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If you're having trouble viewing this email, you can see it online, https:/=
/api.neonemails.com/emails/content/YKR_AvCyFx_hvGtcYSvthTZBvjn5P1tPz0fdit3d=
Gbc=3D.
Hi friends,
The trial with implications heard =E2=80=98round the world

In the latest Google monopoly news, the remedies portion of the adtech tria=
l is later this month, on September 22. The predictions are swirling: Will =
the remedies be as robust as the DOJ=E2=80=99s proposal, or will we see ano=
ther outcome similar to the Google search remedies? We are hopeful for last=
ing, impactful change for this monopolized market. Arielle will be there in=
real time, sharing updates at usvgoogleads.com in between protein shots.

The European Commission fined Google =E2=82=AC2.95 billion for breaching EU=
antitrust rules earlier this month. Google=E2=80=99s ad business alone rak=
es over $265 billion per year =E2=80=93 this is simply a slap on the wrist =
and "cost-of-doing-business" fine for Google, and is nowhere near the remed=
y many competition advocates were hoping for. We need to bring transparency=
to a system that has worked against publishers and advertisers for far too=
long.


You don=E2=80=99t gotta catch =E2=80=98em all

Would it be a Google report without news of a newly filed lawsuit against t=
hem? We think not. PubMatic, in a similar move to OpenX and People Inc., an=
nounced last week that it has filed a suit against Google. Pubmatic seeks t=
o hold Google =E2=80=9Caccountable for their monopolistic practices in digi=
tal advertising=E2=80=9D, with the end goal being to restore fair market co=
nditions. People Inc. is bringing the publisher=E2=80=99s side to the conve=
rsation, with a story of how Google=E2=80=99s ad tech practices have reduce=
d competition in content creation. OpenX and Pubmatic are each suing for th=
e right to a free and fair adtech marketplace =E2=80=93 because without app=
ropriate remedies or judgment, Google's anticompetitive behavior will not c=
hange.

That's not all - this week, Magnite SSP joined in on the fun. Following the=
ir hint of an incoming lawsuit in August, Magnite has made good on its prom=
ise and announced that it, too, has filed a case against the Alphabet compa=
ny for its anticompetitive practices.

Despite the goal not really being to catch them all, Google has caught 3 li=
tigious cases following the adtech trial that declared them a monopoly.

In a fun turn, friend of fair ads, Ari Paparo was ahead of the game and had=
already registered the domain in case of a future Magnite lawsuit. Check o=
ut what happens when you visit magnitevgoogle.com!


In the world of Policy

Some exciting news, the Information Commissioner=E2=80=99s Office (ICO) cal=
led for comment on their approach to regulating online advertising, and we =
jumped at the opportunity to offer a response.

As it stands, digital advertising is intrusive, but the trade off doesn't n=
eed to be effectiveness. We applaud the ICO for taking a look under the hoo=
d of the digital advertising ecosystem and seeking options that don=E2=80=
=99t compromise consumers=E2=80=99 privacy while benefitting to publishers =
and brands.

Separately, we joined in on the efforts to keep the planet healthier by cha=
mpioning for a healthier internet. The COP30 Presidency launched a Mutir=C3=
=A3o (Call to Action) to identify and amplify concrete initiatives that cen=
ter information integrity in addressing climate change disinformation. We s=
ubmitted the Building Better Online Businesses Act (BBOB) as a solution for=
change. We had previously introduced the bill in April before the Vermont =
State House Committee. Amongst other things, this Act will establish new tr=
ansparency standards, which would address core financial incentives for the=
many adtech brokers who control how digital advertising is bought and sold=
online =E2=80=94 putting our climate information integrity at risk.

We should expect privacy from our financial institutions. Check My Ads and =
over 40 other groups signed on and submitted a comment to the House Financi=
al Services Committee for their request for feedback on current federal con=
sumer financial data privacy law and potential legislative proposals. We ha=
ve all received those notices in the mail: a flyer from our bank or credit =
card company explaining all the ways the company will disclose our data to =
other entities unless they explicitly opt-out. But these companies don=E2=
=80=99t make it easy to do so =E2=80=93 users are =E2=80=9Cdark patterned=
=E2=80=9D into giving away their data through deceptive design techniques, =
such as using ambiguous language or burying key privacy terms. One of the p=
roposed remedies in this comment is an amendment to the Gramm Leach Bliley =
Act (GLBA), which would require financial institutions to obtain explicit o=
pt-in consent for third-party data sharing.


Friends of Fair Ads=20

We=E2=80=99ve got friends in cool places doing cool things!

Canadian media is in jeopardy. Canadian Media Means Business (CMMB) dropped=
a first of its kind report detailing how 7.5 billion in Canadian advertisi=
ng revenues have been redirected to foreign digital platforms. This large s=
hift is already costing jobs, with nearly 170,000 folks employed in the med=
ia and advertising sector; this has the potential to be catastrophic to the=
Canadian economy. With 92% of digital ad dollars now going to non-Canadian=
platforms, Canada=E2=80=99s independence and voice in the media infrastruc=
ture are in jeopardy.

The folks over at Amnesty International published a new report highlighting=
the market power that Big Tech has =E2=80=94 from search and social media =
to e-commerce and mobile operating systems, they have monopolized the marke=
t. The report calls attention to the human rights harms linked to Big Tech'=
s dominance. Examples include the sale and collection of sensitive data col=
lected on period and fertility tracking apps, and the labor rights abuses a=
nd workplace surveillance happening in data centers and Amazon warehouses a=
round the world.

Amnesty International=E2=80=99s recommendations to halt these violations ar=
e on point =E2=80=94 including the need to break up dominant firms where ne=
cessary, mandate data portability, and ensure competition enforcement is in=
formed by human rights considerations. Cheers, friends.



=20

The Check My Ads Team=20







=20


Check My Ads in the Wild =F0=9F=90=BE

=F0=9F=8E=A4 Arielle chats with Kendra Barnett on Adspeak's latest podcast =
episode dedicated to Epsilon SSP. They break down Adweek's latest investiga=
tion: how an agency holding company's unique ownership of a supply-side pla=
tform adds a potential edge over its rivals. Arielle explains how agencies =
unknowingly bought media through their competitor=E2=80=99s ad exchange, ex=
posing client targeting preferences, inventory costs, and other data too.

=F0=9F=87=A8=F0=9F=87=A6 Our Policy Manager, Aditi Ramesh, is headed to the=
University of Ottawa=E2=80=99s InfoLab Summit on Climate Mis/Disinformatio=
n this Friday and Saturday! On September 19th, Aditi will be on a panel spe=
aking about the design, operation, and regulation of digital systems that i=
nfluence the integrity of climate discourse. On September 20th, she will pr=
esent Check My Ads=E2=80=99 approach to building a new future for digital a=
dvertising and policy solutions to restore adtech integrity. Come stop by a=
nd say hi!

=F0=9F=97=A3=EF=B8=8FOur Director of Intelligence, Iesha White, spoke in Lo=
ndon at the Technology, Democracy & Future of the UK Day Conference. She di=
scussed the role of ads in the larger digital ecosystem and how AI is chang=
ing the way media is bought and sold. Iesha also participated in the Europe=
an Commission's online advertising study workshop in Brussels. While things=
are changing, thanks to regulatory fronts in the UK and EU, the work is no=
t done, and we are calling for more support and collaborators as we advocat=
e to reform the digital advertising industry. Despite the seriousness, here=
is a cool pic of Iesha in Brussels.



















