From Michael Reich, Alzheimer's Association <[email protected]>
Subject ⏱️ Act TODAY while your impact can be doubled.
Date October 10, 2025 2:21 PM
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Autumn 2X Match Challenge Ends Tonight

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The countdown clock may not
reflect your time zone, but the deadline for the match is midnight,
local time, October 10.

Dear Friend,

Our Autumn 2X Match Challenge ends in a few short hours. With
the midnight deadline fast approaching, I'm reaching out one last time
to ask you to make a gift that can be DOUBLED in impact to help fight
Alzheimer's disease.

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Donate Now

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Your participation in our community proves that you care
deeply about this fight. That's why I'm personally asking you to make
a gift on behalf of the over 7 million Americans living with
Alzheimer's today and the nearly 12 million family members and friends
who provide their unpaid care.

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Generous supporter Leone McKay has pledged to match every
donation we receive - up to a total of $150,000 - if we
can raise the same amount by October 10. Her gift is made in honor of
her late husband, Col. William P. McKay, whom she lost to Alzheimer's
disease, and will support research efforts. Your gift can go 2X as far
to help provide much-needed care and support, along with funding for
vital research and relentless advocacy.

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We need to reach this match goal for so many reasons:

* Alzheimer's diagnosis rates are growing: There are over 7
million Americans living with Alzheimer's right now, and that
number is expected to grow to nearly 13.8 million by 2060.
* Alzheimer's is deadly: Right now, Alzheimer's kills more people
than prostate cancer and breast cancer combined.
* Alzheimer's takes a devastating toll on families: Compared with
caregivers of people without dementia, twice as many caregivers
of those with dementia indicate substantial emotional, financial
and physical difficulties.

I know you can see how crucial it is that we respond quickly
and powerfully to this escalating crisis. Your gift has never been
needed more. Please hurry and make your gift now, before this special
opportunity ends at midnight. Please don't miss this opportunity
- act now.

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Donate Now

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With sincerest gratitude,

Michael Reich
Chief Marketing Officer

P.S. There's still time! Don't miss this chance to make your
gift go TWICE as far. Please make your first gift now to help us reach
our goal.

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OUR VISION:

A World Without Alzheimer's and All Other Dementia®.

DONATE NOW

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Your donation will strengthen our efforts
to advance Alzheimer's care, support and research. From face-to-face
support to online education programs and promising global research
initiatives, your gift makes a difference in the lives of all those
affected by Alzheimer's and other dementias in your community and
across the world. Thank you for your continued support.

Alzheimer's Association Home Office, 225
N. Michigan Ave., Fl. 17, Chicago, IL 60601

© 2025 Alzheimer's
Association. All rights reserved.
800.272.3900 | alz.org

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