John,

Brazil’s Cerrado is burning so Apple can call its phones “carbon-neutral.” Fast-growing eucalyptus plantations, bankrolled by Apple’s offset budget, are swallowing savanna, draining water tables, and uprooting communities who have farmed here for generations. Even climate experts say the trees store far less carbon than promised.

Apple markets itself as the company that “thinks different”. It's time to prove it.

We have to pressure Apple to stop sacrificing people and ecosystems, and only public outrage can force Apple to scrap this fake climate action. Let's demand solutions that actually cut emissions.

Sign the Petition: Tell Apple to Stop Fueling Destruction in the Cerrado

Apple’s 2030 initiative, which aims for a net-zero carbon footprint, has made it a central partner in the controversial carbon credit industry. The problem is that projects often involve planting fast-growing, non-native trees like eucalyptus in biodiverse ecosystems. These plantations act like "water guzzlers," draining local springs and disrupting the livelihoods of indigenous and smallholder communities. Apple’s reputation as a "green" leader is on the line.

Apple stakes its reputation as a serious leader on climate change. But the evidence is stacking up that these plantations have devastating social and ecological side effects. This is not a sustainable solution; it's a false-green smokescreen that sacrifices a vibrant ecosystem and its people for a corporate PR win.

Apple’s quest for a green future cannot come at the cost of a humanitarian and environmental crisis. Our collective power can dismantle the flawed logic behind these projects and force corporations to confront their true impact.

Tell Apple to Stop Fueling Destruction in the Cerrado NOW

We’ve made one of the most valuable companies in the world take action. With people power, we’ve made Apple create a human rights policy, commit to freedom of expression, and have transparency on its supply chain to prevent the use of forced labor. Together, we can do it again.