=20


We're Launching More Tailored Content For Our Community!=20

We are launching more tailored content, and we want to make sure you=E2=80=
=99re getting the most relevant, up-to-date info for you.

=F0=9F=91=89 Set your newsletter preferences here.





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DONATE

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Check My Ads Institute is a non-profit 501(c)3 organization.=20
=E2=80=A8Tax ID/EIN: 87-1895699

Have any questions or comments? =E2=80=A8Reach out to us at Hello@CheckMyAd=
s.org

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outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-=
width: 100%; clear: both; float: none; display: unset; text-align: left; ma=
rgin-bottom: 12px; margin-top: 12px; height: auto; margin: 12px auto 12px 0=
;" src=3D"[link removed]
s/CMA_Logo_45_4x.png" alt=3D"A blue and red logo of dominoes falling with t=
he text Check My Ads" width=3D"146" align=3D"left" data-wrap-text-margin=3D=
"25" data-wrap-text=3D"Break text around image"><!--[if mso]></center><![en=
d-if]-->
</figure></th>=20
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</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 9px; padding-bottom: 9px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
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end-if]-->
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></figure> <!--[if mso]></center><![end-if]-->
</figure>=20
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<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;"=
>
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<div class=3D"custom-insert-img align-center break-text-ar=
ound-image" style=3D"margin: 12px auto important; float: none; max-width: 5=
50px; text-align: center; margin-bottom: 12px; margin-top: 12px; Margin: 12=
px auto;">
<img class=3D"align-center break-text-around-image" src=
=3D"[link removed]
e%20(13).png" alt width=3D"600" align=3D"center" data-wrap-text-margin=3D"2=
5" data-wrap-text=3D"Break text around image" style=3D"outline: none; text-=
decoration: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: =
both; display: block; margin: 0 auto; float: none; text-align: center; widt=
h: 100%; height: auto; Margin: 12px auto;">
</div> <!--[if mso]></center><![end-if]-->
</figure>=20
<p class=3D"Paragraph SCXW174244998 BCX0" style=3D"color: #=
3c4144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0; ma=
rgin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; ma=
rgin-bottom: 10px; Margin-bottom: 10px;"><span class=3D"TextRun SCXW1742449=
98 BCX0" lang=3D"EN-US" xml:lang=3D"EN-US" data-contrast=3D"auto"><span cla=
ss=3D"NormalTextRun SCXW174244998 BCX0">Hi friends,</span></span></p>=20
</div>=20
<div class=3D"OutlineElement Ltr SCXW174244998 BCX0">=20
<div class=3D"SCXW177053040 BCX0">=20
<div class=3D"OutlineElement Ltr SCXW177053040 BCX0">=20
<h2 class=3D"md-end-block md-p md-focus" style=3D"padding=
: 0; Margin: 0; word-wrap: normal; margin-bottom: 10px; Margin-bottom: 10px=
; box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: =
0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0=
; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strict=
ness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff;=
--tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000=
; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored:=
0 0 #0000; line-height: inherit; margin: 0.8em 0px; white-space: pre-wrap;=
position: relative; caret-color: rgb(51, 51, 51); color: rgb(51, 51, 51); =
font-family: Georgia, serif; font-size: 16px; font-style: normal; font-vari=
ant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: sta=
rt; text-indent: 0px; text-transform: none; word-spacing: 0px; -webkit-text=
-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration: =
none;"><span class=3D"md-plain md-expand" style=3D"box-sizing: border-box; =
--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --=
tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-sca=
le-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring=
-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 1=
30 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0=
000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: rgb(1, =
59, 92);"><span class=3D"notion-enable-hover" style=3D"font-size: 16pt;" da=
ta-token-index=3D"0"><span class=3D"notion-enable-hover" data-token-index=
=3D"0"><span class=3D"discussion-id-238085ab-68c9-8015-b816-001c9194d499 no=
tion-enable-hover" data-token-index=3D"0">The trial with implications heard=
=E2=80=98round the world<!-- notionvc: 8315017c-bd9f-4341-a62a-2bab05ba7c9=
8 --></span><!-- notionvc: 78fae450-5617-4920-825a-2932272d4ceb --><!-- not=
ionvc: 75df13eb-45d5-4d61-88b1-36a1a152af87 --></span></span></span></h2>=
=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;">In the latest Google monopoly news, the remedies portion of the adtech =
trial is later this month, on September 22. The predictions are swirling: W=
ill the remedies be as robust as the <a href=3D"[link removed]
emails/tracking/click-link/YKR_AvCyFx_hvGtcYSvthTZBvjn5P1tPz0fdit3dGbc=3D/j=
hIps6rRjK7Al1KZjgZAZIhYQIDlgPrEOEvn7hSUXR8=3D" style=3D"color: #0074d9; tex=
t-decoration: none; font-weight: inherit; padding: 0; text-align: left; lin=
e-height: 1.5;">DOJ=E2=80=99s proposal</a>, or will we see another outcome =
similar to the <a href=3D"[link removed]
link/YKR_AvCyFx_hvGtcYSvthTZBvjn5P1tPz0fdit3dGbc=3D/jhIps6rRjK7Al1KZjgZAZI5=
C8diy3eCGc2e3LD9zIs0=3D" style=3D"color: #0074d9; text-decoration: none; fo=
nt-weight: inherit; padding: 0; text-align: left; line-height: 1.5;">Google=
search remedies</a>? We are hopeful for lasting, impactful change for this=
monopolized market. <a title=3D"Arielle" href=3D"[link removed]
m/emails/tracking/click-link/YKR_AvCyFx_hvGtcYSvthTZBvjn5P1tPz0fdit3dGbc=3D=
/jhIps6rRjK7Al1KZjgZAZDWVl1GaKekjX83iV3eYDSI=3D" target=3D"_blank" rel=3D"n=
oopener" style=3D"color: #0074d9; text-decoration: none; font-weight: inher=
it; padding: 0; text-align: left; line-height: 1.5;">Arielle</a> will be th=
ere in real time, sharing updates at&nbsp;<a href=3D"[link removed]
.com/emails/tracking/click-link/YKR_AvCyFx_hvGtcYSvthTZBvjn5P1tPz0fdit3dGbc=
=3D/jhIps6rRjK7Al1KZjgZAZFSOjAii5DZIOgXxaY9QZj0=3D" style=3D"color: #0074d9=
; text-decoration: none; font-weight: inherit; padding: 0; text-align: left=
; line-height: 1.5;">usvgoogleads.com</a> in between protein shots.</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;">The European Commission fined Google =E2=82=AC2.95 billion for breachin=
g EU antitrust rules earlier this month. Google=E2=80=99s ad business <em>a=
lone</em> rakes over <a href=3D"[link removed]
click-link/YKR_AvCyFx_hvGtcYSvthTZBvjn5P1tPz0fdit3dGbc=3D/jhIps6rRjK7Al1KZj=
gZAZFPRbKTukaflqKWNTUUzens=3D" style=3D"color: #0074d9; text-decoration: no=
ne; font-weight: inherit; padding: 0; text-align: left; line-height: 1.5;">=
$265 billion per year</a> =E2=80=93 this is simply a slap on the wrist and =
"cost-of-doing-business" fine for Google, and is <em>nowhere</em> near <a h=
ref=3D"[link removed]
tcYSvthTZBvjn5P1tPz0fdit3dGbc=3D/jhIps6rRjK7Al1KZjgZAZBfStau1JW4Z1ATkEAN0RH=
U=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: inherit;=
padding: 0; text-align: left; line-height: 1.5;">the remedy many competiti=
on advocates</a> were hoping for. We need to bring transparency to a system=
that has worked against publishers and advertisers for far too long.</p>=
