There’s nothing ‘all natural’ about toxic, industrially farmed salmon.‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Dear Supporter,

Would you consider a smoked salmon product, made from salmon farmed salmon fed a
diet of chemicals and antibiotics, to be “natural” or “All Natural”?

Or is it more likely that the company peddling that product just hopes the word
“natural” will hook more buyers?

TAKE ACTION: Tell Ducktrap: Stop falsely claiming that your smoked Atlantic
salmon is “All Natural.”

TAKE ACTION
[[link removed]]Ducktrap River of Maine sells a number of smoked Atlantic salmon products,
including the popular Kendall Brook and Ducktrap Spruce Point brands.

Both labels are made with industrially farmed fish. Yet both claim, right on the
product packaging, to be “All Natural.”

Ducktrap is owned by Norway-based Mowi [[link removed]] , the world’s largest producer of Atlantic salmon products, a company that claims
[[link removed]] to be “leading the blue revolution,” and says it’s “very proud of producing
food that is healthy for people and good for local communities and the planet.”

But that characterization is at odds with scientists who describe
[[link removed]] the crowded fish farming methods used by companies like Mowi as “stressful
high-density conditions” that far exceed what salmon would experience in the
wild.

According to a recent consumer survey
[[link removed]] , when it comes to label claims, "natural" is the one consumers find the most
important. In fact, more than 40 percent of consumers surveyed said “natural”
claims influence their grocery store purchases.

An article about the survey reported:

“The survey gave consumers a hypothetical situation, where two products had the
same Nutrition Facts panel, but other key differences. They were asked to choose
which one would be healthier. And close to half said a product with an ‘all
natural’ claim would be healthier than one without."

“Healthy” farmed salmon? We don’t think so.

Testing on farmed salmon has routinely revealed concerning levels of PCBs
[[link removed]] and dioxins
[[link removed]] .

Some farmed salmon have even been found to contain ethoxyquin
[[link removed]] , a chemical developed by Monsanto
[[link removed]] and used in the manufacture of tires.

It’s time for Ducktrap to come clean. Smoked salmon made with industrially
farmed salmon isn’t “natural,” “All Natural,” or “100% Natural.”

TAKE ACTION: Tell Ducktrap: Stop falsely claiming that your smoked Atlantic
salmon is “All Natural.”

TAKE ACTION
[[link removed]]Thanks!

Katherine, for the OCA Team

P.S. To help support this, and other campaigns, please consider making a donation to OCA
[[link removed]] . Nearly 80 percent of our support comes in the form of small donations from
individual donors. Thank you!


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