Subject: Hey, Ghoulgle, What's the definition of "Monopoly"?

From	Check My Ads <[email protected]>
Subject	Hey, Ghoulgle, What's the definition of "Monopoly"?
Date	October 3, 2025 8:06 PM

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Hi friends,

What is scarier than a monopoly? Ghoulgle=E2=80=99s monopoly

We are wrapping up week 2 of trial shenanigans with Arielle in Virginia, co=
vered in real time =E2=80=94 continue to follow along by following Arielle =
on LinkedIn, our trial updates at USvGoogleAds.com, or sign up for the Goog=
le-specific newsletter where daily recaps are shared. Check out some highli=
ghts below:

Day 1 of USvGoogle was opened by DOJ=E2=80=99s Julia Tarver with a Winston =
Churchill quote: =E2=80=9CThose that fail to learn from history are doomed =
to repeat it.=E2=80=9D An encapsulation of the warning that Google will con=
tinue to have the power and the means to monopolize the market unless struc=
tural measures are put in place to prevent it.

Day 1's Standout Witness Testimony: Grant Whitmore of Advanced Local, a pub=
lisher, shared just how difficult it is to work with Google because how the=
y don=E2=80=99t accept contract redlines. Companies are left agreeing to th=
ings they otherwise wouldn=E2=80=99t, to avoid losing access to AdX.

Day 2 of USvGoogle is witness-heavy, with 3 out of 4 witnesses from the buy=
side. They had a lot to say touching on the cost (and profit for Google) o=
f migrating from AWS to GCP, AdX nonnegotiable rates being hidden in contra=
cts, and lack of transparency pain-points from a buyer=E2=80=99s perspectiv=
e.

Day 2's Standout Witness Testimony: Jed Dederick, CRO at The Trade Desk (TT=
D), injected some much needed levity, and said that if the DOJ=E2=80=99s re=
medies are not imposed, there will be a sense of =E2=80=9Cthey got away wit=
h it.=E2=80=9D That of course, ended in an objection.

Day 4 of USvGoogle, Tim Craycroft, VP & GM of Google Advertising, was depos=
ed. This is one where a TLDR won=E2=80=99t suffice, and a read you definite=
ly won=E2=80=99t want to miss.

Day 6 of USvGoogle, Scott Sheffer, VP of Global Partnerships, Sell-side Mon=
etization at Google, took the stand, thus bringing Buzzword Bingo back =F0=
=9F=98=88

Day 9 of USvGoogle, 2 current Google employees, 1 economic expert, and 1 te=
ch expert (paid by Google) enter the chat and testify as witnesses.

Day 9=E2=80=99s Standout Witness Testimony: Heather Adkins, VP of Security =
Engineering at Google (who owns millions in Google stocks), discusses Googl=
e=E2=80=99s Core infrastructure. The Core and the systems that rely on it a=
re like =E2=80=9Cinterlocked fingers=E2=80=9D, or a =E2=80=9Cbowl of spaghe=
tti=E2=80=9D =E2=80=94 bringing the adtech spaghetti mess back.
Reminder: tell your mom she is right

OpenAI is building an in-house ad infrastructure, ramping up its positionin=
g in the advertising world.

To give some insight, OpenAI was originally established as a research nonpr=
ofit but was relaunched in 2025 as a for-profit entity. They posted a new p=
osition that calls for a candidate responsible for =E2=80=9Cdeveloping camp=
aign management tools, integrating with major ad platforms, building real-t=
ime attribution and reporting pipelines, and enabling experimentation frame=
works to optimize our objectives.=E2=80=9D

OpenAI=E2=80=99s adtech build-out could give them the ability to run market=
ing at scale without relying on agencies or third-party tools.

So, remind your folks to stop putting personal information in ChatGPT, as t=
hat information could be harvested to target you with ads.
Kokai no longer means regret for the Trade Desk

Kokai, The Trade Desk=E2=80=99s programmatic buying platform, is being part=
ially sunsetted. The most noted part of the platform, the periodic table, i=
s being partially retired. It'll be kept it at the ad group level, and in t=
he campaign level's UI, a return to simplicity: a simple user interface wit=
h a central toolbar and single-page campaign workflows.

While buyers have been divided on the unique layout since its launch in 202=
3, with some critics attributing a loss in revenue in part due to the compl=
icated-to-use design. Losing clients and millions in ad spend to rivals lik=
e Amazon, it was time for the Trade Desk to make a change.
Big brands are critiquing adtech =E2=80=94 a win for us all

For years, Check My Ads has been shouting from the rooftops, =E2=80=9Cbut w=
here are your ads showing up?=E2=80=9D and now, giants like P&G and Bayer a=
re demanding transparency and accountability in how their ads are purchased=
. This will hopefully incite a wave of others looking for receipts on just =
where and to whom their ad budgets are going.

P&G, while re-evaluating its media dollar spend and where exactly its ads g=
o, reduced its spend by over $300 million globally.

Bayer is in a similar boat. While P&G is pushing for receipts on where thei=
r spendy ads go, Bayer is focused on transparency and =E2=80=9Cadherence to=
quality and brand safety standards=E2=80=9D. Bayer is rewriting its vendor=
contracts to guarantee adherence.

All of this boils down to: brands want accountability, transparency, and du=
e diligence from their ad tech partners.
Video Ads =E2=80=94 coming to a gas station near you.

Gas Station TV (GSTV) and Casey=E2=80=99s, the midwest gas station and conv=
enience store chain, have partnered to bring video ads to over 1,800 gas st=
ations nationwide. GSTV=E2=80=99s current reach is pushing 115 million peop=
le across the US. This will increase their reach by an additional 10%, or 1=
4 million folks.

As new models for advertising continue to emerge, digital ads are becoming =
truly unavoidable in a day-to-day setting.
Hide yo wallet, Meta is ok with scamming everybody

Meta has profited upwards of $49 million from Americans being scammed. Meta=
is aware of AI-enabled scams on Facebook, but is not performing rigorous K=
now-Your-Customer diligence to prevent them and seem to only get involved o=
nce the scam has been reported by netizens, typically following a successfu=
l scamming incident.

Our Director of Intelligence, Iesha White, was quoted in the New York Times=
article exploring this. Meta, she said, effectively crowdsources its enfor=
cement, waiting for users or researchers to report fraud. =E2=80=9CIt shoul=
d be identified before the ads ever run.=E2=80=9D

Meta is facing new pressure globally, most notably a $770k fine in Singapor=
e if online scams aren=E2=80=99t cleaned up, because of the rise in online =
fraud. However, in the United States, they are arguing that they do =E2=80=
=9Cnot owe a duty to users=E2=80=9D to prevent and address fraudulent cont=
ent.

=20

Love,

The Check My Ads Team=20

=20

Check My Ads in the Wild =F0=9F=90=BE

=F0=9F=97=A3=EF=B8=8F In the midst of the Google remedies trial, Arielle ma=
kes an appearance in Digiday, referencing Judge Mehta=E2=80=99s Google sear=
ch antitrust ruling and the decision not to divest Android or Chrome. =E2=
=80=9CThe primary purpose of Google=E2=80=99s recent legal framework brief =
is to subtly pressure the court to fall in line with Judge Mehta=E2=80=99s =
refusal to order divestiture, and to keep remedies really narrow,=E2=80=9D =
Arielle says.