=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;"><!-- notionvc: 1f2af456-fc5f-4483-8913-127526e8f646 --></p>=20
<h2 class=3D"md-end-block md-p md-focus" style=3D"padding=
: 0; Margin: 0; word-wrap: normal; margin-bottom: 10px; Margin-bottom: 10px=
; box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: =
0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0=
; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strict=
ness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff;=
--tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000=
; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored:=
0 0 #0000; line-height: inherit; margin: 0.8em 0px; white-space: pre-wrap;=
position: relative; caret-color: rgb(51, 51, 51); color: rgb(51, 51, 51); =
font-family: Georgia, serif; font-size: 16px; font-style: normal; font-vari=
ant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: sta=
rt; text-indent: 0px; text-transform: none; word-spacing: 0px; -webkit-text=
-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration: =
none;"><span class=3D"md-plain md-expand" style=3D"box-sizing: border-box; =
--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --=
tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-sca=
le-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring=
-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 1=
30 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0=
000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: rgb(1, =
59, 92);"><span class=3D"notion-enable-hover" style=3D"font-size: 16pt;" da=
ta-token-index=3D"0"><span class=3D"notion-enable-hover" data-token-index=
=3D"0"><span class=3D"discussion-id-238085ab-68c9-8015-b816-001c9194d499 no=
tion-enable-hover" data-token-index=3D"0">You don=E2=80=99t gotta catch =E2=
=80=98em all<!-- notionvc: d6b6c52e-0c5f-486c-93e2-614201b99349 --></span><=
/span></span></span></h2>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;">Would it be a Google report without news of a newly filed lawsuit again=
st them? We think not. PubMatic, <a href=3D"[link removed]
ls/tracking/click-link/YKR_AvCyFx_hvGtcYSvthTZBvjn5P1tPz0fdit3dGbc=3D/jhIps=
6rRjK7Al1KZjgZAZGx_fv71rCZNZ5HITyeUkh4=3D" style=3D"color: #0074d9; text-de=
coration: none; font-weight: inherit; padding: 0; text-align: left; line-he=
ight: 1.5;">in a similar move to OpenX</a> and <a href=3D"[link removed]
mails.com/emails/tracking/click-link/YKR_AvCyFx_hvGtcYSvthTZBvjn5P1tPz0fdit=
3dGbc=3D/jhIps6rRjK7Al1KZjgZAZE0hThmQI8-dPJRyaSbuP6g=3D" style=3D"color: #0=
074d9; text-decoration: none; font-weight: inherit; padding: 0; text-align:=
left; line-height: 1.5;">People Inc.</a>, announced last week that it has =
<a href=3D"[link removed]
_hvGtcYSvthTZBvjn5P1tPz0fdit3dGbc=3D/jhIps6rRjK7Al1KZjgZAZLzvVg-C5kfc8psr2v=
GmPWw=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: inhe=
rit; padding: 0; text-align: left; line-height: 1.5;">filed a suit against =
Google</a>. Pubmatic seeks to hold Google =E2=80=9C<a href=3D"[link removed]
eonemails.com/emails/tracking/click-link/YKR_AvCyFx_hvGtcYSvthTZBvjn5P1tPz0=
fdit3dGbc=3D/jhIps6rRjK7Al1KZjgZAZO4JfErDEDG_uf4Q7vG3Sj4=3D" style=3D"color=
: #0074d9; text-decoration: none; font-weight: inherit; padding: 0; text-al=
ign: left; line-height: 1.5;">accountable for their monopolistic practices =
in digital advertising</a>=E2=80=9D, with the end goal being to <a href=3D"=
[link removed]
TZBvjn5P1tPz0fdit3dGbc=3D/jhIps6rRjK7Al1KZjgZAZOjxJ2ZcZT7wgpUp2q-Zz7o=3D" s=
tyle=3D"color: #0074d9; text-decoration: none; font-weight: inherit; paddin=
g: 0; text-align: left; line-height: 1.5;">restore fair market conditions</=
a>. People Inc. is bringing the publisher=E2=80=99s side to the conversatio=
n, with a story of how Google=E2=80=99s ad tech practices <a href=3D"https:=
//api.neonemails.com/emails/tracking/click-link/YKR_AvCyFx_hvGtcYSvthTZBvjn=
5P1tPz0fdit3dGbc=3D/jhIps6rRjK7Al1KZjgZAZArPprpDjYCUNWjFH17t5Gc=3D" style=
=3D"color: #0074d9; text-decoration: none; font-weight: inherit; padding: 0=
; text-align: left; line-height: 1.5;">have reduced competition in content =
creation.</a> OpenX and Pubmatic are each suing for the right to a free and=
fair adtech marketplace =E2=80=93&nbsp;because without appropriate remedie=
s or judgment, Google's anticompetitive behavior will not change.</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;">That's not all - this week, Magnite SSP joined in on the fun. Following=
their <a href=3D"[link removed]
_AvCyFx_hvGtcYSvthTZBvjn5P1tPz0fdit3dGbc=3D/jhIps6rRjK7Al1KZjgZAZDAFlBj2Y5A=
bYpokSE0lNCw=3D" style=3D"color: #0074d9; text-decoration: none; font-weigh=
t: inherit; padding: 0; text-align: left; line-height: 1.5;">hint of an inc=
oming lawsuit in August</a>, Magnite has made good on its promise and annou=
nced that it, too, <a href=3D"[link removed]
ick-link/YKR_AvCyFx_hvGtcYSvthTZBvjn5P1tPz0fdit3dGbc=3D/jhIps6rRjK7Al1KZjgZ=
AZAjVTL0pZ0B8ZB97e7XEghw=3D" style=3D"color: #0074d9; text-decoration: none=
; font-weight: inherit; padding: 0; text-align: left; line-height: 1.5;">ha=
s filed a case against the Alphabet company</a> for its anticompetitive pra=
ctices.</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;">Despite the goal not really being to catch them all, Google has caught =
3 litigious cases following the adtech trial that <a href=3D"[link removed]
onemails.com/emails/tracking/click-link/YKR_AvCyFx_hvGtcYSvthTZBvjn5P1tPz0f=
dit3dGbc=3D/jhIps6rRjK7Al1KZjgZAZLQZpYrBl3u1Zt0rz-_jZkw=3D" style=3D"color:=
#0074d9; text-decoration: none; font-weight: inherit; padding: 0; text-ali=
gn: left; line-height: 1.5;">declared them a monopoly.</a></p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;">In a fun turn, friend of fair ads, Ari Paparo was ahead of the game and=
had already registered the domain in case of a future Magnite lawsuit. Che=
ck out what happens when you visit <a href=3D"[link removed]
ails/tracking/click-link/YKR_AvCyFx_hvGtcYSvthTZBvjn5P1tPz0fdit3dGbc=3D/jhI=
ps6rRjK7Al1KZjgZAZG-d3pawkjvZvJ5v93rEesA=3D" style=3D"color: #0074d9; text-=
decoration: none; font-weight: inherit; padding: 0; text-align: left; line-=
height: 1.5;">magnitevgoogle.com</a>!</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;"><!-- notionvc: b63c3974-abb3-4627-9d9a-9c2ff123d1c0 --></p>=20
<h2 class=3D"md-end-block md-p md-focus" style=3D"padding=
: 0; Margin: 0; word-wrap: normal; margin-bottom: 10px; Margin-bottom: 10px=
; box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: =
0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0=
; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strict=
ness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff;=
--tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000=
; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored:=
0 0 #0000; line-height: inherit; margin: 0.8em 0px; white-space: pre-wrap;=
position: relative; caret-color: rgb(51, 51, 51); color: rgb(51, 51, 51); =
font-family: Georgia, serif; font-size: 16px; font-style: normal; font-vari=
ant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: sta=
rt; text-indent: 0px; text-transform: none; word-spacing: 0px; -webkit-text=
-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration: =
none;"><span class=3D"md-plain md-expand" style=3D"box-sizing: border-box; =
--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --=
tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-sca=
le-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring=
-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 1=
