We're thrilled to introduce the first creators in our new Sustainable America Changemakers Program! A project supporting content creators who are using their platforms to inspire action, share solutions, and bring more people into the conversation around sustainability.

Through funding and support, we're helping these creators do what they do best: make sustainable living feel more possible, more fun, and more powerful.

Meet Maddy Novich! (@cargobikemomma)
Based in NYC, Maddy is a passionate educator, mom of three, and cargo bike enthusiast. Through videos and tips from her daily rides- often with all three kids in tow- she shows how biking in the city is not only doable, but freeing, fun, and a smart choice for the planet. Whether she’s breaking down safe routes, showing off gear, or just cruising through the boroughs on a school run, Maddy makes the case for a more bike-friendly future.
TikTok / Website

Meet Alison Mountford! (@endsandstems)
Alison is a chef, entrepreneur, and food waste warrior who’s on a mission to help families waste less and eat better. With her Ends+Stems platform, she shares clever meal planning tips, delicious recipes, and real-talk resources that help people make the most of what they’ve already got in the fridge. She’s turning the fight against food waste into a movement that feels doable, yummy, and totally inspiring.
TikTok / Website