John,
Stop corporations from using your private data to squeeze you for every dollar!
Companies are using our own private information against us, mining every detail of our lives to see just how much they can charge us individually for the same items.
Delta is a case in point. They testified before Congress that they don’t use personal data for “surveillance pricing.” But to Wall Street, Delta proudly announced that its new AI systems will let it stop matching competitors’ fares and instead predict each passenger’s personal “pain point” -- the maximum price they can be pressured to pay.
This kind of “personalized pricing” isn’t about fair competition or better service. It’s about turning privacy into profit -- squeezing the most money possible out of each individual based on income, urgency, or even personal stress level. The result? People in the toughest situations pay the most. It’s a form of digital discrimination.
When corporations collect and weaponize our personal data -- from browsing history and travel habits to online purchases or facial recognition scans -- they’re not serving us better. They’re just figuring out the maximum they can charge us. The same flight or concert ticket can cost one person far more than another, just because an algorithm thinks they can’t or won’t walk away.
Send a message to Congress: Ban AI-driven predatory pricing. Stop companies from using private data to exploit consumers.
And it’s not just Delta. It’s any company that has access to your personal and is trying to sell you something. For instance, Uber uses “surge pricing” algorithms that adjust fares based on location, travel urgency, and even your phone’s battery level. Kroger has been testing “smart shelf” technology that changes grocery prices on the shelves in real time as we walk by.
Ticketmaster tracks your income, location, and spending behavior to inflate prices for the same seats; and Amazon has been accused of secretly showing higher prices to users most likely to buy.
If regulators don’t act soon, this kind of surveillance pricing will become the norm -- charging each of us the most we can bear for everything, picking our pockets while companies grow richer off our vulnerabilities.
Tell Congress: Protect consumers. Ban AI-driven predatory pricing and stop the use of personal data to manipulate what we pay.
Because fairness in a marketplace means one price for all -- not a hidden price for each of us.
- DFA AF Team
