A Wall Street giant just made it easier than ever to buy Bitcoin—without touching a single wallet or private key.

BlackRock has officially launched its iShares Bitcoin ETP (exchange-traded product) on the London Stock Exchange, a major step in making Bitcoin accessible to UK retail investors. This means everyday savers can now invest in Bitcoin through traditional brokerage accounts, just like they would with a stock or bond. No crypto exchanges, no wallets, no seed phrases—just exposure to Bitcoin’s price, backed by real assets held in cold storage.

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Poll Of The Day

Would you invest in a Bitcoin product like this through your brokerage account?

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Fun Fact Of The Day

ETPs are structured similarly to ETFs but can track more specialized assets. Europe’s first Bitcoin ETP launched in 2019—BlackRock’s entry now makes it mainstream.

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