From Annette Manusevich, World Animal Protection US <[email protected]>
Subject Compassion Shouldn’t Cost More. Make Non-Dairy the Norm! ☕🌱
Date October 6, 2025 3:01 PM
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Dear Friend,

Choosing a more humane and sustainable option shouldn’t come with an extra charge. So why do plant-based milks still cost more at many coffee chains?

This surcharge is unfair - for animals, for compassionate coffee drinkers, and for the planet. That’s why we’ve launched our newest action toolkit to help you speak up and push for change right in your own neighborhood. Whether it’s your favorite corner coffee shop or a local chain in your community, your actions can help end the unfair surcharge on oat, soy, and other plant-based milks.

What’s inside the toolkit?

- Talking points for conversations with café managers
- Ready-to-print flyers to post in-store
- Email and social media templates
- A shareable FAQ sheet for business owners
- Social graphics to help amplify the message

There’s power in our communities, and it starts with speaking up. Let’s end the unfair surcharge on non-dairy milk, one café at a time.

Access the toolkit: [link removed]

Sincerely,

Annette Manusevich
Farming Campaign Manager
World Animal Protection US

PS: Took action? Let us know! Use the reporting option in the toolkit to share the steps you took and the impact you made.

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