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"John, click here to send a message!" "Sign here, John!" Do the email blasts you send even make sense anymore? Netroots Nation’s educational partner, New Media Mentors, has two new online trainings this fall to solve your struggles with strategy.
Email Strategy 201: Stepping Up Your Program for EOY 2025 and Beyond
Meaningful Online Organizing and Mobilization
These are hands-on, in-depth, professional development courses offered at a sliding payment scale to match your organization's budget.
Will Easton, one of the most requested Netroots trainers, will lead an email master class October 15, where you will learn:
- How (and how not to) build a strong base of opted-in subscribers
- Email deliverability and warning signs to watch for
- Key management tools for any solid email program
- How to create and target engaging email content that your list will want to read
- How to segment and test your email list for best results
- The spammy mess we’re in now thanks to consultant-driven short-term thinking, and how your program can stand out in subscribers’ inboxes
You’ll also get access to 2 open office hours sessions with Will to ask any follow-up questions specific to your list or organization.
Next up: In a world of empty clicktivism, I’ll teach you how to create meaningful online actions, attract supporters and turn them into activists. During my three-part webinar series (October 29, November 12 and December 3), you’ll learn how to:
- Design meaningful online actions
- Understand member engagement
- Foster online growth and develop member leadership online
- Design your organization’s Ladder of Engagement, helping supporters take more meaningful actions over time
- Connect your organization's Theory of Change to your Ladder of Engagement
You’ll also get 3 private coaching sessions to work through how you’ll apply the lessons from this course directly to your work.
Learn more about Email Strategy 201: Stepping Up Your Program for EOY 2025 and Beyond.
Check out Meaningful Online Organizing and Mobilization.
See you soon on Zoom!
Elana Levin
New Media Mentors and Netroots Nation
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