Trade up your old denim for something new.
View on the Web
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We found a special offer from one of our partners that we think is perfect for
InStyle readers — check it out!
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DO WELL by Madewell
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At Madewell, every style deserves a second chance. That’s why they’ve created
DO WELL by MADEWELL, a new way to keep your old clothes in the cycle of use. So
far, they’ve taken back 1.7 million pieces (and counting) to be re-loved all
over again. And the pieces they can't resell are transformed into something
entirely new—because they don't just want to make things well, they want to do
well, too.
LEARN MORE
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Denim Trade-Up
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Want $50 off new Madewell jeans? Just bring your old jeans from any brand to a
Madewell store near you. They’ll resell styles in gently used condition—and
you’ll get $50 for every pair you trade in. Jeans they can’t resell will be
recycled through a program, like Cotton’s Blue Jeans Go Green™, which turns
worn denim into insulation.
GET STARTED
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Find a Denim Trade-Up Event Near You
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In support of Denim Trade-Up, Madewell stylists and partners are hosting
events across the country. Help Madewell keep jeans out of landfills, get
styled in their new denim, and meet your fellow Madewell community. Plus, enjoy
$50 off a full-priced pair of Madewell jeans when you trade up a pair of old
ones from any brand.
SEE LOCATIONS
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