0px; border-color: rgb(255, 255=
, 255); border-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">=20
<div class=3D"custom-insert-img align-left break-text-a=
round-image" style=3D"float: none; max-width: 35px; text-align: left; margi=
n-bottom: 12px; margin-top: 12px; margin: 12px auto 12px 0;">
<a href=3D"[link removed]
click-link/fjx1k5yNlcNL1ZnpcpXdQNxm0ETqZq9_GLbt3cSU-ik=3D/EHRJ8d0SdzsFkvybx=
RoMayGW83sGZEodL-26X-psR2I=3D" target=3D"_blank" rel=3D"noopener" data-link=
type=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weigh=
t: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;=
"><img class=3D"align-left break-text-around-image" src=3D"[link removed]
ds.app.neoncrm.com/neon/resource/checkmyads/images/navy-bluesky.png" alt=3D=
"navy-bluesky.png" width=3D"35" align=3D"left" data-wrap-text-margin=3D"25"=
data-wrap-text=3D"Break text around image" style=3D"outline: none; text-de=
coration: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: bo=
th; border: none; text-align: left; float: none; display: unset; height: au=
to; margin: 12px auto 12px 0;"></a>
</div>=20
</figure> <p style=3D"color: #3c4144; font-family: Open =
Sans,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-a=
lign: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-=
bottom: 10px;">&nbsp;</p> </td>=20
<td style=3D"word-break: normal; overflow-wrap: break-wor=
d; vertical-align: top; color: #3c4144; font-family: Open Sans,sans-serif; =
font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-=
size: 12pt; line-height: 1.5; border-width: 0px; border-color: rgb(255, 255=
, 255); border-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">=20
<div class=3D"custom-insert-img align-left break-text-a=
round-image" style=3D"float: none; max-width: 30px; text-align: left; margi=
n-bottom: 12px; margin-top: 12px; margin: 12px auto 12px 0;">
<a href=3D"[link removed]
click-link/fjx1k5yNlcNL1ZnpcpXdQNxm0ETqZq9_GLbt3cSU-ik=3D/EHRJ8d0SdzsFkvybx=
RoMa2JmMQYVClFr2ecTUZP9Y44=3D" target=3D"_blank" rel=3D"noopener" data-link=
type=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weigh=
t: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;=
"><img class=3D"align-left break-text-around-image" src=3D"[link removed]
ds.app.neoncrm.com/neon/resource/checkmyads/images/navy-instagram.png" alt=
=3D"navy-instagram.png" width=3D"30" align=3D"left" data-wrap-text-margin=
=3D"25" data-wrap-text=3D"Break text around image" style=3D"outline: none; =
text-decoration: none; -ms-interpolation-mode: bicubic; max-width: 100%; cl=
ear: both; border: none; text-align: left; float: none; display: unset; hei=
ght: auto; margin: 12px auto 12px 0;"></a>
</div>=20
</figure> <p style=3D"color: #3c4144; font-family: Open =
Sans,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-a=
lign: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-=
bottom: 10px;">&nbsp;</p> </td>=20
<td style=3D"word-break: normal; overflow-wrap: break-wor=
d; vertical-align: top; color: #3c4144; font-family: Open Sans,sans-serif; =
font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-=
size: 12pt; line-height: 1.5; border-width: 0px; border-color: rgb(255, 255=
, 255); border-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">=20
<div class=3D"custom-insert-img align-left break-text-a=
round-image" style=3D"float: none; max-width: 30px; text-align: left; margi=
n-bottom: 12px; margin-top: 12px; margin: 12px auto 12px 0;">
<a href=3D"[link removed]
click-link/fjx1k5yNlcNL1ZnpcpXdQNxm0ETqZq9_GLbt3cSU-ik=3D/EHRJ8d0SdzsFkvybx=
RoMay3sy1acLl3-mHs1XFkdtu4=3D" target=3D"_blank" rel=3D"noopener" data-link=
type=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weigh=
t: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;=
"><img class=3D"align-left break-text-around-image" src=3D"[link removed]
ds.app.neoncrm.com/neon/resource/checkmyads/images/navy-linkedin.png" alt=
=3D"navy-linkedin.png" width=3D"30" align=3D"left" data-wrap-text-margin=3D=
"25" data-wrap-text=3D"Break text around image" style=3D"outline: none; tex=
t-decoration: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear=
: both; border: none; text-align: left; float: none; display: unset; height=
: auto; margin: 12px auto 12px 0;"></a>
</div>=20
</figure> <p style=3D"color: #3c4144; font-family: Open =
Sans,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-a=
lign: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-=
bottom: 10px;">&nbsp;</p> </td>=20
<td style=3D"word-break: normal; overflow-wrap: break-wor=
d; vertical-align: top; color: #3c4144; font-family: Open Sans,sans-serif; =
font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-=
size: 12pt; line-height: 1.5; border-width: 0px; border-color: rgb(255, 255=
, 255); border-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">=20
<div class=3D"custom-insert-img align-left break-text-a=
round-image" style=3D"float: none; max-width: 30px; text-align: left; margi=
n-bottom: 12px; margin-top: 12px; margin: 12px auto 12px 0;">
<a href=3D"[link removed]
click-link/fjx1k5yNlcNL1ZnpcpXdQNxm0ETqZq9_GLbt3cSU-ik=3D/EHRJ8d0SdzsFkvybx=
RoMa2EBW40Bl8B92EZEOLjx5jI=3D" target=3D"_blank" rel=3D"noopener" data-link=
type=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weigh=
t: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;=
"><img class=3D"align-left break-text-around-image" src=3D"[link removed]
ds.app.neoncrm.com/neon/resource/checkmyads/images/navy-tiktok.png" alt=3D"=