=F0=9F=A7=90 Quoted in the New York Post, Arielle comments on the testimony=
of Glenn Berntson, an engineering director for Google Ad Manager, at the r=
emedies trial. His take: The auction process for ad sales is opaque, and si=
mply sharing the auction process code, one of the DOJ=E2=80=99s proposed re=
medies, won=E2=80=99t help publishers understand it, so Google could just s=
hare an explainer about the process instead. Arielle states his comments we=
re =E2=80=9Cincredibly non-committal and fairly vaguely acknowledged that t=
ransparency is good=E2=80=9D. Adding on, she explains, =E2=80=9CTechnical d=
ocumentation isn=E2=80=99t a substitute for allowing publishers to independ=
ently audit the data about their own campaigns or to see the underlying log=
ic, so this is yet another surface-level commitment that doesn=E2=80=99t do=
much.=E2=80=9D

=F0=9F=8E=A4 And lastly, Arielle was a panelist at The Capitol Forum=E2=80=
=99s 2025 Tech Conference in DC this week! "The tools that advertisers use,=
the tools that publishers use, and the agencies...actually running campaig=
ns for advertisers, those entities are paid on a percentage of spend.=E2=80=
=9D

=20

We're Launching More Tailored Content For Our Community!=20

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=99re getting the most relevant, up-to-date info for you.

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Check My Ads Institute is a non-profit 501(c)3 organization.=20
=E2=80=A8Tax ID/EIN: 87-1895699

Have any questions or comments? =E2=80=A8Reach out to us at Hello@CheckMyAd=
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yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 9px; padding-bottom: 9px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">

<img class=3D"align-left break-text-around-image" style=3D"=
outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-=
width: 100%; clear: both; float: none; display: unset; text-align: left; ma=
rgin-bottom: 12px; margin-top: 12px; height: auto; margin: 12px auto 12px 0=
;" src=3D"[link removed]
s/CMA_Logo_45_4x.png" alt=3D"A blue and red logo of dominoes falling with t=
he text Check My Ads" width=3D"146" align=3D"left" data-wrap-text-margin=3D=
"25" data-wrap-text=3D"Break text around image">
</figure></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 9px; padding-bottom: 9px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">