30 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0=
000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: rgb(1, =
59, 92);"><span class=3D"notion-enable-hover" style=3D"font-size: 16pt;" da=
ta-token-index=3D"0"><span class=3D"notion-enable-hover" data-token-index=
=3D"0"><span class=3D"discussion-id-238085ab-68c9-8015-b816-001c9194d499 no=
tion-enable-hover" data-token-index=3D"0">In the world of Policy<!-- notion=
vc: 3b084c66-97da-4591-a9d2-e58e963f6201 --></span></span></span></span></h=
2>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;">Some exciting news, the <a href=3D"[link removed]
acking/click-link/YKR_AvCyFx_hvGtcYSvthTZBvjn5P1tPz0fdit3dGbc=3D/jhIps6rRjK=
7Al1KZjgZAZJ_k2jJKAYW_geFR0NzgJaA=3D" style=3D"color: #0074d9; text-decorat=
ion: none; font-weight: inherit; padding: 0; text-align: left; line-height:=
1.5;">Information Commissioner=E2=80=99s Office (ICO) called for comment</=
a> on their approach to regulating online advertising, and <a href=3D"https=
://api.neonemails.com/emails/tracking/click-link/YKR_AvCyFx_hvGtcYSvthTZBvj=
n5P1tPz0fdit3dGbc=3D/jhIps6rRjK7Al1KZjgZAZMqRaN6t_VGiqWLQdnBrpfU=3D" style=
=3D"color: #0074d9; text-decoration: none; font-weight: inherit; padding: 0=
; text-align: left; line-height: 1.5;">we jumped at the opportunity to offe=
r a response</a>.</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;">As it stands, digital advertising is intrusive, but the trade off doesn=
't need to be effectiveness. We applaud the ICO for taking a look under the=
hood of the digital advertising ecosystem and seeking options that don=E2=
=80=99t compromise consumers=E2=80=99 privacy while benefitting to publishe=
rs and brands.</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;">Separately, we joined in on the efforts to keep the planet healthier by=
championing for a healthier internet. The COP30 Presidency launched a Muti=
r=C3=A3o (Call to Action) to identify and amplify concrete initiatives that=
center information integrity in addressing climate change disinformation. =
We submitted the <a href=3D"[link removed]
k-link/YKR_AvCyFx_hvGtcYSvthTZBvjn5P1tPz0fdit3dGbc=3D/jhIps6rRjK7Al1KZjgZAZ=
JuyfA8VzkQFkeFgmrSrpcM=3D" style=3D"color: #0074d9; text-decoration: none; =
font-weight: inherit; padding: 0; text-align: left; line-height: 1.5;">Buil=
ding Better Online Businesses Act (BBOB)</a> as a solution for change. We h=
ad previously introduced the bill in April before the Vermont State House C=
ommittee. Amongst other things, this Act will establish new transparency st=
andards, which would address core financial incentives for the many adtech =
brokers who control how digital advertising is bought and sold online =E2=
=80=94 putting our climate information integrity at risk.</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;">We should expect privacy from our financial institutions. <a href=3D"ht=
tps://api.neonemails.com/emails/tracking/click-link/YKR_AvCyFx_hvGtcYSvthTZ=
Bvjn5P1tPz0fdit3dGbc=3D/jhIps6rRjK7Al1KZjgZAZAeMq3AABNgNJyOpk6nVvdc=3D" sty=
le=3D"color: #0074d9; text-decoration: none; font-weight: inherit; padding:=
0; text-align: left; line-height: 1.5;">Check My Ads and over 40 other gro=
ups signed on and submitted a comment</a> to the <a href=3D"[link removed]
nemails.com/emails/tracking/click-link/YKR_AvCyFx_hvGtcYSvthTZBvjn5P1tPz0fd=
it3dGbc=3D/jhIps6rRjK7Al1KZjgZAZPEA5OqJPK0XroALJfx1sg8=3D" style=3D"color: =
#0074d9; text-decoration: none; font-weight: inherit; padding: 0; text-alig=
n: left; line-height: 1.5;">House Financial Services Committee</a> for thei=
r request for feedback on current federal consumer financial data privacy l=
aw and potential legislative proposals. We have all received those notices =
in the mail: a flyer from our bank or credit card company explaining all th=
e ways the company will disclose our data to other entities unless they exp=
licitly opt-out. But these companies don=E2=80=99t make it easy to do so =
=E2=80=93 users are =E2=80=9Cdark patterned=E2=80=9D into giving away their=
data through deceptive design techniques, such as using ambiguous language=
or burying key privacy terms. One of the proposed remedies in this comment=
is an amendment to the Gramm Leach Bliley Act (GLBA), which would require =
financial institutions to obtain explicit&nbsp;<em>opt-in</em> consent for =
third-party data sharing.</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;"><!-- notionvc: b69312be-93f6-488e-81a3-7e1b9343873b --></p>=20
<h2 class=3D"md-end-block md-p md-focus" style=3D"padding=
: 0; Margin: 0; word-wrap: normal; margin-bottom: 10px; Margin-bottom: 10px=
; box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: =
0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0=
; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strict=
ness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff;=
--tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000=
; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored:=
0 0 #0000; line-height: inherit; margin: 0.8em 0px; white-space: pre-wrap;=
position: relative; caret-color: rgb(51, 51, 51); color: rgb(51, 51, 51); =
font-family: Georgia, serif; font-size: 16px; font-style: normal; font-vari=
ant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: sta=
rt; text-indent: 0px; text-transform: none; word-spacing: 0px; -webkit-text=
-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration: =
none;"><span class=3D"md-plain md-expand" style=3D"box-sizing: border-box; =
--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --=
tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-sca=
le-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring=
-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 1=
30 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0=
000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: rgb(1, =
59, 92);"><span class=3D"notion-enable-hover" style=3D"font-size: 16pt;" da=
ta-token-index=3D"0"><span class=3D"notion-enable-hover" data-token-index=
=3D"0"><span class=3D"discussion-id-26a085ab-68c9-80ea-8edd-001ce34bbd7e no=
tion-enable-hover" data-token-index=3D"0">Friends of Fair Ads </span><!-- n=
otionvc: a3a7cd31-6c24-423e-a32a-36c636ca92ef --></span></span></span></h2>=
=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;">We=E2=80=99ve got friends in cool places doing cool things!</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;">Canadian media is in jeopardy. Canadian Media Means Business (CMMB) dro=
pped a first of its kind report detailing how 7.5 <a href=3D"[link removed]
onemails.com/emails/tracking/click-link/YKR_AvCyFx_hvGtcYSvthTZBvjn5P1tPz0f=
dit3dGbc=3D/jhIps6rRjK7Al1KZjgZAZAhsvpUtemWj6ebkVNGxU6I=3D" style=3D"color:=
#0074d9; text-decoration: none; font-weight: inherit; padding: 0; text-ali=
gn: left; line-height: 1.5;">billion in Canadian advertising revenues have =
been redirected to foreign digital platforms</a>. This large shift is alrea=
dy costing jobs, with nearly 170,000 folks employed in the media and advert=
ising sector; this has the potential to be catastrophic to the Canadian eco=
nomy. With 92% of digital ad dollars now going to non-Canadian platforms, C=
anada=E2=80=99s independence and voice in the media infrastructure are in j=
eopardy.</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;">The folks over at <a href=3D"[link removed]
/click-link/YKR_AvCyFx_hvGtcYSvthTZBvjn5P1tPz0fdit3dGbc=3D/jhIps6rRjK7Al1KZ=
jgZAZDANMpphPx7XM6pvmZ1euJ8=3D" style=3D"color: #0074d9; text-decoration: n=
