Plus: Consumers resilient but affluent households drive spending
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October 23, 2025
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Amazon reportedly plans major shift to robots by 2033
Amazon may be planning to automate a significant portion of its operations, potentially replacing over 600,000 US jobs by 2033, according to internal documents. Its robotics team, which previously forecast saving the company $12.6 billion by 2027, aims to automate 75% of its operations. Amazon spokesperson Kelly Nantel says the documents were incomplete and do not reflect the company's overall hiring strategy, emphasizing ongoing recruitment efforts, including 250,000 seasonal positions.
Full Story: The New York Times (10/21), San Francisco Chronicle (tiered subscription model) (10/22)
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Amazon debuts Blue Jay robot to streamline warehouse tasks
Amazon has introduced Blue Jay, a robotic system that combines picking, sorting and consolidating tasks into one station using suspended robotic arms with suction-cup grippers. The system, being tested in a South Carolina warehouse, can handle about 75% of stored items. The robot is part of Amazon's expanding lineup of automation solutions aimed at increasing efficiency and streamlining operations at fulfillment centers.
Full Story: The Wall Street Journal (10/23), CNBC (10/22)
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Consumers resilient but affluent households drive spending
Early third-quarter earnings reports from major companies highlight ongoing consumer resilience, though the strength appears to be primarily concentrated among affluent households. About 87% of S&P 500 companies have exceeded expectations, bolstered by strong spending from higher-income groups, while executives note lower-income consumers are feeling the strain of persistent inflation. This bifurcation is evident from autos to consumer goods, where companies are relying more on wealthier buyers to drive sales.
Full Story: Reuters (10/21)
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Wesco, Defigo partner to expand smart security distribution
Modern Distribution Management (tiered subscription model) (10/22)
 
 
Exotic Automation to acquire West Michigan Rubber & Supply
Modern Distribution Management (tiered subscription model) (10/21)
 
 
Floworks expands in Southwest with Slater Controls acquisition
Modern Distribution Management (tiered subscription model) (10/21)
 
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Operations and Technology
 
Wholesalers use vertical integration to expand influence
Vertical integration is reshaping the US health care sector as Cencora, Cardinal Health and McKesson have spent over $16 billion to acquire management service organizations that oversee physician practices in specialties such as oncology and gastroenterology. This strategy aims to protect distribution revenue, capture market share, facilitate practice expansion, influence market access and diversify revenue sources, according to Adam Fein, president of Drug Channels Institute.
Full Story: Drug Channels (10/21)
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Retailers weigh pros, cons of ChatGPT partnership
Retailers such as Walmart, Etsy and Shopify have partnered with OpenAI to allow customers to shop directly through ChatGPT, a move that has been met with enthusiasm from investors. However, this integration poses challenges for retailers, such as potential loss of customer loyalty, decreased ad revenue and reduced opportunities for add-on sales. Meanwhile, Amazon has blocked external AI chatbots from accessing its site, instead developing its own AI shopping features.
Full Story: The Wall Street Journal (10/21)
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Sales and Marketing
 
AI search shifts B2B focus from traffic to authority
AI-powered search engines like ChatGPT, Perplexity and Google AI Overviews are fundamentally changing B2B marketing, shifting the emphasis from driving website traffic to establishing credibility and authority, Brianna Miller writes. As conversational search grows, buyers receive synthesized answers directly in search results, often without visiting company websites. To adapt, marketers must optimize content for conversational queries, structured data and authoritative value, as AI increasingly rewards trusted sources rather than high-traffic pages, Miller writes.
Full Story: MarTech (10/20)
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The ongoing shutdown threatens jobs, economy
 
WASHINGTON, DC - OCTOBER 12: Closed signage is seen around the National Gallery of Art Sculpture Garden on the National Mall on October 12, 2025 in Washington, DC. Additional Smithsonian locations closed on Sunday due to a lapse in funding from the government shutdown. (Photo by Anna Moneymaker/Getty Images)
(Anna Moneymaker/Getty Images)
Four weeks into the government shutdown, with vital services cut off, the nation faces significant economic uncertainty, including potential layoffs and possible withholding of pay from furloughed workers. The ripple effect is hurting businesses that rely on federal contracts, causing additional job losses, and creating a cascade of challenges for communities and the wider economy.
Full Story: Politico (10/20), The New York Times (10/21)
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About NAW
 
The National Association of Wholesaler-Distributors (NAW) is one of America’s leading trade associations, representing the $8 trillion wholesale distribution industry. Our industry employs more than 6 million workers throughout the United States, accounting for approximately 1/3 of the U.S. GDP. 250,000 wholesale distribution companies operate across North America, including all 50 states. Learn more.
 
 
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