</figure>=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;"=
></figure> 
</figure>=20
<div class=3D"OutlineElement Ltr SCXW174244998 BCX0">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;"=
>
=20
<div class=3D"custom-insert-img align-center break-text-ar=
ound-image" style=3D"margin: 12px auto important; float: none; max-width: 5=
50px; text-align: center; margin-bottom: 12px; margin-top: 12px; Margin: 12=
px auto;">
<img class=3D"align-center break-text-around-image" src=
=3D"[link removed]
al-2025-10-01-141716_002.png" alt=3D"Ghoulgle image " width=3D"550" align=
=3D"center" data-wrap-text-margin=3D"25" data-wrap-text=3D"Break text aroun=
d image" style=3D"outline: none; text-decoration: none; -ms-interpolation-m=
ode: bicubic; max-width: 100%; clear: both; display: block; margin: 0 auto;=
float: none; text-align: center; width: 100%; height: auto; Margin: 12px a=
uto;">
</div> 
</figure>=20
<p class=3D"Paragraph SCXW174244998 BCX0" style=3D"color: #=
3c4144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0; ma=
rgin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; ma=
rgin-bottom: 10px; Margin-bottom: 10px;"><span class=3D"TextRun SCXW1742449=
98 BCX0" lang=3D"EN-US" xml:lang=3D"EN-US" data-contrast=3D"auto"><span cla=
ss=3D"NormalTextRun SCXW174244998 BCX0">Hi friends,</span></span></p>=20
</div>=20
<div class=3D"OutlineElement Ltr SCXW174244998 BCX0">=20
<div class=3D"SCXW177053040 BCX0">=20
<div class=3D"OutlineElement Ltr SCXW177053040 BCX0">=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;"></p>=20
<h2 class=3D"md-end-block md-p md-focus" style=3D"padding=
: 0; Margin: 0; word-wrap: normal; margin-bottom: 10px; Margin-bottom: 10px=
; box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: =
0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0=
; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strict=
ness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff;=
--tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000=
; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored:=
0 0 #0000; line-height: inherit; margin: 0.8em 0px; white-space: pre-wrap;=
position: relative; caret-color: rgb(51, 51, 51); color: rgb(51, 51, 51); =
font-family: Georgia, serif; font-size: 16px; font-style: normal; font-vari=
ant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: sta=
rt; text-indent: 0px; text-transform: none; word-spacing: 0px; -webkit-text=
-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration: =
none;"><span class=3D"md-plain md-expand" style=3D"box-sizing: border-box; =
--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --=
tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-sca=
le-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring=
-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 1=
30 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0=
000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: rgb(1, =
59, 92);"><span class=3D"notion-enable-hover" style=3D"font-size: 16pt;" da=
ta-token-index=3D"0"><span class=3D"notion-enable-hover" data-token-index=
=3D"0"><span class=3D"discussion-id-26a085ab-68c9-80ea-8edd-001ce34bbd7e no=
tion-enable-hover" data-token-index=3D"0">What is scarier than a monopoly? =
Ghoulgle=E2=80=99s monopoly</span></span></span></span></h2>=20
<div class=3D"OutlineElement Ltr SCXW211069502 BCX0">=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-=
serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left=
; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10=
px;">We are wrapping up week 2 of trial shenanigans with <a href=3D"https:/=
/api.neonemails.com/emails/tracking/click-link/_T-ELdSbUDkllv2hjFLW0AyijDIE=
nAws3J25cNRCzRY=3D/_sZwzFRrdhKJoGguusNw4G8_uqv-kggLD6XfATH1F_0=3D" style=3D=
"color: #0074d9; text-decoration: none; font-weight: inherit; padding: 0; t=
ext-align: left; line-height: 1.5;">Arielle</a> in Virginia, covered in rea=
l time =E2=80=94 continue to follow along by following Arielle on <a href=
=3D"[link removed]
FLW0AyijDIEnAws3J25cNRCzRY=3D/_sZwzFRrdhKJoGguusNw4Ab4mNKLVu9URtH3mts4bMg=
=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: inherit; =
padding: 0; text-align: left; line-height: 1.5;">LinkedIn</a>, our trial up=
dates at <a href=3D"[link removed]
ink/_T-ELdSbUDkllv2hjFLW0AyijDIEnAws3J25cNRCzRY=3D/_sZwzFRrdhKJoGguusNw4Ic1=
pebqvF28iP7IMxfQI-0=3D" style=3D"color: #0074d9; text-decoration: none; fon=
t-weight: inherit; padding: 0; text-align: left; line-height: 1.5;">USvGoog=
leAds.com</a>, or sign up for the <a href=3D"[link removed]
ils/tracking/click-link/_T-ELdSbUDkllv2hjFLW0AyijDIEnAws3J25cNRCzRY=3D/_sZw=
zFRrdhKJoGguusNw4DLT6hAxeOCm4zBFp2LvUYM=3D" style=3D"color: #0074d9; text-d=
ecoration: none; font-weight: inherit; padding: 0; text-align: left; line-h=
eight: 1.5;">Google-specific newsletter</a> where daily recaps are shared. =
Check out some highlights below:</p>=20
<ul style=3D"list-style-position: inside; Margin: 0 0 10=
px 0; padding: 0 0 0 10px;">=20
<li style=3D"display: list-item; line-height: 1.5em; Ma=
rgin: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; ove=
rflow-wrap: break-word; list-style: disc outside; mso-special-format: bulle=
t;"><a href=3D"[link removed]
SbUDkllv2hjFLW0AyijDIEnAws3J25cNRCzRY=3D/_sZwzFRrdhKJoGguusNw4KXH_JGwfDgR2v=
79DLnsQIM=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: =
inherit; padding: 0; text-align: left; line-height: 1.5;">Day 1 of USvGoogl=
e</a> was opened by DOJ=E2=80=99s Julia Tarver with a Winston Churchill quo=
te: =E2=80=9CThose that fail to learn from history are doomed to repeat it.=
=E2=80=9D An encapsulation of the warning that Google will continue to have=
the power and the means to monopolize the market unless structural measure=
s are put in place to prevent it.=20
<ul style=3D"list-style-position: inside; Margin: 0 0 =
10px 0; padding: 0 0 0 10px;">=20
<li style=3D"display: list-item; line-height: 1.5em; =
Margin: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; o=
verflow-wrap: break-word; list-style: disc outside; mso-special-format: bul=
let;">Day 1's Standout Witness Testimony: Grant Whitmore of Advanced Local,=
a publisher, shared just how difficult it is to work with Google because h=
ow they don=E2=80=99t accept contract redlines. Companies are left agreeing=
to things they otherwise wouldn=E2=80=99t, to avoid losing access to AdX.<=
/li>=20
</ul> </li>=20
<li style=3D"display: list-item; line-height: 1.5em; Ma=
rgin: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; ove=
rflow-wrap: break-word; list-style: disc outside; mso-special-format: bulle=
t;"><a href=3D"[link removed]
SbUDkllv2hjFLW0AyijDIEnAws3J25cNRCzRY=3D/_sZwzFRrdhKJoGguusNw4EgK0EMMDMqOT0=
jdjkOlc88=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: =
inherit; padding: 0; text-align: left; line-height: 1.5;">Day 2 of USvGoogl=
e</a> is witness-heavy, with 3 out of 4 witnesses from the buy side. They h=
ad a lot to say touching on the cost (and profit for Google) of migrating f=
rom AWS to GCP, AdX nonnegotiable rates being hidden in contracts, and lack=
of transparency pain-points from a buyer=E2=80=99s perspective.=20
<ul style=3D"list-style-position: inside; Margin: 0 0 =
10px 0; padding: 0 0 0 10px;">=20
<li style=3D"display: list-item; line-height: 1.5em; =
Margin: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; o=
verflow-wrap: break-word; list-style: disc outside; mso-special-format: bul=
let;">Day 2's Standout Witness Testimony: Jed Dederick, CRO at The Trade De=
sk (TTD), injected some much needed levity, and said that if the DOJ=E2=80=
=99s remedies are not imposed, there will be a sense of =E2=80=9Cthey got a=
way with it.=E2=80=9D That of course, ended in an objection.</li>=20
</ul> </li>=20
<li style=3D"display: list-item; line-height: 1.5em; Ma=
rgin: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; ove=
rflow-wrap: break-word; list-style: disc outside; mso-special-format: bulle=
t;"><a href=3D"[link removed]
SbUDkllv2hjFLW0AyijDIEnAws3J25cNRCzRY=3D/_sZwzFRrdhKJoGguusNw4CsNUGuevslbSl=
VBEzm233w=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: =
inherit; padding: 0; text-align: left; line-height: 1.5;">Day 4 of USvGoogl=
e</a>, Tim Craycroft, VP & GM of Google Advertising, was deposed. This =
is one where a TLDR won=E2=80=99t suffice, and a read you definitely won=E2=
=80=99t want to miss.</li>=20
<li style=3D"display: list-item; line-height: 1.5em; Ma=
rgin: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; ove=
rflow-wrap: break-word; list-style: disc outside; mso-special-format: bulle=
t;"><a href=3D"[link removed]
SbUDkllv2hjFLW0AyijDIEnAws3J25cNRCzRY=3D/_sZwzFRrdhKJoGguusNw4G6s2SHHMBhqPE=
mKO2LZGGk=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: =
inherit; padding: 0; text-align: left; line-height: 1.5;">Day 6 of USvGoogl=
e</a>, Scott Sheffer, VP of Global Partnerships, Sell-side Monetization at =
Google, took the stand, thus bringing <a href=3D"[link removed]
/emails/tracking/click-link/_T-ELdSbUDkllv2hjFLW0AyijDIEnAws3J25cNRCzRY=3D/=
_sZwzFRrdhKJoGguusNw4JgAmadiPM48RBxobN8PhHM=3D" style=3D"color: #0074d9; te=
xt-decoration: none; font-weight: inherit; padding: 0; text-align: left; li=
ne-height: 1.5;">Buzzword Bingo</a> back =F0=9F=98=88</li>=20
<li style=3D"display: list-item; line-height: 1.5em; Ma=
rgin: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; ove=
rflow-wrap: break-word; list-style: disc outside; mso-special-format: bulle=
t;"><a href=3D"[link removed]
SbUDkllv2hjFLW0AyijDIEnAws3J25cNRCzRY=3D/_sZwzFRrdhKJoGguusNw4AHgGyZhxqkDFk=
WDN6Ht7ao=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: =
inherit; padding: 0; text-align: left; line-height: 1.5;">Day 9 of USvGoogl=
e</a>, 2 current Google employees, 1 economic expert, and 1 tech expert (pa=
id by Google) enter the chat and testify as witnesses.=20
<ul style=3D"list-style-position: inside; Margin: 0 0 =
10px 0; padding: 0 0 0 10px;">=20
<li style=3D"display: list-item; line-height: 1.5em; =
Margin: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; o=
verflow-wrap: break-word; list-style: disc outside; mso-special-format: bul=
let;">Day 9=E2=80=99s Standout Witness Testimony: Heather Adkins, VP of Sec=
urity Engineering at Google (who owns millions in Google stocks), discusses=
Google=E2=80=99s Core infrastructure. The Core and the systems that rely o=
n it are like =E2=80=9Cinterlocked fingers=E2=80=9D, or a =E2=80=9Cbowl of =
spaghetti=E2=80=9D =E2=80=94 bringing the <a href=3D"[link removed]
.com/emails/tracking/click-link/_T-ELdSbUDkllv2hjFLW0AyijDIEnAws3J25cNRCzRY=
=3D/_sZwzFRrdhKJoGguusNw4OPX0FfW0Ru_GmYu80onWhs=3D" style=3D"color: #0074d9=
; text-decoration: none; font-weight: inherit; padding: 0; text-align: left=
; line-height: 1.5;">adtech spaghetti mess</a> back.</li>=20
</ul> </li>=20
</ul>=20
<h2 class=3D"md-end-block md-p md-focus" style=3D"paddin=
g: 0; Margin: 0; word-wrap: normal; margin-bottom: 10px; Margin-bottom: 10p=
