From Tanya Goldman, CLASP <[email protected]>
Subject New Strategic Communications Toolkit from CLASP and Harvard Labor and Worklife Program
Date July 1, 2020 1:20 PM
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CLASP and Harvard Labor and Worklife Program's New Strategic Communications Toolkit
Dear Friends,We are reaching out to share a new toolkit released today by the Center for Law and Social Policy (CLASP) and the Harvard Law School Labor and Worklife Program.The toolkit, Protecting Workers Through Publicity: Promoting Workplace Law Compliance Through Strategic Communication:Explains why labor enforcement agencies should use media and other means of strategic communication (with recent research about the need for and deterrent impact of such action);Provides guidance for agencies about how to seek media coverage; andShares insights from agency officials, journalists, and communications experts.In a moment of reduced state budgets and limited resources, media coverage and strategic communications are a cost-effective way for agencies to multiply their impact and inform workers of their rights. We hope you will use this resource and share it with your networks.Some suggested tweets, if you would like to share the toolkit on social media:Min. wages ⬆️ in a number of cities on 7/1. Labor enforcement agencies need to publicize this or no one will know! This new toolkit from @CLASP_DC & @LWPHarvard explains why agencies need a media & communications plan & how to get started: [link removed] you know: when OSHA issues press releases about employers penalized for illegal unsafe conditions, it deters violations by *other* employers. New toolkit by @CLASP_DC & @LWPHarvard explains how labor agencies can use media to protect workers: [link removed] protect workers, labor enforcement agencies have to (1) enforce the law; and (2) tell everyone about it. This new toolkit from @CLASP_DC & @LWPHarvard explains why news stories can help drive workplace law compliance & how agencies can seek coverage: [link removed] don't hesitate to reach out if you have any questions.

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