Having trouble viewing this email? View it as a Web page.

Watch the 2025 National Red Ribbon Rally!

The Drug Enforcement Administration premiered its virtual National Red Ribbon Rally on September 30, 2025. The rally will be available to share throughout the month of October.

This year’s Red Ribbon Rally features voices from our community and special guests who represent diverse experiences and perspectives on drug use prevention and Red Ribbon activism, including youth performances that celebrate living drug-free. In addition, we will recognize the elementary, middle, and high school winners of DEA's Red Ribbon Visual Arts Contest and announce the community groups selected to receive DEA’s 2025 Community Drug Prevention Award.

During Red Ribbon Week, young people in communities and schools across the nation pledge to live drug-free by wearing red ribbons and participating in anti-drug events. Red Ribbon Week is also a time to pay tribute to DEA Special Agent Enrique “Kiki” Camarena, whose tragic murder led to the creation of the Red Ribbon Campaign. He is the man and hero behind the Red Ribbon Campaign. Today, millions of Americans all over the United States continue to wear red ribbons to symbolize their support for a united, drug-free nation.