NAW SmartBrief
October 28, 2025
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TODAY'S HEADLINES
TOP STORIES
* US business activity rises in October, but sentiment drops
* US companies see spending split amid inflation, tariffs
* Economic pain of US shutdown would likely be temporary
* Roger Farmer named CEO of Merit Distribution
* National Safety Apparel expands capabilities with purchase of Gemtor
OPERATIONS AND TECHNOLOGY
* Leveraging FTAs to maximize duty savings and resilience
* Technology accelerates advance of industrial ergonomics
SALES AND MARKETING
* LinkedIn's "Buyability" model focuses on emotional B2B
* B2B marketers prioritize content relevance, strategy
THE BUSINESS LEADER
* Companies struggle to manage tariffs, higher costs
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Follow the link below to read quick summaries of these stories and others.
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