navy-tiktok.png" width=3D"30" align=3D"left" data-wrap-text-margin=3D"25" d=
ata-wrap-text=3D"Break text around image" style=3D"outline: none; text-deco=
ration: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both=
; border: none; text-align: left; float: none; display: unset; height: auto=
; margin: 12px auto 12px 0;"></a>
</div>=20
</figure> <p style=3D"color: #3c4144; font-family: Open =
Sans,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-a=
lign: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-=
bottom: 10px;">&nbsp;</p> </td>=20
<td style=3D"word-break: normal; overflow-wrap: break-wor=
d; vertical-align: top; color: #3c4144; font-family: Open Sans,sans-serif; =
font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-=
size: 12pt; line-height: 1.5; border-width: 0px; border-color: rgb(255, 255=
, 255); border-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">=20
<div class=3D"custom-insert-img align-left break-text-a=
round-image" style=3D"float: none; max-width: 30px; text-align: left; margi=
n-bottom: 12px; margin-top: 12px; margin: 12px auto 12px 0;">
<a href=3D"[link removed]
click-link/fjx1k5yNlcNL1ZnpcpXdQNxm0ETqZq9_GLbt3cSU-ik=3D/EHRJ8d0SdzsFkvybx=
RoMa_ZFgPSHmuTt2uc4yIU5ve4=3D" target=3D"_blank" rel=3D"noopener" data-link=
type=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weigh=
t: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;=
"><img class=3D"align-left break-text-around-image" src=3D"[link removed]
ds.app.neoncrm.com/neon/resource/checkmyads/images/navy-threads.png" alt=3D=
"navy-threads.png" width=3D"30" align=3D"left" data-wrap-text-margin=3D"25"=
data-wrap-text=3D"Break text around image" style=3D"outline: none; text-de=
coration: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: bo=
th; border: none; text-align: left; float: none; display: unset; height: au=
to; margin: 12px auto 12px 0;"></a>
</div>=20
</figure> <p style=3D"color: #3c4144; font-family: Open =
Sans,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-a=
lign: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-=
bottom: 10px;">&nbsp;</p> </td>=20
<td style=3D"word-break: normal; overflow-wrap: break-wor=
d; vertical-align: top; color: #3c4144; font-family: Open Sans,sans-serif; =
font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-=
size: 12pt; line-height: 1.5; border-width: 0px; border-color: rgb(255, 255=
, 255); border-collapse: collapse;">&nbsp;</td>=20
</tr>=20
</tbody>=20
</table></th>=20
<th class=3D"columns large-6 small-12 last default" style=3D"=
vertical-align: top; color: #3c4144; font-family: Open Sans,sans-serif; fon=
t-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-height: =
1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflow-wrap:=
break-word; width: 274px; padding-right: 24px; padding-left: 8px; border-c=
ollapse: collapse; padding-top: 9px; padding-bottom: 24px;"></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row" style=3D"border-spacing: 0; border-collapse=
: collapse; vertical-align: top; text-align: left; padding: 0; position: re=
lative; width: 100%; display: table; margin: 0; Margin: 0; font-family: Ope=
n Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last" style=3D"v=
ertical-align: top; color: #3c4144; font-family: Open Sans,sans-serif; font=
-weight: 400; text-align: left; font-size: 12pt; line-height: 1.5; margin: =
0 auto; Margin: 0 auto; padding-top: 24px; padding-bottom: 24px; word-break=
: break-word; overflow-wrap: break-word; width: 564px; padding-left: 24px; =
padding-right: 24px; border-collapse: collapse; padding: 0;">=20
<center style=3D"width: 100%; min-width: 532px;">=20
</center> </th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row" style=3D"border-spacing: 0; border-collapse=
: collapse; vertical-align: top; text-align: left; padding: 0; position: re=
lative; width: 100%; display: table; margin: 0; Margin: 0; font-family: Ope=
n Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last" style=3D"v=
ertical-align: top; color: #3c4144; font-family: Open Sans,sans-serif; font=
-weight: 400; padding: 0; text-align: left; margin: 0 auto; Margin: 0 auto;=
padding-bottom: 24px; word-break: break-word; overflow-wrap: break-word; w=
idth: 564px; padding-left: 24px; padding-right: 24px; font-size: 14px; line=
-height: 2em; border-collapse: collapse; padding-top: 10px;">=20
<center style=3D"width: 100%; min-width: 532px;">
<span style=3D"color:#3c4144;">This email was sent to bigja=
[email protected].</span> <a style=3D"font-weight: inherit; padding: 0; t=
ext-align: left; line-height: 1.5; color: #0074d9; text-decoration: none;" =
href=3D"[link removed]
ZnpcpXdQNxm0ETqZq9_GLbt3cSU-ik=3D/EHRJ8d0SdzsFkvybxRoMa__6q9xkImMe5ib1KFnSM=
M4=3D" target=3D"_blank" title=3D"Unsubscribe from email list">Click here t=
o unsubscribe.</a>
</center> </th>=20
</tr>=20
</tbody>
</table> </td>=20
</tr>=20
</tbody>
</table>=20
</center> </td>=20
</tr>=20
</tbody>
</table> =20
<img src=3D"[link removed]
orgId=3Dcheckmyads&amp;emailId&#61;0a4923b3640610f7d2b231faec79e3920m351568=
30a4&amp;targetUrl=3Dhttps://checkmyads.app.neoncrm.com/np/images/s.gif" wi=
dth=3D"1" height=3D"1" border=3D"0">
</body>
</html><img width=3D'1' height=3D'1' border=3D'0' src=3D'[link removed]
ails.com/emails/tracking/open-link/fjx1k5yNlcNL1ZnpcpXdQNxm0ETqZq9_GLbt3cSU=
-ik=3D'/>
------=_Part_21883351_2105971405.1761753843144--