one; font-weight: inherit; padding: 0; text-align: left; line-height: 1.5;"=
>Amnesty International</a> published a new report highlighting the <a href=
=3D"[link removed]
SvthTZBvjn5P1tPz0fdit3dGbc=3D/jhIps6rRjK7Al1KZjgZAZDhib8g8aHjfiCejdjtf8XU=
=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: inherit; =
padding: 0; text-align: left; line-height: 1.5;">market power that Big Tech=
has</a> =E2=80=94 from search and social media to e-commerce and mobile op=
erating systems, they have monopolized the market. The report calls attenti=
on to the human rights harms linked to Big Tech's dominance. Examples inclu=
de the sale and collection of sensitive data collected on period and fertil=
ity tracking apps, and the labor rights abuses and workplace surveillance h=
appening in data centers and Amazon warehouses around the world.</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;">Amnesty International=E2=80=99s recommendations to halt these violation=
s are on point =E2=80=94 including the need to break up dominant firms wher=
e necessary, mandate data portability, and ensure competition enforcement i=
s informed by human rights considerations. Cheers, friends.</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;"><!-- notionvc: 17ae1e06-56ef-4339-9db1-5814fdf788d7 --></p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;">&nbsp;</p>=20
<div class=3D"OutlineElement Ltr SCXW211069502 BCX0">=20
<p class=3D"Paragraph SCXW211069502 BCX0" style=3D"color=
: #3c4144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0;=
margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5;=
margin-bottom: 10px; Margin-bottom: 10px;"><span class=3D"TextRun SCXW2110=
69502 BCX0" lang=3D"EN-US" xml:lang=3D"EN-US" data-contrast=3D"auto"><span =
class=3D"NormalTextRun SCXW211069502 BCX0">The Check My Ads Team</span></sp=
an><span class=3D"EOP SCXW211069502 BCX0" data-ccp-props=3D"{&quot;13423311=
7&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;3=
35559739&quot;:240}">&nbsp;</span></p>=20
</div>=20
</div>=20
</div>=20
</div> <p style=3D"color: #3c4144; font-family: Open Sans,sa=
ns-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: l=
eft; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom:=
10px;"><!-- notionvc: 0c21e5fa-a1bd-4e00-81b4-12219797ca8e --></p> <p clas=
s=3D"md-end-block md-p md-focus" style=3D"padding: 0; Margin: 0; margin-bot=
tom: 10px; Margin-bottom: 10px; box-sizing: border-box; --tw-border-spacing=
-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; =
--tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale=
-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px;=
--tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246 / 0.5); --tw=
-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0=
0 #0000; --tw-shadow-colored: 0 0 #0000; line-height: inherit; orphans: 4;=
margin: 0.8em 0px; white-space: pre-wrap; position: relative; caret-color:=
rgb(51, 51, 51); color: rgb(51, 51, 51); font-family: 'Open Sans', 'Clear =
Sans', 'Helvetica Neue', Helvetica, Arial, 'Segoe UI Emoji', sans-serif; fo=
nt-size: 16px; font-style: normal; font-variant-caps: normal; font-weight: =
400; letter-spacing: normal; text-align: start; text-indent: 0px; text-tran=
sform: none; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-=
color: rgb(255, 255, 255); text-decoration: none;"><!-- notionvc: b7d0aa3c-=
a5b2-4fb1-b9c2-dd45476f9c31 --></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 1px; bord=
er-top-style: solid; border-top-color: #013B5C; margin-top: 18px; margin-bo=
ttom: 18px;" data-color=3D"#013B5C" data-thicknessnum=3D"1" data-dividersty=
le=3D"solid" data-topnum=3D"18" data-bottomnum=3D"18" data-height=3D"1" dat=
a-lineheight=3D"1">
&nbsp;
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 9px; padding-bottom: 9px;"><h2 clas=
s=3D"md-end-block md-p md-focus" style=3D"padding: 0; Margin: 0; word-wrap:=
normal; margin-bottom: 10px; Margin-bottom: 10px; box-sizing: border-box; =
--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --=
tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-sca=
le-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring=
-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 1=
30 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0=
000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; line-height: i=
nherit; margin: 0.8em 0px; white-space: pre-wrap; position: relative; caret=
-color: rgb(51, 51, 51); color: rgb(51, 51, 51); font-family: Georgia, seri=
f; font-size: 16px; font-style: normal; font-variant-caps: normal; font-wei=
ght: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text=
-transform: none; word-spacing: 0px; -webkit-text-stroke-width: 0px; backgr=
ound-color: rgb(255, 255, 255); text-decoration: none;"><span class=3D"md-p=
lain md-expand" style=3D"box-sizing: border-box; --tw-border-spacing-x: 0; =
--tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-ro=
tate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; =
--tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-r=
ing-offset-color: #fff; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-o=
ffset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #000=
0; --tw-shadow-colored: 0 0 #0000; color: rgb(1, 59, 92);"><span class=3D"n=
otion-enable-hover" style=3D"font-size: 16pt;" data-token-index=3D"0">Check=
My Ads in the Wild =F0=9F=90=BE</span></span></h2> <p style=3D"color: #3c4=
144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0; margi=
n: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margi=
n-bottom: 10px; Margin-bottom: 10px;">=F0=9F=8E=A4&nbsp;<a href=3D"[link removed]
api.neonemails.com/emails/tracking/click-link/YKR_AvCyFx_hvGtcYSvthTZBvjn5P=
1tPz0fdit3dGbc=3D/jhIps6rRjK7Al1KZjgZAZEq8LspN0ReDYLzEA-L6pz4=3D" style=3D"=
color: #0074d9; text-decoration: none; font-weight: inherit; padding: 0; te=
xt-align: left; line-height: 1.5;">Arielle chats with Kendra Barnett on Ads=
peak's latest podcast episode</a> dedicated to Epsilon SSP. They break down=
Adweek's latest investigation: how an agency holding company's unique owne=
rship of a supply-side platform adds a potential edge over its rivals. Arie=
lle explains how agencies unknowingly bought media through their competitor=
=E2=80=99s ad exchange, exposing client targeting preferences, inventory co=
sts, and other data too.</p> <p style=3D"color: #3c4144; font-family: Open =
Sans,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-a=
lign: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-=
bottom: 10px;">=F0=9F=87=A8=F0=9F=87=A6&nbsp;Our Policy Manager, <a href=3D=
"[link removed]
hTZBvjn5P1tPz0fdit3dGbc=3D/jhIps6rRjK7Al1KZjgZAZOhQBcRnEVp_h1gS7rkIlCs=3D" =
style=3D"color: #0074d9; text-decoration: none; font-weight: inherit; paddi=
ng: 0; text-align: left; line-height: 1.5;">Aditi Ramesh</a>, is headed to =
the University of Ottawa=E2=80=99s InfoLab <a href=3D"[link removed]
s.com/emails/tracking/click-link/YKR_AvCyFx_hvGtcYSvthTZBvjn5P1tPz0fdit3dGb=
c=3D/jhIps6rRjK7Al1KZjgZAZMJxdt6wlVmm4J5GsabnkLQ=3D" style=3D"color: #0074d=
9; text-decoration: none; font-weight: inherit; padding: 0; text-align: lef=
t; line-height: 1.5;">Summit on Climate Mis/Disinformation</a> this Friday =
and Saturday! On September 19th, Aditi will be on a <a href=3D"[link removed]
neonemails.com/emails/tracking/click-link/YKR_AvCyFx_hvGtcYSvthTZBvjn5P1tPz=
0fdit3dGbc=3D/jhIps6rRjK7Al1KZjgZAZHUbQkoYGhSW99_eMtSjipM=3D" style=3D"colo=
r: #0074d9; text-decoration: none; font-weight: inherit; padding: 0; text-a=
