As regular HOTLINE readers know, Arizona leads the nation in private school choice options for kids. Now one in five kids attends an alternative school and the numbers are growing rapidly every year, so THIS is the "existential" threat to the education blob:
Across the state, enrollments at district public schools are falling. Last month, superintendents gathered in Phoenix at the "Traditional Public Schools Messaging Summit" to strategize ways to improve the perception of public education. The goal: woo families and bolster political support...
"A lot of people have the perception that we're failing," said Mike Winters, the superintendent of a rural public school district west of Phoenix. "The hundreds of thousands of positive things that happen in our public schools every day are staggering. We don't do a good job of advertising them to the public because we're educators."
Sorry, no, Mr. Winters. The “P” word that you should be concerned about is not perception, but PERFORMANCE.
We've noted in recent Hotlines that test scores in America have been plummeting for almost two decades AND our students rank below average compared to other nations.
A PR campaign won't fix that. School choice will.