From The Poynter Institute <[email protected]>
Subject Using AI? These tools protect your credibility.
Date October 7, 2025 4:31 PM
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THIS WEEK'S TL;DR:


Build skills for safe and effective AI use ([link removed]) ; last chance to craft yourorganization's AI ethics policy ([link removed]) ; track federal climate rollbacks ([link removed]) and their local impacts; enrich your coverage of women impacted by incarceration ([link removed]) ; our latest initiative to support the information ecosystem ([link removed])

AI adoption in media is here to stay. When used responsibly, it upholds journalistic standards, strengthens your career and protects your credibility.

Poynter bridges journalism, media, ethics and practice by delivering the latest AI tools and training to help professionals thrive in a rapidly evolving industry.
Here's what's new from us:
🔗 Self-Paced Course ([link removed]) : AI for Journalists and Content Creators delivers core training covering AI tools, risk assessment, misinformation detection and ethical application. Gain the skills to streamline research, draft smarter and work faster while earning a Poynter Certificate — recognized worldwide in journalism and media.
đź”— Custom AI Literacy & Ethics Training ([link removed]) : Limited spots left for AI consulting with expert Alex Mahadevan. Includes audience research insights, transparency strategies, policy workshop and customizable templates. Ideal for newsrooms, students, creators and marketing teams.
🔗 Free AI Ethics Guidelines ([link removed]) : Help your newsroom think through key questions like how to disclose AI use to audiences, who is accountable for it and when automation is appropriate — and when it’s not. The newly updated resource offers a customizable foundation that newsrooms can build on and adapt as their needs evolve. Additional tools: Get a template ([link removed]) for a public newsroom generative AI policy and a toolkit ([link removed]) to talk about AI with your audience.
🆕 AI Innovation Lab ([link removed]) : Our newest initiative brings together Poynter's extensive AI work under one unified effort to help audiences navigate AI's transformation of news and information. It will spearhead AI training, research and thought leadership while partnering with organizations through Poynter's extensive media network.


“If you’re not learning how to use these tools, you’re going to get duped by people who do. These skills help people confidently navigate the digital world, and participate in society.”
— Alex Mahadevan, Poynter’s Director of MediaWise and leading voice on AI

UPCOMING DEADLINES
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Beat Academy: Tracking climate change rollbacks ([link removed])
Online webinar
Oct. 16, 2025
Free
Need to track what climate projects and programs in your state or municipality are underway, at risk, or cancelled? The Clean Economy Tracker from Atlas Public Policy breaks down the details. We’ll walk you through how to use the tool — using examples from Great Lakes states — and talk with journalists who have turned the information it provided into stories and broader coverage.

Deadline to watch live: Oct. 16.
ENROLL TODAY ([link removed])
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Women and prisons: Covering the impact of incarceration ([link removed])
Two-part webinar series
Oct. 23 and 30, 2025
Free
Deepen your coverage of incarcerated women and women with incarcerated family members. Get research and tips on ethical reporting. Participants who watch both webinars in full are eligible to apply for five reporting grants of $10,000 each.

Deadline to watch live: Oct. 23, 30.
ENROLL TODAY ([link removed])
CUSTOM RESOURCES
đź’ˇ Your organization's future starts with the right strategy. See how Poynter's Consulting & Coaching ([link removed]) gets you there.
IN-PERSON PROGRAMS
📍 Boulder, CO Event: Poynter’s 50th Anniversary Exhibit ([link removed])
Sept. 23 - Oct. 9, 2025
Step into the evolving story of journalism — and where it’s headed next. Poynter’s "Moments of Truth: An Exploration of Journalism’s Past, Present, and Future" exhibit runs until October 9 at The University of Colorado Boulder. The program also features a trivia night at the Denver Press Club and a community conversation on the power and complexities of intergenerational stories at the Boulder Public Library.
🥳 Poynter’s 2025 Bowtie Ball ([link removed])
Nov. 15
$400
Celebrate Poynter’s 50th anniversary at the 2025 Bowtie Ball, honoring Jane Pauley alongside Dean Baquet and G.B. “Garry” Trudeau. This signature evening brings together civic leaders, journalists and supporters to champion a free press. Secure your spot now for an unforgettable night of recognition and community in Tampa.
ONLINE COURSES
📍 The Mental Health Reporting Project ([link removed])
Self-paced course, online webinars and resources
Free
Get specialized guidance to cover sensitive topics ethically across all beats. Poynter's Mental Health Reporting hub features a comprehensive curriculum, expert-authored content, and webinars with journalists doing the work. Stay tuned for our newest webinar launching soon.
📍 Poynter ACES: Discover Macros for Word ([link removed])
Self-paced course
$65 ($50 for ACES members)
Stop wasting hours on repetitive tasks — automate them instead. Learn to create custom Word shortcuts in Windows or macOS that reduce editing time without sacrificing accuracy and consistency.
📍 Poynter ACES Certificates in Editing ([link removed])
Self-paced certificate programs
Communicators at any stage of their professional development can benefit from one or all of our three editing certificate programs: Introductory, Intermediate and Advanced. There are no prerequisites for any of the certificates — learners can choose any or all of the learning paths to level up their editing skills.
SUPPORT POYNTER
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Your donation advances our mission to provide ethical journalism that helps you navigate your world ([link removed]) .
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GIVE NOW ([link removed])
CAREERS
• Managing Editor ([link removed]) , State Affairs, Indianapolis, IN
• Advertising Assistant ([link removed]) , The Nation, New York, NY
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Digital Engagement Producer ([link removed]) , NC Local, Remote
SEARCH FOR JOBS ([link removed])
FROM OUR NEWSROOM
• Opinion | What will Bari Weiss do as head of CBS News? Her past may offer clues. ([link removed]) , by Tom Jones
• People used AI to make dozens of fake celebrity tributes to Charlie Kirk. Millions believed them ([link removed]) , by Loreben Tuquero
•
When the media chased Princess Diana to her death, it was forced to look in the mirror ([link removed]) , by Amaris Castillo
MEME OF THE WEEK
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POYNTER SWAG
đź‘• Show your pride. Shop the new Poynter swag store ([link removed]) .
Poynter has created this store as a service to help you show your Poynter pride!
Poynter receives minimal revenue from sales. To support Poynter’s mission financially, go to poynter.org/give.

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