Back to School, Back to Impact
This summer, we also released our County Lines Impact Report, shining a light on the power of prevention. Working with Burger King UK Youth, we reached young people directly – recognising that they are the experts of their own experience.
The campaign reached 383,688 young people in UK hotspots through geo-targeted ads. More than 18,598 visited our landing page for safety advice and support. Survey results showed:
54.5% realised they or someone they know could be at risk
66.67% felt more confident seeking help
100% said they now understand what County Lines is
As a new school term begins, we are levelling up our youth-focused work to build on this success and prevent child criminal exploitation across the UK.