x; box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y:=
0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: =
0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-stric=
tness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff=
; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #000=
0; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored=
: 0 0 #0000; line-height: inherit; margin: 0.8em 0px; white-space: pre-wrap=
; position: relative; caret-color: rgb(51, 51, 51); color: rgb(51, 51, 51);=
font-family: Georgia, serif; font-size: 16px; font-style: normal; font-var=
iant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: st=
art; text-indent: 0px; text-transform: none; word-spacing: 0px; -webkit-tex=
t-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration:=
none;"><span class=3D"md-plain md-expand" style=3D"box-sizing: border-box;=
--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; -=
-tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-sc=
ale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-rin=
g-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 =
130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #=
0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: rgb(1,=
59, 92);"><span class=3D"notion-enable-hover" style=3D"font-size: 16pt;" d=
ata-token-index=3D"0"><span class=3D"notion-enable-hover" data-token-index=
=3D"0"><span class=3D"discussion-id-238085ab-68c9-8015-b816-001c9194d499 no=
tion-enable-hover" data-token-index=3D"0">Reminder: tell your mom she is ri=
ght</span></span></span></span></h2>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-=
serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left=
; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10=
px;"><a href=3D"[link removed]
dSbUDkllv2hjFLW0AyijDIEnAws3J25cNRCzRY=3D/_sZwzFRrdhKJoGguusNw4AQdJt75eT7Sq=
X682qtBuRU=3D" style=3D"color: #0074d9; text-decoration: none; font-weight:=
inherit; padding: 0; text-align: left; line-height: 1.5;">OpenAI is buildi=
ng an in-house ad infrastructure</a>, ramping up its positioning in the adv=
ertising world.</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-=
serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left=
; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10=
px;">To give some insight, OpenAI was <a href=3D"[link removed]
/emails/tracking/click-link/_T-ELdSbUDkllv2hjFLW0AyijDIEnAws3J25cNRCzRY=3D/=
_sZwzFRrdhKJoGguusNw4HlHQ0HjtsdISuuEUbEE2pI=3D" style=3D"color: #0074d9; te=
xt-decoration: none; font-weight: inherit; padding: 0; text-align: left; li=
ne-height: 1.5;">originally established as a research nonprofit</a> but was=
relaunched in 2025 as a for-profit entity. They posted a new position that=
calls for a candidate responsible for =E2=80=9Cdeveloping campaign managem=
ent tools, integrating with major ad platforms, building real-time attribut=
ion and reporting pipelines, and enabling experimentation frameworks to opt=
imize our objectives.=E2=80=9D</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-=
serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left=
; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10=
px;">OpenAI=E2=80=99s adtech build-out could give them the ability to run m=
arketing at scale without relying on agencies or third-party tools.</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-=
serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left=
; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10=
px;">So, remind your folks to <a href=3D"[link removed]
tracking/click-link/_T-ELdSbUDkllv2hjFLW0AyijDIEnAws3J25cNRCzRY=3D/_sZwzFRr=
dhKJoGguusNw4EkjSf74jT_E4d2s36Q7AAQ=3D" style=3D"color: #0074d9; text-decor=
ation: none; font-weight: inherit; padding: 0; text-align: left; line-heigh=
t: 1.5;">stop putting personal information in ChatGPT</a>, as that informat=
ion could be harvested to target you with ads.</p>=20
<h2 class=3D"md-end-block md-p md-focus" style=3D"paddin=
g: 0; Margin: 0; word-wrap: normal; margin-bottom: 10px; Margin-bottom: 10p=
x; box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y:=
0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: =
0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-stric=
tness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff=
; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #000=
0; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored=
: 0 0 #0000; line-height: inherit; margin: 0.8em 0px; white-space: pre-wrap=
; position: relative; caret-color: rgb(51, 51, 51); color: rgb(51, 51, 51);=
font-family: Georgia, serif; font-size: 16px; font-style: normal; font-var=
iant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: st=
art; text-indent: 0px; text-transform: none; word-spacing: 0px; -webkit-tex=
t-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration:=
none;"><span class=3D"md-plain md-expand" style=3D"box-sizing: border-box;=
--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; -=
-tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-sc=
ale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-rin=
g-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 =
130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #=
0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: rgb(1,=
59, 92);"><span class=3D"notion-enable-hover" style=3D"font-size: 16pt;" d=
ata-token-index=3D"0"><span class=3D"notion-enable-hover" data-token-index=
=3D"0"><span class=3D"discussion-id-238085ab-68c9-8015-b816-001c9194d499 no=
tion-enable-hover" data-token-index=3D"0">Kokai no longer means regret for =
the Trade Desk</span></span></span></span></h2>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-=
serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left=
; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10=
px;"><a title=3D"Kokai, The Trade Desk=E2=80=99s programmatic buying platfo=
rm, is being partially sunsetted." href=3D"[link removed]
s/tracking/click-link/_T-ELdSbUDkllv2hjFLW0AyijDIEnAws3J25cNRCzRY=3D/_sZwzF=
RrdhKJoGguusNw4KO6aUcD4f35uqmnRUyzPA8=3D" target=3D"_blank" rel=3D"noopener=
" style=3D"color: #0074d9; text-decoration: none; font-weight: inherit; pad=
ding: 0; text-align: left; line-height: 1.5;">Kokai, The Trade Desk=E2=80=
=99s programmatic buying platform, is being partially sunsetted.</a> The mo=
st noted part of the platform, <a href=3D"[link removed]
/tracking/click-link/_T-ELdSbUDkllv2hjFLW0AyijDIEnAws3J25cNRCzRY=3D/_sZwzFR=
rdhKJoGguusNw4DmsYfzhiJzFSjB9iDLh-Zo=3D" style=3D"color: #0074d9; text-deco=
ration: none; font-weight: inherit; padding: 0; text-align: left; line-heig=
ht: 1.5;">the periodic table</a>, is being partially retired. It'll be kept=
it at the ad group level, and in the campaign level's UI, a return to simp=
licity: a simple user interface with a central toolbar and single-page camp=
aign workflows.</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-=
serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left=
; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10=
px;">While <a href=3D"[link removed]
/_T-ELdSbUDkllv2hjFLW0AyijDIEnAws3J25cNRCzRY=3D/_sZwzFRrdhKJoGguusNw4BpV-Lt=
jkHhoTDjwc4xNMhI=3D" style=3D"color: #0074d9; text-decoration: none; font-w=
eight: inherit; padding: 0; text-align: left; line-height: 1.5;">buyers hav=
e been divided</a> on the unique layout since <a href=3D"[link removed]
ails.com/emails/tracking/click-link/_T-ELdSbUDkllv2hjFLW0AyijDIEnAws3J25cNR=
CzRY=3D/_sZwzFRrdhKJoGguusNw4DNFtqfAwEQYoNfypN4eCrQ=3D" style=3D"color: #00=
74d9; text-decoration: none; font-weight: inherit; padding: 0; text-align: =
left; line-height: 1.5;">its launch in 2023</a>, with some critics <a href=
=3D"[link removed]
FLW0AyijDIEnAws3J25cNRCzRY=3D/_sZwzFRrdhKJoGguusNw4HDD8gpIYVtINoG1qijRtEY=
=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: inherit; =
padding: 0; text-align: left; line-height: 1.5;">attributing a loss in reve=
nue in part due to the complicated-to-use design</a>. Losing clients and <a=
href=3D"[link removed]
lv2hjFLW0AyijDIEnAws3J25cNRCzRY=3D/_sZwzFRrdhKJoGguusNw4MRq6yIXP7R5NTxGysHF=
G-o=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: inheri=
t; padding: 0; text-align: left; line-height: 1.5;">millions in ad spend to=
rivals like Amazon</a>, it was time for the Trade Desk to make a change.</=
p>=20
<h2 class=3D"md-end-block md-p md-focus" style=3D"paddin=
g: 0; Margin: 0; word-wrap: normal; margin-bottom: 10px; Margin-bottom: 10p=
x; box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y:=
0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: =
0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-stric=
tness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff=
; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #000=
0; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored=
: 0 0 #0000; line-height: inherit; margin: 0.8em 0px; white-space: pre-wrap=
; position: relative; caret-color: rgb(51, 51, 51); color: rgb(51, 51, 51);=
font-family: Georgia, serif; font-size: 16px; font-style: normal; font-var=
iant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: st=
art; text-indent: 0px; text-transform: none; word-spacing: 0px; -webkit-tex=
t-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration:=
none;"><span class=3D"md-plain md-expand" style=3D"box-sizing: border-box;=
--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; -=
-tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-sc=
ale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-rin=
g-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 =
130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #=
0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: rgb(1,=
59, 92);"><span class=3D"notion-enable-hover" style=3D"font-size: 16pt;" d=
ata-token-index=3D"0"><span class=3D"notion-enable-hover" data-token-index=
=3D"0"><span class=3D"discussion-id-238085ab-68c9-8015-b816-001c9194d499 no=
tion-enable-hover" data-token-index=3D"0">Big brands are critiquing adtech =
=E2=80=94 a win for us all</span></span></span></span></h2>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-=
serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left=
; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10=
px;">For years, Check My Ads has been shouting from the rooftops, =E2=80=9C=
but where are your ads showing up?=E2=80=9D and now, giants like <a href=3D=
"[link removed]
0AyijDIEnAws3J25cNRCzRY=3D/_sZwzFRrdhKJoGguusNw4LZMV-jeqXvYpnzavLuE3n4=3D" =
style=3D"color: #0074d9; text-decoration: none; font-weight: inherit; paddi=
ng: 0; text-align: left; line-height: 1.5;">P&G and Bayer are demanding=
transparency and accountability in how their ads are purchased.</a> This w=
ill hopefully incite a wave of others looking for receipts on just where an=
d to whom their ad budgets are going.</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-=
serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left=
; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10=
px;">P&G, while re-evaluating its media dollar spend and where exactly =
its ads go, reduced its spend by over $300 million globally.</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-=
serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left=
; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10=
px;">Bayer is in a similar boat. While P&G is pushing for receipts on w=
here their spendy ads go, Bayer is focused on transparency and =E2=80=9Cadh=
erence to quality and brand safety standards=E2=80=9D. Bayer is rewriting i=
ts vendor contracts to guarantee adherence.</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-=
serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left=
; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10=
px;">All of this boils down to: brands want accountability, transparency, a=
nd due diligence from their ad tech partners.</p>=20
<h2 class=3D"md-end-block md-p md-focus" style=3D"paddin=
g: 0; Margin: 0; word-wrap: normal; margin-bottom: 10px; Margin-bottom: 10p=
x; box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y:=
0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: =
0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-stric=
tness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff=
; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #000=
0; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored=
: 0 0 #0000; line-height: inherit; margin: 0.8em 0px; white-space: pre-wrap=
; position: relative; caret-color: rgb(51, 51, 51); color: rgb(51, 51, 51);=
font-family: Georgia, serif; font-size: 16px; font-style: normal; font-var=
iant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: st=
art; text-indent: 0px; text-transform: none; word-spacing: 0px; -webkit-tex=
t-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration:=
none;"><span class=3D"md-plain md-expand" style=3D"box-sizing: border-box;=
--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; -=
-tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-sc=
ale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-rin=
g-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 =
130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #=
0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: rgb(1,=
59, 92);"><span class=3D"notion-enable-hover" style=3D"font-size: 16pt;" d=
ata-token-index=3D"0"><span class=3D"notion-enable-hover" data-token-index=
=3D"0"><span class=3D"discussion-id-238085ab-68c9-8015-b816-001c9194d499 no=
tion-enable-hover" data-token-index=3D"0">Video Ads =E2=80=94 coming to a g=
as station near you.</span></span></span></span></h2>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-=
serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left=
; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10=
px;">Gas Station TV (GSTV) and <a href=3D"[link removed]
/tracking/click-link/_T-ELdSbUDkllv2hjFLW0AyijDIEnAws3J25cNRCzRY=3D/_sZwzFR=
rdhKJoGguusNw4L-xVfwUoK-QQEEJAyy7k60=3D" style=3D"color: #0074d9; text-deco=
ration: none; font-weight: inherit; padding: 0; text-align: left; line-heig=
ht: 1.5;">Casey=E2=80=99s</a>, the midwest gas station and convenience stor=
e chain, <a href=3D"[link removed]
T-ELdSbUDkllv2hjFLW0AyijDIEnAws3J25cNRCzRY=3D/_sZwzFRrdhKJoGguusNw4M3xJVfOl=
BcA3YwHWH2mlF8=3D" style=3D"color: #0074d9; text-decoration: none; font-wei=
ght: inherit; padding: 0; text-align: left; line-height: 1.5;">have partner=
ed to bring video ads to over 1,800 gas stations nationwide</a>. GSTV=E2=80=
=99s current reach is pushing 115 million people across the US. This will i=
ncrease their reach by an additional 10%, or 14 million folks.</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-=
serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left=
; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10=
px;">As new models for advertising continue to emerge, digital ads are beco=
ming truly unavoidable in a day-to-day setting.</p>=20
<h2 class=3D"md-end-block md-p md-focus" style=3D"paddin=
g: 0; Margin: 0; word-wrap: normal; margin-bottom: 10px; Margin-bottom: 10p=
x; box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y:=
0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: =
0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-stric=
tness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff=
; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #000=
0; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored=
: 0 0 #0000; line-height: inherit; margin: 0.8em 0px; white-space: pre-wrap=
; position: relative; caret-color: rgb(51, 51, 51); color: rgb(51, 51, 51);=
font-family: Georgia, serif; font-size: 16px; font-style: normal; font-var=
iant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: st=
art; text-indent: 0px; text-transform: none; word-spacing: 0px; -webkit-tex=
t-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration:=
none;"><span class=3D"md-plain md-expand" style=3D"box-sizing: border-box;=
--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; -=
-tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-sc=
ale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-rin=
g-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 =
130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #=
0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: rgb(1,=
59, 92);"><span class=3D"notion-enable-hover" style=3D"font-size: 16pt;" d=
ata-token-index=3D"0"><span class=3D"notion-enable-hover" data-token-index=
=3D"0"><span class=3D"discussion-id-238085ab-68c9-8015-b816-001c9194d499 no=
tion-enable-hover" data-token-index=3D"0">Hide yo wallet, Meta is ok with s=
camming everybody</span></span></span></span></h2>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-=
serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left=
; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10=
px;">Meta has profited upwards of $49 million from Americans being scammed.=
Meta is aware of AI-enabled scams on Facebook, but is not performing rigor=
ous Know-Your-Customer diligence to prevent them and seem to only get invol=
ved once the scam has been reported by netizens, typically following a succ=
essful scamming incident.</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-=
serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left=
; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10=
px;">Our Director of Intelligence, <a href=3D"[link removed]
ails/tracking/click-link/_T-ELdSbUDkllv2hjFLW0AyijDIEnAws3J25cNRCzRY=3D/_sZ=
wzFRrdhKJoGguusNw4P0BDQvUek1keSG8TdAE0UA=3D" style=3D"color: #0074d9; text-=
decoration: none; font-weight: inherit; padding: 0; text-align: left; line-=
height: 1.5;">Iesha White</a>, <a href=3D"[link removed]
/tracking/click-link/_T-ELdSbUDkllv2hjFLW0AyijDIEnAws3J25cNRCzRY=3D/_sZwzFR=
rdhKJoGguusNw4DnllNOYKRcIrefEChtCN2c=3D" style=3D"color: #0074d9; text-deco=
ration: none; font-weight: inherit; padding: 0; text-align: left; line-heig=
ht: 1.5;">was quoted in the New York Times article exploring this</a>. Meta=
, she said, effectively crowdsources its enforcement, waiting for users or =
researchers to report fraud. =E2=80=9CIt should be identified before the ad=
s ever run.=E2=80=9D</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-=
serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left=
; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10=
px;">Meta is facing new pressure globally, <a href=3D"[link removed]
s.com/emails/tracking/click-link/_T-ELdSbUDkllv2hjFLW0AyijDIEnAws3J25cNRCzR=
Y=3D/_sZwzFRrdhKJoGguusNw4ONyuQkG2yiAQ2Lk5Zzw5MY=3D" style=3D"color: #0074d=
9; text-decoration: none; font-weight: inherit; padding: 0; text-align: lef=
t; line-height: 1.5;">most notably a $770k fine in Singapore if online scam=
s aren=E2=80=99t cleaned up</a>, because of the rise in online fraud. Howev=
er, in the United States,<a title=3D" they are arguing that they do =E2=80=
=9Cnot owe a duty to users=E2=80=9D " href=3D"[link removed]
ails/tracking/click-link/_T-ELdSbUDkllv2hjFLW0AyijDIEnAws3J25cNRCzRY=3D/_sZ=
wzFRrdhKJoGguusNw4Cygs3aM9Hay3NYD5hpEc8U=3D" target=3D"_blank" rel=3D"noope=
ner" style=3D"color: #0074d9; text-decoration: none; font-weight: inherit; =
padding: 0; text-align: left; line-height: 1.5;"> they are arguing that the=
y do =E2=80=9Cnot owe a duty to users=E2=80=9D </a> to prevent and address =
fraudulent content.</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-=
serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left=
; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10=
px;"> </p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-=
serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left=
; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10=
px;">Love,</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-=
serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left=
; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10=
px;"><span class=3D"TextRun SCXW211069502 BCX0" lang=3D"EN-US" xml:lang=3D"=
EN-US" data-contrast=3D"auto"><span class=3D"NormalTextRun SCXW211069502 BC=
X0">The Check My Ads Team</span></span><span class=3D"EOP SCXW211069502 BCX=
0" data-ccp-props=3D"{"134233117":false,"134233118":fal=
se,"335559738":240,"335559739":240}"> </span></p>=
=20
</div>=20
</div>=20
</div>=20
</div> <p style=3D"color: #3c4144; font-family: Open Sans,sa=
ns-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: l=
eft; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom:=
10px;"></p> <p clas=
s=3D"md-end-block md-p md-focus" style=3D"padding: 0; Margin: 0; margin-bot=
tom: 10px; Margin-bottom: 10px; box-sizing: border-box; --tw-border-spacing=
-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; =
--tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale=
-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px;=
--tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246 / 0.5); --tw=
-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0=
0 #0000; --tw-shadow-colored: 0 0 #0000; line-height: inherit; orphans: 4;=
margin: 0.8em 0px; white-space: pre-wrap; position: relative; caret-color:=
rgb(51, 51, 51); color: rgb(51, 51, 51); font-family: 'Open Sans', 'Clear =
Sans', 'Helvetica Neue', Helvetica, Arial, 'Segoe UI Emoji', sans-serif; fo=
nt-size: 16px; font-style: normal; font-variant-caps: normal; font-weight: =
400; letter-spacing: normal; text-align: start; text-indent: 0px; text-tran=
sform: none; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-=
color: rgb(255, 255, 255); text-decoration: none;"></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 1px; bord=
er-top-style: solid; border-top-color: #013B5C; margin-top: 18px; margin-bo=
ttom: 18px;" data-color=3D"#013B5C" data-thicknessnum=3D"1" data-dividersty=
le=3D"solid" data-topnum=3D"18" data-bottomnum=3D"18" data-height=3D"1" dat=
a-lineheight=3D"1">
 
