John,

The Amazon is being chainsawed so Coach and other luxury brands can sell handbags worth thousands of dollars.

A new investigation shows that Coach, Gucci, Balenciaga, and other luxury labels source leather from suppliers linked to illegally deforested land in Pará, where, ironically, world leaders are about to travel for a massive climate conference.

Luxury brands like these are built on their public image: if we come together, we can make them drop the dirty suppliers. A global movement can push these companies in the right direction:

Tell Coach, Gucci, and other luxury brands to stop profiting from Amazon destruction.

The numbers are staggering. Pará alone has lost 18.6 million hectares of forest - an area twice the size of Portugal - mostly to cattle pasture. Every hectare bulldozed pushes the Amazon closer to a point where it might start drying out from within, turning into open, fire-prone grassland.

Meanwhile, luxury sales stay sky-high: Coach’s revenue surpassed the $5 billion mark.

If we let fashion giants keep hiding behind glossy campaigns while their supply chains destroy the planet, we could lose another huge piece of the Amazon in the next decade, taking with it a huge store of carbon and accelerating global heating.

The planet is heating, the climate crisis is worsening, and we’re running out of time. Act now:

Tell Coach, Gucci, and other luxury brands to choose deforestation-free leather now.