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JOHN,
Quick field report: the first wave of posters, decals, and sidewalk stamps is up on the power corridor. Staffers, press, and administration walk-ons passed Stephen Miller’s face all afternoon with that classic Miller look that only a mother could love.
Tonight, we move to projections — high-lumen, high-contrast blasts onto facades near White House/EEOB side streets, DHS entries, and K Street. Projections let us dominate the line-of-sight: building faces, plaza walls, transit hubs. If they are out after dark, they will see it — from a car window or a corner office.
It’s intense… but it’s also kind of funny. We think there’s too much doom and gloom going on, but after the No Kings protests, it’s clear that people want and crave some levity in their lives as well.
Will you support us keeping these projections up by pitching in a few dollars this evening?
As of tomorrow morning, we will also be up on the air with our Fox News/Fox Business buys running in the D.C. market to reinforce the same message digitally while the city itself carries the print.
Here’s what we need by midnight to keep momentum: $50,000 for overnight replacement crews (peel/re-post), projection trucks and gear (permits, power, backups), restock print for morning crews, and our ongoing TV rotations into the morning commute.
Where your dollars go tonight:
- Projection crews + alternate sites to avoid shutdowns
- After-hours teams to reload high-foot-traffic zones
- Transport + staging for early morning placements
- Fox/Fox Business rotations running through the evening and early morning shows
Donate $25, $50, or more to fund tonight’s projection runs and tomorrow’s dawn patrol!
The goal isn’t just to get noticed; it’s to make denial impossible. You’re helping make that happen.
Steve Schmidt
Save America Movement
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