</div> 
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 9px; padding-bottom: 9px;"><h2 clas=
s=3D"md-end-block md-p md-focus" style=3D"padding: 0; Margin: 0; word-wrap:=
normal; margin-bottom: 10px; Margin-bottom: 10px; box-sizing: border-box; =
--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --=
tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-sca=
le-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring=
-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 1=
30 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0=
000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; line-height: i=
nherit; margin: 0.8em 0px; white-space: pre-wrap; position: relative; caret=
-color: rgb(51, 51, 51); color: rgb(51, 51, 51); font-family: Georgia, seri=
f; font-size: 16px; font-style: normal; font-variant-caps: normal; font-wei=
ght: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text=
-transform: none; word-spacing: 0px; -webkit-text-stroke-width: 0px; backgr=
ound-color: rgb(255, 255, 255); text-decoration: none;"><span class=3D"md-p=
lain md-expand" style=3D"box-sizing: border-box; --tw-border-spacing-x: 0; =
--tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-ro=
tate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; =
--tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-r=
ing-offset-color: #fff; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-o=
ffset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #000=
0; --tw-shadow-colored: 0 0 #0000; color: rgb(1, 59, 92);"><span class=3D"n=
otion-enable-hover" style=3D"font-size: 16pt;" data-token-index=3D"0">Check=
My Ads in the Wild =F0=9F=90=BE</span></span></h2> <p style=3D"color: #3c4=
144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0; margi=
n: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margi=
n-bottom: 10px; Margin-bottom: 10px;">=F0=9F=97=A3=EF=B8=8F In the midst of=
the Google remedies trial, <a href=3D"[link removed]
ls/tracking/click-link/_T-ELdSbUDkllv2hjFLW0AyijDIEnAws3J25cNRCzRY=3D/_sZwz=
FRrdhKJoGguusNw4DH3wPoWYchs37hyRN7-zVQ=3D" style=3D"color: #0074d9; text-de=
coration: none; font-weight: inherit; padding: 0; text-align: left; line-he=
ight: 1.5;">Arielle makes an appearance in Digiday</a>, referencing Judge M=
ehta=E2=80=99s Google search antitrust ruling and the decision not to dives=
t Android or Chrome. =E2=80=9CThe primary purpose of Google=E2=80=99s recen=
t legal framework brief is to subtly pressure the court to fall in line wit=
h Judge Mehta=E2=80=99s refusal to order divestiture, and to keep remedies =
really narrow,=E2=80=9D Arielle says.</p> <p style=3D"color: #3c4144; font-=
family: Open Sans,sans-serif; font-weight: 400; padding: 0; margin: 0; Marg=
in: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: =
10px; Margin-bottom: 10px;"><a href=3D"[link removed]
acking/click-link/_T-ELdSbUDkllv2hjFLW0AyijDIEnAws3J25cNRCzRY=3D/_sZwzFRrdh=
KJoGguusNw4L-yg1XJ29F9X2fiBwLXo44=3D" style=3D"color: #0074d9; text-decorat=
ion: none; font-weight: inherit; padding: 0; text-align: left; line-height:=
1.5;">=F0=9F=A7=90 Quoted in the New York Post, Arielle comments on the te=
stimony of Glenn Berntson</a>, an engineering director for Google Ad Manage=
r, at the remedies trial. His take: The auction process for ad sales is opa=
que, and simply sharing the auction process code, one of the DOJ=E2=80=99s =
proposed remedies, won=E2=80=99t help publishers understand it, so Google c=
ould just share an explainer about the process instead. Arielle states his =
comments were =E2=80=9Cincredibly non-committal and fairly vaguely acknowle=
dged that transparency is good=E2=80=9D. Adding on, she explains, =E2=80=9C=
Technical documentation isn=E2=80=99t a substitute for allowing publishers =
to independently audit the data about their own campaigns or to see the und=
erlying logic, so this is yet another surface-level commitment that doesn=
=E2=80=99t do much.=E2=80=9D</p> <p style=3D"color: #3c4144; font-family: O=
pen Sans,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; te=
xt-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Mar=
gin-bottom: 10px;">=F0=9F=8E=A4 And lastly, Arielle was a panelist at The C=
apitol Forum=E2=80=99s 2025 Tech Conference in DC this week! "<a href=3D"ht=
tps://api.neonemails.com/emails/tracking/click-link/_T-ELdSbUDkllv2hjFLW0Ay=
ijDIEnAws3J25cNRCzRY=3D/_sZwzFRrdhKJoGguusNw4As9dCznlYwWmMfdW2dqqPk=3D" sty=
le=3D"color: #0074d9; text-decoration: none; font-weight: inherit; padding:=
0; text-align: left; line-height: 1.5;">The tools that advertisers use, th=
e tools that publishers use, and the agencies...actually running campaigns =
for advertisers, those entities are paid on a percentage of spend.</a>=E2=
=80=9D</p> <p style=3D"color: #3c4144; font-family: Open Sans,sans-serif; f=
ont-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-s=
ize: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"><!-=
- notionvc: 050af9e9-73e8-4b27-8796-d7964f4b843b --></p>=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
=20
<div class=3D"custom-insert-img align-center break-text-aro=
und-image" style=3D"margin: 12px auto important; float: none; max-width: 55=
0px; text-align: center; margin-bottom: 12px; margin-top: 12px; Margin: 12p=
x auto;">
<img class=3D"align-center break-text-around-image" src=3D=
"[link removed]
pitol%20Forum%202025.jpeg" alt=3D"Arielle speaking at the Capitol Forum 202=
5" width=3D"600" align=3D"center" data-wrap-text-margin=3D"25" data-wrap-te=
xt=3D"Break text around image" style=3D"outline: none; text-decoration: non=
e; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both; display: =
block; margin: 0 auto; float: none; text-align: center; width: 100%; height=
: auto; Margin: 12px auto;">
</div> 
</figure>=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">