lign: left; line-height: 1.5;">panel</a> speaking about the design, operati=
on, and regulation of digital systems that influence the integrity of clima=
te discourse. On September 20th, she will <a href=3D"[link removed]
.com/emails/tracking/click-link/YKR_AvCyFx_hvGtcYSvthTZBvjn5P1tPz0fdit3dGbc=
=3D/jhIps6rRjK7Al1KZjgZAZPrgQC46AO6ihbIOKkebvUM=3D" style=3D"color: #0074d9=
; text-decoration: none; font-weight: inherit; padding: 0; text-align: left=
; line-height: 1.5;">present</a> Check My Ads=E2=80=99 approach to building=
a new future for digital advertising and policy solutions to restore adtec=
h integrity. Come stop by and say hi!</p> <p style=3D"color: #3c4144; font-=
family: Open Sans,sans-serif; font-weight: 400; padding: 0; margin: 0; Marg=
in: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: =
10px; Margin-bottom: 10px;">=F0=9F=97=A3=EF=B8=8FOur Director of Intelligen=
ce, <a href=3D"[link removed]
CyFx_hvGtcYSvthTZBvjn5P1tPz0fdit3dGbc=3D/jhIps6rRjK7Al1KZjgZAZBuvshLDzvyqtJ=
YvVzsqagc=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: =
inherit; padding: 0; text-align: left; line-height: 1.5;">Iesha White</a>, =
spoke in London at the Technology, Democracy &amp; Future of the UK Day Con=
ference. She discussed the role of ads in the larger digital ecosystem and =
how AI is changing the way media is bought and sold. Iesha also participate=
d in the European Commission's online advertising study workshop in Brussel=
s. While things are changing, thanks to regulatory fronts in the UK and EU,=
the work is not done, and we are calling for more support and collaborator=
s as we advocate to reform the digital advertising industry. Despite the se=
riousness, here is a cool pic of Iesha in Brussels.</p>=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->=20
<div class=3D"custom-insert-img align-center break-text-aro=
und-image" style=3D"margin: 12px auto important; float: none; text-align: c=
enter; margin-bottom: 12px; margin-top: 12px; max-width: 399px; Margin: 12p=
x auto;">
<img class=3D"align-center break-text-around-image" src=3D=
"[link removed]
peg.png" alt=3D"Iesha White pictured speaking " width=3D"399" height=3D"293=
" align=3D"center" data-wrap-text-margin=3D"25" data-wrap-text=3D"Break tex=
t around image" style=3D"outline: none; text-decoration: none; -ms-interpol=
ation-mode: bicubic; max-width: 100%; clear: both; display: block; margin: =
0 auto; float: none; text-align: center; width: 100%; height: auto; Margin:=
12px auto;">
</div> <!--[if mso]></center><![end-if]-->
</figure> <p style=3D"color: #3c4144; font-family: Open Sans=
,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align=
: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bott=
om: 10px;"><!-- notionvc: 186a8082-44ea-4ab9-b72c-8144bda7aa2d --></p> <p s=
tyle=3D"color: #3c4144; font-family: Open Sans,sans-serif; font-weight: 400=
; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line=
-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"><span class=3D"EOP=
SCXW226776808 BCX0" data-ccp-props=3D"{&quot;134233117&quot;:false,&quot;1=
34233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}">=
<!-- notionvc: d6009fdd-b7ba-4257-b731-65c3e91db72d --></span></p>=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]--><!--[if mso]></center><![=
end-if]-->
</figure>=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]--><!--[if mso]></center><![=
end-if]-->
</figure> <p style=3D"color: #3c4144; font-family: Open Sans=
,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align=
: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bott=
om: 10px;"><!-- notionvc: d019eb5d-112a-4206-bd9f-83aa8f7129dd --></p> <p s=
tyle=3D"color: #3c4144; font-family: Open Sans,sans-serif; font-weight: 400=
; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line=
-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"><!-- notionvc: 1bf=
bd8db-e5b6-4846-a054-bc9d46b16ea7 --></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 1px; bord=
er-top-style: solid; border-top-color: #013B5C; margin-top: 18px; margin-bo=
ttom: 18px;" data-color=3D"#013B5C" data-thicknessnum=3D"1" data-dividersty=
le=3D"solid" data-topnum=3D"18" data-bottomnum=3D"18" data-height=3D"1" dat=
a-lineheight=3D"1">
&nbsp;
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 9px; padding-bottom: 9px;"><h2 clas=
s=3D"md-end-block md-p md-focus" style=3D"padding: 0; Margin: 0; word-wrap:=
normal; margin-bottom: 10px; Margin-bottom: 10px; box-sizing: border-box; =
--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --=
tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-sca=
le-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring=
-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 1=
30 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0=
000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; line-height: i=
nherit; margin: 0.8em 0px; white-space: pre-wrap; position: relative; caret=
-color: rgb(51, 51, 51); color: rgb(51, 51, 51); font-family: Georgia, seri=
f; font-size: 16px; font-style: normal; font-variant-caps: normal; font-wei=
ght: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text=
-transform: none; word-spacing: 0px; -webkit-text-stroke-width: 0px; backgr=
ound-color: rgb(255, 255, 255); text-decoration: none;"><span class=3D"md-p=
lain md-expand" style=3D"box-sizing: border-box; --tw-border-spacing-x: 0; =
--tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-ro=
tate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; =
--tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-r=
ing-offset-color: #fff; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-o=
ffset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #000=
0; --tw-shadow-colored: 0 0 #0000; color: rgb(1, 59, 92);"><span class=3D"n=
otion-enable-hover" style=3D"font-size: 16pt;" data-token-index=3D"0">We're=
Launching More Tailored Content For Our Community! </span></span></h2> <p =
style=3D"color: #3c4144; font-family: Open Sans,sans-serif; font-weight: 40=
0; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; lin=
e-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">We are launching =
more tailored content, and we want to make sure you=E2=80=99re getting the =
most relevant, up-to-date info for you.</p> <p style=3D"color: #3c4144; fon=
t-family: Open Sans,sans-serif; font-weight: 400; padding: 0; margin: 0; Ma=
rgin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom=
: 10px; Margin-bottom: 10px;">=F0=9F=91=89 Set your newsletter preferences =
<a title=3D"here" href=3D"[link removed]
link/YKR_AvCyFx_hvGtcYSvthTZBvjn5P1tPz0fdit3dGbc=3D/jhIps6rRjK7Al1KZjgZAZKs=
c8zd0Nc-pNaWzwCq_lcY=3D" target=3D"_blank" rel=3D"noopener" style=3D"color:=
#0074d9; text-decoration: none; font-weight: inherit; padding: 0; text-ali=
gn: left; line-height: 1.5;">here</a>.</p> <p style=3D"color: #3c4144; font=
-family: Open Sans,sans-serif; font-weight: 400; padding: 0; margin: 0; Mar=
gin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom:=
10px; Margin-bottom: 10px;"><!-- notionvc: ed92bca2-6fed-419a-8388-efea022=
646d4 --></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 1px; bord=
er-top-style: solid; border-top-color: #013B5C; margin-top: 18px; margin-bo=
ttom: 18px;" data-color=3D"#013B5C" data-thicknessnum=3D"1" data-dividersty=
le=3D"solid" data-topnum=3D"18" data-bottomnum=3D"18" data-height=3D"1" dat=
a-lineheight=3D"1">
&nbsp;
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 9px; padding-bottom: 9px;"><p class=