------=_Part_21883346_337036926.1761753843093--

If you're having trouble viewing this email, you can see it online, [link removed].
Hi friends,


Rules for thee, not for me: Our take on the MRC Digital Auction Transparency Standards proposal

Through our work on the Google adtech antitrust trial, we've talked a lot about the stranglehold that Google has on the digital ad industry. But, Google doesn't just control the tools that are used to buy and sell ads. Google, along with other big players, exert significant influence over the self-regulatory bodies that are supposed to set standards for the industry. That's why on Monday, October 20, we submitted formal comments on the Media Rating Council’s (MRC) proposed Digital Advertising Auction Transparency Standards. While MRC says these standards are supposed to make digital advertising auctions more transparent to advertisers and publishers, as written, they risk legitimizing opacity and cementing a double-standard that favors big tech.

Our public submission highlights that the proposed new standard would allow "MRC members to craft, vote on, and potentially be accredited under the same framework.” It’s like having restaurant owners set the rules for their own health inspections, and decide whether to give themselves an “A.”

In our comment, we outline enhancements, concerns, and our callouts to the MRC to not only strengthen the standards, but also to address these conflicts of interest in its model. “When those being accredited are writing the rules, independence is a fiction,” said Iesha White, our Director of Intelligence.
We have questions! They'll have answers

Our push for Know-Your-Customer (KYC) rules for adtech is gaining a ton of momentum! We are proud to have supported Member of European Parliament, Andreas Schwab, in drafting questions to the European Commission, titled “Strengthening transparency and accountability in the digital advertising sector through registration and oversight of adtech intermediaries.” In his question, he asks the Commission whether existing laws like the Digital Markets Act have been effective in advancing adtech transparency and accountability, and whether current frameworks can be adapted to introduce Know-Your-Customer requirements and disclosure of beneficial ownership, mirroring requirements in the financial services and telecommunication sectors. We are eager to hear from the EC and have more insight into how governments can use or enhance existing tools to hold adtech accountable.
The sunny state put up a fight for privacy and won!