</figure> <p style=3D"color: #3c4144; font-family: Open Sans=
,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align=
: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bott=
om: 10px;"></p> <p s=
tyle=3D"color: #3c4144; font-family: Open Sans,sans-serif; font-weight: 400=
; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line=
-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"><span class=3D"EOP=
SCXW226776808 BCX0" data-ccp-props=3D"{"134233117":false,"1=
34233118":false,"335559738":240,"335559739":240}">=
</span></p>=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">

</figure>=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">

</figure> <p style=3D"color: #3c4144; font-family: Open Sans=
,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align=
: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bott=
om: 10px;"></p> <p s=
tyle=3D"color: #3c4144; font-family: Open Sans,sans-serif; font-weight: 400=
; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line=
-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 1px; bord=
er-top-style: solid; border-top-color: #013B5C; margin-top: 18px; margin-bo=
ttom: 18px;" data-color=3D"#013B5C" data-thicknessnum=3D"1" data-dividersty=
le=3D"solid" data-topnum=3D"18" data-bottomnum=3D"18" data-height=3D"1" dat=
a-lineheight=3D"1">
 
</div> 
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 9px; padding-bottom: 9px;"><h2 clas=
s=3D"md-end-block md-p md-focus" style=3D"padding: 0; Margin: 0; word-wrap:=
normal; margin-bottom: 10px; Margin-bottom: 10px; box-sizing: border-box; =
--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --=
tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-sca=
le-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring=
-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 1=
30 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0=
000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; line-height: i=
nherit; margin: 0.8em 0px; white-space: pre-wrap; position: relative; caret=
-color: rgb(51, 51, 51); color: rgb(51, 51, 51); font-family: Georgia, seri=
f; font-size: 16px; font-style: normal; font-variant-caps: normal; font-wei=
ght: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text=
-transform: none; word-spacing: 0px; -webkit-text-stroke-width: 0px; backgr=
ound-color: rgb(255, 255, 255); text-decoration: none;"><span class=3D"md-p=
lain md-expand" style=3D"box-sizing: border-box; --tw-border-spacing-x: 0; =
--tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-ro=
tate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; =
--tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-r=
ing-offset-color: #fff; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-o=
ffset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #000=
0; --tw-shadow-colored: 0 0 #0000; color: rgb(1, 59, 92);"><span class=3D"n=
otion-enable-hover" style=3D"font-size: 16pt;" data-token-index=3D"0">We're=
Launching More Tailored Content For Our Community! </span></span></h2> <p =
style=3D"color: #3c4144; font-family: Open Sans,sans-serif; font-weight: 40=
0; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; lin=
e-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">We are launching =
more tailored content, and we want to make sure you=E2=80=99re getting the =
most relevant, up-to-date info for you.</p> <p style=3D"color: #3c4144; fon=
t-family: Open Sans,sans-serif; font-weight: 400; padding: 0; margin: 0; Ma=
rgin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom=
: 10px; Margin-bottom: 10px;">=F0=9F=91=89 Set your newsletter preferences =
<a title=3D"here" href=3D"[link removed]
link/_T-ELdSbUDkllv2hjFLW0AyijDIEnAws3J25cNRCzRY=3D/_sZwzFRrdhKJoGguusNw4Mq=
W6Y4j3d0M0DFOw5INiIM=3D" target=3D"_blank" rel=3D"noopener" style=3D"color:=
#0074d9; text-decoration: none; font-weight: inherit; padding: 0; text-ali=
gn: left; line-height: 1.5;">here</a>.</p> <p style=3D"color: #3c4144; font=
-family: Open Sans,sans-serif; font-weight: 400; padding: 0; margin: 0; Mar=
gin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom:=
10px; Margin-bottom: 10px;"></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 1px; bord=
er-top-style: solid; border-top-color: #013B5C; margin-top: 18px; margin-bo=
ttom: 18px;" data-color=3D"#013B5C" data-thicknessnum=3D"1" data-dividersty=
le=3D"solid" data-topnum=3D"18" data-bottomnum=3D"18" data-height=3D"1" dat=
a-lineheight=3D"1">
 
</div> 
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 9px; padding-bottom: 9px;"><p class=
=3D"align-center" style=3D"font-weight: 400; Margin: 0; margin-bottom: 10px=
; Margin-bottom: 10px; background: #ffffff; padding: 10px 10px 20px; font-f=
amily: Georgia, serif; font-size: 22pt; line-height: 24pt; color: #fe483a; =
max-width: 480px; text-align: center; margin: auto;">Fund the work</p>=20
<table class=3D"button expanded email-button mceNonEditable"=
style=3D"border-spacing: 0; border-collapse: collapse; padding: 0; vertica=
l-align: top; text-align: left; Margin: 0; width: 100%; max-width: 480px; m=
argin: 0px auto;">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-break: normal; overflow-wrap: break-wor=
d; vertical-align: top; color: #3c4144; font-family: Open Sans,sans-serif; =
font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-=
size: 12pt; line-height: 1.5; border-collapse: collapse;">=20
<table class=3D"mceNonEditable" style=3D"border-spacing:=
0; border-collapse: collapse; padding: 0; vertical-align: top; text-align:=
left; max-width: 100%; width: 100%;">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-ali=
gn: left;">=20
<td style=3D"word-break: normal; overflow-wrap: break=
-word; vertical-align: top; font-family: Open Sans,sans-serif; padding: 0; =
margin: 0; Margin: 0; background-color: #fe483a; color: #ffffff; border-col=
lapse: collapse; font-size: 18px; font-weight: 400; line-height: 28px; text=
-align: center; border: 0 solid #fe483a;">
<center style=3D"width: 100%; min-width: 100%;">
<a class=3D"titan__email-button mceEditable" style=
=3D"box-sizing: border-box; font-family: Open Sans,sans-serif; text-decorat=
ion: none; display: inline-block; width: 100%; padding-left: 0; padding-rig=
ht: 0; border-radius: 0; color: #ffffff; line-height: 28px; text-align: cen=
ter; border: 0 solid #fe483a; font-weight: bold; padding: 20px 0px 20px; fo=
nt-size: 16pt;" title=3D"DONATE" draggable=3D"false" href=3D"[link removed]
onemails.com/emails/tracking/click-link/_T-ELdSbUDkllv2hjFLW0AyijDIEnAws3J2=
5cNRCzRY=3D/_sZwzFRrdhKJoGguusNw4KBtk6Af1oE6H8qXzQUFZlE=3D" target=3D"_blan=
k" rel=3D"noopener" data-bgcolor=3D"#fe483a" data-bordercolor=3D"#282968" d=
ata-textcolor=3D"#FFFFFF" data-url=3D"[link removed]" da=
ta-text=3D"DONATE" data-borderradius=3D"0">DONATE</a>
</center></td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
</table> <p style=3D"color: #3c4144; font-family: Open Sans,=
sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align:=
left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-botto=
m: 10px;"> </p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 1px; bord=
er-top-style: solid; border-top-color: #013B5C; margin-top: 18px; margin-bo=
ttom: 18px;" data-color=3D"#013B5C" data-thicknessnum=3D"1" data-dividersty=
le=3D"solid" data-topnum=3D"18" data-bottomnum=3D"18" data-height=3D"1" dat=
a-lineheight=3D"1">
 