=3D"align-center" style=3D"font-weight: 400; Margin: 0; margin-bottom: 10px=
; Margin-bottom: 10px; background: #ffffff; padding: 10px 10px 20px; font-f=
amily: Georgia, serif; font-size: 22pt; line-height: 24pt; color: #fe483a; =
max-width: 480px; text-align: center; margin: auto;">Fund the work</p>=20
<table class=3D"button expanded email-button mceNonEditable"=
style=3D"border-spacing: 0; border-collapse: collapse; padding: 0; vertica=
l-align: top; text-align: left; Margin: 0; width: 100%; max-width: 480px; m=
argin: 0px auto;">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-break: normal; overflow-wrap: break-wor=
d; vertical-align: top; color: #3c4144; font-family: Open Sans,sans-serif; =
font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-=
size: 12pt; line-height: 1.5; border-collapse: collapse;">=20
<table class=3D"mceNonEditable" style=3D"border-spacing:=
0; border-collapse: collapse; padding: 0; vertical-align: top; text-align:=
left; max-width: 100%; width: 100%;">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-ali=
gn: left;">=20
<td style=3D"word-break: normal; overflow-wrap: break=
-word; vertical-align: top; font-family: Open Sans,sans-serif; padding: 0; =
margin: 0; Margin: 0; background-color: #fe483a; color: #ffffff; border-col=
lapse: collapse; font-size: 18px; font-weight: 400; line-height: 28px; text=
-align: center; border: 0 solid #fe483a;">
<center style=3D"width: 100%; min-width: 100%;">
<a class=3D"titan__email-button mceEditable" style=
=3D"box-sizing: border-box; font-family: Open Sans,sans-serif; text-decorat=
ion: none; display: inline-block; width: 100%; padding-left: 0; padding-rig=
ht: 0; border-radius: 0; color: #ffffff; line-height: 28px; text-align: cen=
ter; border: 0 solid #fe483a; font-weight: bold; padding: 20px 0px 20px; fo=
nt-size: 16pt;" title=3D"DONATE" draggable=3D"false" href=3D"[link removed]
onemails.com/emails/tracking/click-link/YKR_AvCyFx_hvGtcYSvthTZBvjn5P1tPz0f=
dit3dGbc=3D/jhIps6rRjK7Al1KZjgZAZOt-VEe12NWAP16PcKP4Xko=3D" target=3D"_blan=
k" rel=3D"noopener" data-bgcolor=3D"#fe483a" data-bordercolor=3D"#282968" d=
ata-textcolor=3D"#FFFFFF" data-url=3D"[link removed]" da=
ta-text=3D"DONATE" data-borderradius=3D"0">DONATE</a>
</center></td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
</table> <p style=3D"color: #3c4144; font-family: Open Sans,=
sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align:=
left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-botto=
m: 10px;">&nbsp;</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 1px; bord=
er-top-style: solid; border-top-color: #013B5C; margin-top: 18px; margin-bo=
ttom: 18px;" data-color=3D"#013B5C" data-thicknessnum=3D"1" data-dividersty=
le=3D"solid" data-topnum=3D"18" data-bottomnum=3D"18" data-height=3D"1" dat=
a-lineheight=3D"1">
&nbsp;
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #FFFFFF;">=20
<th class=3D"columns large-6 small-12 first " style=3D"vertic=
al-align: top; color: #3c4144; font-family: Open Sans,sans-serif; font-weig=
ht: 400; padding: 0; text-align: left; font-size: 12pt; line-height: 1.5; m=
argin: 0 auto; Margin: 0 auto; word-break: break-word; overflow-wrap: break=
-word; width: 274px; padding-left: 24px; padding-right: 8px; border-collaps=
e: collapse; padding-top: 9px; padding-bottom: 9px;"><p style=3D"color: #3c=
4144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0; marg=
in: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; marg=
in-bottom: 10px; Margin-bottom: 10px;"><span style=3D"font-family: arial, h=
elvetica, sans-serif; color: rgb(1, 59, 92); font-size: 10pt; line-height: =
14pt !important;">Check My Ads Institute is a non-profit 501(c)3 organizati=
on. <br>=E2=80=A8Tax ID/EIN: 87-1895699</span></p></th>=20
<th class=3D"columns large-6 small-12 last default" style=3D"=
vertical-align: top; color: #3c4144; font-family: Open Sans,sans-serif; fon=
t-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-height: =
1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflow-wrap:=
break-word; width: 274px; padding-right: 24px; padding-left: 8px; border-c=
ollapse: collapse; padding-top: 9px; padding-bottom: 9px;"><p style=3D"colo=
r: #3c4144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0=
; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5=
; margin-bottom: 10px; Margin-bottom: 10px;"><span style=3D"font-family: ar=
ial, helvetica, sans-serif; color: rgb(1, 59, 92); font-size: 10pt; line-he=
ight: 14pt !important;">Have any questions or comments? =E2=80=A8Reach out =
to us at [email protected]</span></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row end-row-footer" style=3D"border-spacing: 0; =
border-collapse: collapse; vertical-align: top; text-align: left; padding: =
0; position: relative; width: 100%; display: table; margin: 0; Margin: 0; b=
ackground-color: #FFFFFF; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns large-6 small-12 first right" style=3D"v=
ertical-align: top; color: #3c4144; font-family: Open Sans,sans-serif; font=
-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-height: 1=
.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflow-wrap: =
break-word; width: 274px; padding-left: 24px; padding-right: 8px; border-co=
llapse: collapse; padding-top: 9px; padding-bottom: 24px;">
<table class=3D"editor-table align-left" style=3D"border-spa=
cing: 0; border-collapse: collapse; padding: 0; vertical-align: top; max-wi=
dth: 100%; margin-left: 0; margin-right: auto; width: 100%; border: 0px rgb=
(255, 255, 255); text-align: left;" border=3D"1">
<colgroup>
<col style=3D"width: 16.791%;">
<col style=3D"width: 16.791%;">
<col style=3D"width: 16.791%;">
<col style=3D"width: 16.791%;">
<col style=3D"width: 16.791%;">
<col style=3D"width: 16.791%;">
</colgroup>=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-break: normal; overflow-wrap: break-wor=
d; vertical-align: top; color: #3c4144; font-family: Open Sans,sans-serif; =
font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-=
size: 12pt; line-height: 1.5; border-width: 0px; border-color: rgb(255, 255=
, 255); border-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">=20
<div class=3D"custom-insert-img align-left break-text-a=
round-image" style=3D"float: none; max-width: 35px; text-align: left; margi=
n-bottom: 12px; margin-top: 12px; margin: 12px auto 12px 0;">
<a href=3D"[link removed]
click-link/YKR_AvCyFx_hvGtcYSvthTZBvjn5P1tPz0fdit3dGbc=3D/jhIps6rRjK7Al1KZj=
gZAZCNViaTnyzPJPwDh1StV-rY=3D" target=3D"_blank" rel=3D"noopener" data-link=
type=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weigh=
t: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;=
"><img class=3D"align-left break-text-around-image" src=3D"[link removed]
ds.app.neoncrm.com/neon/resource/checkmyads/images/navy-bluesky.png" alt=3D=
"navy-bluesky.png" width=3D"35" align=3D"left" data-wrap-text-margin=3D"25"=
data-wrap-text=3D"Break text around image" style=3D"outline: none; text-de=
coration: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: bo=
th; border: none; text-align: left; float: none; display: unset; height: au=
to; margin: 12px auto 12px 0;"></a>
</div>=20
</figure> <p style=3D"color: #3c4144; font-family: Open =
Sans,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-a=
lign: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-=
bottom: 10px;">&nbsp;</p> </td>=20
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If you're having trouble viewing this email, you can see it online, [link removed].
Hi friends,
The trial with implications heard ‘round the world

