Thanks to an incredible surge of grassroots donations, we've been able to launch three new ads
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Friends,

At the end of June, Patrick, our Paid Media Director, sent you an inside look at what we were planning for our first television ads of the general election.

Since then, thanks to an incredible surge of grassroots donations, we've been able to launch three new ads in Pennsylvania and other battleground states across the country.

But look, running ads everywhere we need to get Joe's message out is going to take a lot of resources. And since 97% of our campaign's contributions come from grassroots supporters, we're still counting on more supporters like you chipping in to keep our ads on the air in Pennsylvania.

So, we're asking: will you chip in $5 or whatever you can afford to help us reach as many voters as possible in Pennsylvania and battleground states across the country?

If you've saved payment information with ActBlue Express, your donation will go through immediately:
$5 ➞
$25 ➞
$50 ➞
$100 ➞
$250 ➞
Other ➞

Thanks for being a part of this,

Joe Biden HQ

---------- Forwarded message ----------
From: Patrick Bonsignore, JoeBiden.com
Date: Sun, June 28, 2020
Subject: This email is an inside look at what's happening in the race for the presidency.
To: [email protected]

Friends, it's Patrick, Joe Biden's Paid Media Director.

In this email, I'm going to break down some of the latest developments in the race and give you an inside look at what's happening on the airwaves in battleground states across the country.

But first, I would be remiss if I didn't ask for $5 from you towards our first end-of-quarter fundraising goal of the general election. Meeting this goal is vitally important to allow us to keep our ads on the air, and cement and expand our lead in the states that will decide the outcome of the race. Can you pitch in now?

Chip in $5 ➞

In just the past couple of weeks, we launched our first few ads of the general election! Here's a breakdown of our strategy:

Messaging. Our ads, unlike Donald Trump’s ads, are positive. They reinforce that this campaign is not about one candidate, but rather about all of us. We directly tell voters that leadership means bringing people together and uniting the country, and that’s what Joe Biden is all about. 

Targeting. Our ads are currently running in Pennsylvania, Michigan, Wisconsin, North Carolina, Florida, and Arizona. These are critically important states in our path to 270 Electoral Votes, and we’re not taking a single vote for granted, which is why reaching as many voters in these states as possible is so important.

I know how critical it is that we keep our ads on the air at the strongest levels possible -- Trump and GOP Super PACs have been up with their own ads, oftentimes spreading downright lies about Vice President Biden's record.

So we need the funding to overcome their attacks, and boost our own positive, honest message to all the undecided voters we can. And it's going to take a lot of resources.

Look, grassroots supporters like you make up 97% of our campaign's contributions, and those hard-earned dollars go straight to boosting our ad spending, so I'm really hoping that I can count on you for your first contribution to the campaign today.

Meeting our first end-of-quarter deadline goal of the general election will ensure that our advertising program has the resources it needs to be successful. So, if you're in this fight 100% to elect Joe Biden and defeat Donald Trump, will you pitch in $5 right now?

If you've saved payment information with ActBlue Express, your donation will go through immediately:
$5 ➞
$25 ➞
$50 ➞
$100 ➞
$250 ➞
Other ➞

Thank you for everything you do to fund our work,

Patrick Bonsignore
Paid Media Director
Biden for President

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Friend, thank you so much for supporting Joe Biden’s Presidential campaign.

Change occurs because the conscience of a country begins to rise up and demand — demand change.

This isn’t the time to be complacent. If you are ready to fight for the soul of this nation, you can start by donating to elect Joe Biden by clicking the button below.

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We sincerely thank you for your help and support.
- The entire Joe Biden for President team
Paid for by Biden for President