It was a rite of passage. My daddy asked me on a date, and my mother let me borrow one of her fancy dresses. Before the date, my mother handed me three little gifts, each wrapped with its own fancy bow.
I opened the first square one; it was a pretty pink blush. Then I opened the first cylinder, a brown mascara, and the second cylinder, a pink lip gloss that perfectly matched the blush.
I was 13, officially growing up, and allowed to wear makeup.
Passing this tradition on to our daughters as each turned 13 was a coming-of-age ritual.
Caring parents do not want to rush these milestones. They treasure the evolution as a gift.
L'Oreal knows this journey, and they are hell-bent on corrupting it.
It’s no surprise that cosmetics companies race to lock in customers early. Capture a girl’s loyalty at thirteen, and you'll likely keep her business for decades.
L’Oréal built its Urban Decay line for the youngest makeup users over fifteen years ago. Today, they are deliberately targeting thirteen-year-olds with sexualized content, in defiance of federal law.
The Federal Trade Commission Act, the FTC Endorsement Guides, and the Children’s Online Privacy Protection Act forbid targeting minors with sexually explicit commercial content.
L’Oreal purposefully threw off all restraints and protections against sexual content and the exploitation of minors.
They hurdled over the sexual innuendo and now promote sex work, prostitution, and porn creation as a glamorous, sought-after profession.
L’Oreal’s Urban Decay ads are specifically targeting 13-year-olds, sending a clear message that pornography is fun, and sex workers are to be praised and imitated.
They did not simply hire a porn star as a model; they actively highlight her on-camera sexual acts and gave her a microphone to be heard by millions of young girls and boys.
The ads offer no age-appropriate warnings. As a matter of fact, Kystya repeatedly proclaims it is time that her sex work and pornography productions be uncensored.
Kystya’s language in the L'Oreal ads includes:
Urban Decay "makeup was made to perform on stage, on camera. And, 'Yes,' on mattresses.”
Commenting on "15 steps to a barely there look. I've started roles with less coverage than that."
She jokes that Urban Decay’s setting spray “lasts longer than my man; and he lasted way too long.”
She announces, "I am not afraid to go all the way. But it seems the world is."
Speaking to the young audience, she proclaimed, "It is time to end this plague of dry, because I'm not turned on."
Her instructions to young teens for a "dream all-nighter"
- "Always something sexual.”
- “Go get a yummy drink.”
- “Explore in the bedroom.”
- “With a tall, hot man."
In a bloopers section, L’Oreal intentionally left in the ads, Kystya’s use of "fuc-" and "vagina," while laughing and giggling between takes.
The L'Oreal ads on Instagram and TikTok include links to Kystya’s personal profile page of nearly nude shots and a subscription link to her pornography work.
Two taps on a L’Oreal TikTok ad and a child lands on uncensored porn, courtesy of a billion-dollar beauty brand.
L’Oreal, this stopped being about lipstick a long time ago. You crossed a federal line.
Urban Decay was engineered for the youngest teenage girls, yet the company hired OnlyFans performer Ari Kytsya to push porn and prostitution at them on TikTok and Instagram.
The scripts praise “all-night bedroom exploration,” boast that the makeup “performs on mattresses,” and joke about sexual stamina.
This is not edgy branding; it is corporate sexual exploitation of minors.
Federal laws L’Oréal has violated
- Federal Trade Commission Act, Section 5 – unfair and deceptive acts
- FTC Endorsement Guides 2023 – “extra care” for minors
- Children’s Online Privacy Protection Act – bans targeting under-13s
These statutes exist to keep children out of the adult market. L’Oréal ignored them and targeted minors anyway.
CitizenGO’s first legal move is to file a formal complaint with the Federal Trade Commission. The filing will include Urban Decay’s own marketing brief, naming girls 13-24 as the “primary audience,” the explicit ad transcripts, and platform-demographic evidence. L’Oréal’s board and legal office will be notified.
We demand:
- FTC must open a full investigation and levy penalties.
- Force L’Oréal to pull every ad and end porn-linked youth marketing, permanently.
Your signature matters because regulators act fastest when thousands of citizens speak at once. One family can be ignored; fifty thousand cannot. Every name added today signals to the FTC that parents, teachers, and consumers nationwide expect swift action and full accountability.