In the latest Google monopoly news, the remedies portion of the adtech trial is later this month, on September 22. The predictions are swirling: Will the remedies be as robust as the DOJ’s proposal, or will we see another outcome similar to the Google search remedies? We are hopeful for lasting, impactful change for this monopolized market. Arielle will be there in real time, sharing updates at usvgoogleads.com in between protein shots.

The European Commission fined Google €2.95 billion for breaching EU antitrust rules earlier this month. Google’s ad business alone rakes over $265 billion per year – this is simply a slap on the wrist and "cost-of-doing-business" fine for Google, and is nowhere near the remedy many competition advocates were hoping for. We need to bring transparency to a system that has worked against publishers and advertisers for far too long.


You don’t gotta catch ‘em all

Would it be a Google report without news of a newly filed lawsuit against them? We think not. PubMatic, in a similar move to OpenX and People Inc., announced last week that it has filed a suit against Google. Pubmatic seeks to hold Google “accountable for their monopolistic practices in digital advertising”, with the end goal being to restore fair market conditions. People Inc. is bringing the publisher’s side to the conversation, with a story of how Google’s ad tech practices have reduced competition in content creation. OpenX and Pubmatic are each suing for the right to a free and fair adtech marketplace – because without appropriate remedies or judgment, Google's anticompetitive behavior will not change.

That's not all - this week, Magnite SSP joined in on the fun. Following their hint of an incoming lawsuit in August, Magnite has made good on its promise and announced that it, too, has filed a case against the Alphabet company for its anticompetitive practices.

Despite the goal not really being to catch them all, Google has caught 3 litigious cases following the adtech trial that declared them a monopoly.

In a fun turn, friend of fair ads, Ari Paparo was ahead of the game and had already registered the domain in case of a future Magnite lawsuit. Check out what happens when you visit magnitevgoogle.com!


In the world of Policy

Some exciting news, the Information Commissioner’s Office (ICO) called for comment on their approach to regulating online advertising, and we jumped at the opportunity to offer a response.

As it stands, digital advertising is intrusive, but the trade off doesn't need to be effectiveness. We applaud the ICO for taking a look under the hood of the digital advertising ecosystem and seeking options that don’t compromise consumers’ privacy while benefitting to publishers and brands.

Separately, we joined in on the efforts to keep the planet healthier by championing for a healthier internet. The COP30 Presidency launched a Mutirão (Call to Action) to identify and amplify concrete initiatives that center information integrity in addressing climate change disinformation. We submitted the Building Better Online Businesses Act (BBOB) as a solution for change. We had previously introduced the bill in April before the Vermont State House Committee. Amongst other things, this Act will establish new transparency standards, which would address core financial incentives for the many adtech brokers who control how digital advertising is bought and sold online — putting our climate information integrity at risk.

We should expect privacy from our financial institutions. Check My Ads and over 40 other groups signed on and submitted a comment to the House Financial Services Committee for their request for feedback on current federal consumer financial data privacy law and potential legislative proposals. We have all received those notices in the mail: a flyer from our bank or credit card company explaining all the ways the company will disclose our data to other entities unless they explicitly opt-out. But these companies don’t make it easy to do so – users are “dark patterned” into giving away their data through deceptive design techniques, such as using ambiguous language or burying key privacy terms. One of the proposed remedies in this comment is an amendment to the Gramm Leach Bliley Act (GLBA), which would require financial institutions to obtain explicit opt-in consent for third-party data sharing.


Friends of Fair Ads

We’ve got friends in cool places doing cool things!

Canadian media is in jeopardy. Canadian Media Means Business (CMMB) dropped a first of its kind report detailing how 7.5 billion in Canadian advertising revenues have been redirected to foreign digital platforms. This large shift is already costing jobs, with nearly 170,000 folks employed in the media and advertising sector; this has the potential to be catastrophic to the Canadian economy. With 92% of digital ad dollars now going to non-Canadian platforms, Canada’s independence and voice in the media infrastructure are in jeopardy.

The folks over at Amnesty International published a new report highlighting the market power that Big Tech has — from search and social media to e-commerce and mobile operating systems, they have monopolized the market. The report calls attention to the human rights harms linked to Big Tech's dominance. Examples include the sale and collection of sensitive data collected on period and fertility tracking apps, and the labor rights abuses and workplace surveillance happening in data centers and Amazon warehouses around the world.

Amnesty International’s recommendations to halt these violations are on point — including the need to break up dominant firms where necessary, mandate data portability, and ensure competition enforcement is informed by human rights considerations. Cheers, friends.





The Check My Ads Team










Check My Ads in the Wild 🐾

🎤 Arielle chats with Kendra Barnett on Adspeak's latest podcast episode dedicated to Epsilon SSP. They break down Adweek's latest investigation: how an agency holding company's unique ownership of a supply-side platform adds a potential edge over its rivals. Arielle explains how agencies unknowingly bought media through their competitor’s ad exchange, exposing client targeting preferences, inventory costs, and other data too.

🇨🇦 Our Policy Manager, Aditi Ramesh, is headed to the University of Ottawa’s InfoLab Summit on Climate Mis/Disinformation this Friday and Saturday! On September 19th, Aditi will be on a panel speaking about the design, operation, and regulation of digital systems that influence the integrity of climate discourse. On September 20th, she will present Check My Ads’ approach to building a new future for digital advertising and policy solutions to restore adtech integrity. Come stop by and say hi!

🗣️Our Director of Intelligence, Iesha White, spoke in London at the Technology, Democracy & Future of the UK Day Conference. She discussed the role of ads in the larger digital ecosystem and how AI is changing the way media is bought and sold. Iesha also participated in the European Commission's online advertising study workshop in Brussels. While things are changing, thanks to regulatory fronts in the UK and EU, the work is not done, and we are calling for more support and collaborators as we advocate to reform the digital advertising industry. Despite the seriousness, here is a cool pic of Iesha in Brussels.






















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