Hi John,


Yesterday, you were introduced to Penny, who was found abandoned, sick and desperately in need of help. When I first met Penny, her immune system was severely compromised, and she was suffering from multiple skin infections. Luckily, we were able to treat her and help her skin heal, giving Penny a second chance at a healthy, happy life with her amazing family.
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But there are still so many more animals like Penny who need our help.


In my role at the ASPCA Adoption Center, support from people like you helps us give expert care, relief and love to animals who are suffering or in need. Every dollar raised to support The Penny Fund this week will help us save more vulnerable animals like her.

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Your donation today will help give more animals like Penny the happy endings they deserve. Please make a lifesaving gift in honor of Penny today.


On behalf of all the animals we serve, I thank you for your generosity.


Kind regards,

Dr. Felicia Magnaterra

Senior Director, Veterinary Services

ASPCA Adoption Center





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Dear John,

Last winter, an NYPD detective responded to a call and made a heartbreaking discovery: a 6-month-old puppy in a zipped bag.


Penny, as she would later be named, had a bad skin coat, appeared to be malnourished and desperately needed help. After being taken to an ASPCA partner clinic for initial care, she was transferred to our facilities the following day. Poor Penny was sick, scared and in really rough shape.
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One thing was certain: no animal deserves to be neglected and abandoned like Penny was.

That’s why — for this week only — we’ve created The Penny Fund in honor of this brave and special dog, and all of the other animals like her who are waiting for rescue and relief.
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We’ve set an ambitious $75,000 goal to reach by this Friday — please make your gift now in support of The Penny Fund.


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Penny’s weight upon arrival at the ASPCA was just under 13 pounds and she was diagnosed with two severe skin conditions — Pyoderma, a bacterial infection, and demodectic mange, which is a mite infestation.


But thanks to the officer who found her and the efforts of ASPCA’s expert teams, Penny was given a second chance at a healthy, happy life. Today she is at home with her family, where she is safe and loved.

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But there are still so many animals who are suffering, and they need our help.


Our lifesaving work starts with compassionate ASPCA supporters like you, John.
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Please, donate before the deadline this Friday to help us hit our $75,000 goal for this important fund and help us save more lives.


Every dollar can make a difference for an animal in need like Penny.







The American Society for the Prevention of Cruelty to Animals® (ASPCA®)
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treatment, and driving significant legislative change that protects their
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