This month, California passed numerous tech-focused bills. We are celebrating the passage of three in particular – A.B. 656, A.B. 556, and SB 361. These are big wins for users' right to privacy, and align with our advocacy for policies that promote data minimization, universal opt-out mechanisms, and stronger protections for sensitive data.

Our work in coalition with Consumer Reports in support of A.B. 566 matters because people deserve clarity and ease to opt out of their data being used.

Here’s a quick breakdown of what each bill does:

A.B. 566 — Opt-Out Act: This will make it significantly easier for Californians to exercise control over their personal data.

Requires browsers to include an easy-to-locate and use setting that would send an opt-out preference signal. This makes opting out practical, rather than forcing users to express this preference to each and every one of the potential hundreds or even thousands of businesses they interact with — including lesser-known adtech companies and data brokers that work behind the scenes

A.B. 656 — account deletion made simple (and permanent), without all the fluff

How many hoops are too many hoops to jump through when trying to cancel your social media account? We say more than one! A.B. 566 prevents companies from using any deceptive tactics (what we in the biz call "dark patterns") to make this action difficult!

SB 361 — Data broker transparency: This expands the disclosures that data brokers need to make about the types of data that they collect and who they sell or share it with. For example, they will need to disclose whether they collect Mobile advertising IDs, and whether they have shared or sold data with law enforcement or foreign actors.

The adtech business model has been built on a foundation of pervasive tracking and data extraction. This is why these wins are California are so crucial – they are a landmark step for consumers to have control of their own data, and for businesses to have a fair shot at advertising by reaching real people, and not relying on the false promise of low-quality data signals.

Do you want to see privacy protections like these in your state? Call your state congressional representative and request that they consider introducing a bill like A.B. 566 in your state congress.



Love,

The Check My Ads Team










Check My Ads in the Wild 🐾

🔥 Meta is in the hot seat for harvesting personal user data — this time, using your voice and text inputs to its Meta AI chat. This could risk making Meta even more closed-off, and making it even harder for the public to understand what data Meta collects about them. While other AI companies like Perplexity and OpenAI are beginning to integrate advertising into their AI products, there is one major distinction: Meta's targeted reach extends beyond its own properties. Director of Intelligence, Iesha White, told The Register, "But this is different – Meta’s core business is monetizing ad space across its owned and operated sites and apps, in addition to ad placements on external publisher partnerships via its Facebook Audience Network product," said White. "By harvesting data from its AI chats across WhatsApp, Instagram, and Facebook, Meta gains yet another closed-loop data source, meaning Meta could reduce transparency of the targeting inputs across its advertising products, in the name of privacy. "It also provides an opportunity for Meta to further shape and obfuscate its attribution models using its own source of truth, with brands unable to independently audit a campaign’s true effectiveness."

📖 Our watchdog in the wild, Arielle, was cited in the book From GDPR confusion to privacy first marketing, authored by Vibeke Specht. A book that deep dives into marketing, privacy regulations, and breaks down the rigged marketplace. With a brief insight on Arielle’s decision to leave her role at UM as the Chief Privacy & Responsibility Officer, and the op-ed read 'round the world, Arielle shared the challenges that both agencies and advertisers face in the digital advertising ecosystem. This laid the foundation for Arielle’s drive to uncover the big black box that is the digital ad ecosystem and create a fairer space for all. After you read it — let us know your thoughts!

🎤 Claire was on stage at the EU #Disinfo2025 conference last week. The journalism landscape has shifted, where advertising revenue is driven by metrics around virality and engagement hacks. Claire explores two fundamental questions: What has caused the shift of our information ecosystems’ addiction to clickbait? And, what steps can we take to break this cycle and bring back a sustainable model for trustworthy media? Alongside Einar Hålien of Schibsted, Claire shared the actions Check My Ads is taking to make the digital advertising industry fair, accountable and transparent.




























We're Launching More Tailored Content For Our Community!

We are launching more tailored content, and we want to make sure you’re getting the most relevant, up-to-date info for you.

👉 Set your newsletter preferences here.









Fund the work

DONATE









Check My Ads Institute is a non-profit 501(c)3 organization.

Tax ID/EIN: 87-1895699

Have any questions or comments? 
Reach out to us at [email protected]

This email was sent to [email protected]. Click here to [link removed].