Just make the cars families want. The business plan is that simple.
Detroit News (10/10/25) reports: "General Motors Co. is dropping work to develop hydrogen fuel cells for everyday drivers to focus on electric vehicle batteries, the Detroit automaker announced Friday. Salaried workers, primarily in Pontiac, were laid off Friday morning as part of the closure of GM's Hydrotec brand, spokesperson Stu Fowle said. Fowle declined to specify how many workers were laid off in connection to Hydrotec's closure...GM will continue making hydrogen fuel cells at a Brownstown plant in Metro Detroit for use in commercial mining and heavy trucking through its Honda joint-venture Fuel Cell System Manufacturing LLC. GM, mostly since the late 1990s, had invested nearly $3 billion in fuel-cell technology as of 2016. Fowle declined to provide more recent numbers. The company began work on the technology in 1960s with two concept vehicles powered by hydrogen fuel cells."
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"Wind and solar advocates often complain about uncertainty in their business models, but the main uncertainty these industries have faced over the last four decades has been regarding the size of their carrots provided by the government, rather than the swings of normal market conditions."
– Isaac Orr & Mitch Rolling,
Energy Bad Boys
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