</div> 
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
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Hi friends,

What is scarier than a monopoly? Ghoulgle’s monopoly

We are wrapping up week 2 of trial shenanigans with Arielle in Virginia, covered in real time — continue to follow along by following Arielle on LinkedIn, our trial updates at USvGoogleAds.com, or sign up for the Google-specific newsletter where daily recaps are shared. Check out some highlights below:

Day 1 of USvGoogle was opened by DOJ’s Julia Tarver with a Winston Churchill quote: “Those that fail to learn from history are doomed to repeat it.” An encapsulation of the warning that Google will continue to have the power and the means to monopolize the market unless structural measures are put in place to prevent it.

Day 1's Standout Witness Testimony: Grant Whitmore of Advanced Local, a publisher, shared just how difficult it is to work with Google because how they don’t accept contract redlines. Companies are left agreeing to things they otherwise wouldn’t, to avoid losing access to AdX.

Day 2 of USvGoogle is witness-heavy, with 3 out of 4 witnesses from the buy side. They had a lot to say touching on the cost (and profit for Google) of migrating from AWS to GCP, AdX nonnegotiable rates being hidden in contracts, and lack of transparency pain-points from a buyer’s perspective.

Day 2's Standout Witness Testimony: Jed Dederick, CRO at The Trade Desk (TTD), injected some much needed levity, and said that if the DOJ’s remedies are not imposed, there will be a sense of “they got away with it.” That of course, ended in an objection.

Day 4 of USvGoogle, Tim Craycroft, VP & GM of Google Advertising, was deposed. This is one where a TLDR won’t suffice, and a read you definitely won’t want to miss.

Day 6 of USvGoogle, Scott Sheffer, VP of Global Partnerships, Sell-side Monetization at Google, took the stand, thus bringing Buzzword Bingo back 😈

Day 9 of USvGoogle, 2 current Google employees, 1 economic expert, and 1 tech expert (paid by Google) enter the chat and testify as witnesses.

Day 9’s Standout Witness Testimony: Heather Adkins, VP of Security Engineering at Google (who owns millions in Google stocks), discusses Google’s Core infrastructure. The Core and the systems that rely on it are like “interlocked fingers”, or a “bowl of spaghetti” — bringing the adtech spaghetti mess back.
Reminder: tell your mom she is right

OpenAI is building an in-house ad infrastructure, ramping up its positioning in the advertising world.

To give some insight, OpenAI was originally established as a research nonprofit but was relaunched in 2025 as a for-profit entity. They posted a new position that calls for a candidate responsible for “developing campaign management tools, integrating with major ad platforms, building real-time attribution and reporting pipelines, and enabling experimentation frameworks to optimize our objectives.”

OpenAI’s adtech build-out could give them the ability to run marketing at scale without relying on agencies or third-party tools.

So, remind your folks to stop putting personal information in ChatGPT, as that information could be harvested to target you with ads.
Kokai no longer means regret for the Trade Desk

Kokai, The Trade Desk’s programmatic buying platform, is being partially sunsetted. The most noted part of the platform, the periodic table, is being partially retired. It'll be kept it at the ad group level, and in the campaign level's UI, a return to simplicity: a simple user interface with a central toolbar and single-page campaign workflows.

While buyers have been divided on the unique layout since its launch in 2023, with some critics attributing a loss in revenue in part due to the complicated-to-use design. Losing clients and millions in ad spend to rivals like Amazon, it was time for the Trade Desk to make a change.
Big brands are critiquing adtech — a win for us all

For years, Check My Ads has been shouting from the rooftops, “but where are your ads showing up?” and now, giants like P&G and Bayer are demanding transparency and accountability in how their ads are purchased. This will hopefully incite a wave of others looking for receipts on just where and to whom their ad budgets are going.

P&G, while re-evaluating its media dollar spend and where exactly its ads go, reduced its spend by over $300 million globally.

Bayer is in a similar boat. While P&G is pushing for receipts on where their spendy ads go, Bayer is focused on transparency and “adherence to quality and brand safety standards”. Bayer is rewriting its vendor contracts to guarantee adherence.

All of this boils down to: brands want accountability, transparency, and due diligence from their ad tech partners.
Video Ads — coming to a gas station near you.

Gas Station TV (GSTV) and Casey’s, the midwest gas station and convenience store chain, have partnered to bring video ads to over 1,800 gas stations nationwide. GSTV’s current reach is pushing 115 million people across the US. This will increase their reach by an additional 10%, or 14 million folks.

As new models for advertising continue to emerge, digital ads are becoming truly unavoidable in a day-to-day setting.
Hide yo wallet, Meta is ok with scamming everybody

Meta has profited upwards of $49 million from Americans being scammed. Meta is aware of AI-enabled scams on Facebook, but is not performing rigorous Know-Your-Customer diligence to prevent them and seem to only get involved once the scam has been reported by netizens, typically following a successful scamming incident.

Our Director of Intelligence, Iesha White, was quoted in the New York Times article exploring this. Meta, she said, effectively crowdsources its enforcement, waiting for users or researchers to report fraud. “It should be identified before the ads ever run.”

Meta is facing new pressure globally, most notably a $770k fine in Singapore if online scams aren’t cleaned up, because of the rise in online fraud. However, in the United States, they are arguing that they do “not owe a duty to users” to prevent and address fraudulent content.

Love,

The Check My Ads Team

Check My Ads in the Wild 🐾

🗣️ In the midst of the Google remedies trial, Arielle makes an appearance in Digiday, referencing Judge Mehta’s Google search antitrust ruling and the decision not to divest Android or Chrome. “The primary purpose of Google’s recent legal framework brief is to subtly pressure the court to fall in line with Judge Mehta’s refusal to order divestiture, and to keep remedies really narrow,” Arielle says.

🧐 Quoted in the New York Post, Arielle comments on the testimony of Glenn Berntson, an engineering director for Google Ad Manager, at the remedies trial. His take: The auction process for ad sales is opaque, and simply sharing the auction process code, one of the DOJ’s proposed remedies, won’t help publishers understand it, so Google could just share an explainer about the process instead. Arielle states his comments were “incredibly non-committal and fairly vaguely acknowledged that transparency is good”. Adding on, she explains, “Technical documentation isn’t a substitute for allowing publishers to independently audit the data about their own campaigns or to see the underlying logic, so this is yet another surface-level commitment that doesn’t do much.”

🎤 And lastly, Arielle was a panelist at The Capitol Forum’s 2025 Tech Conference in DC this week! "The tools that advertisers use, the tools that publishers use, and the agencies...actually running campaigns for advertisers, those entities are paid on a percentage of spend.”

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