Hey John! Thanks so much for taking the time to open this email over the holiday weekend. That alone is a sign of support for our campaign that truly makes a difference to us. Of course, we also have to ask you to pitch in today, before our August fundraising deadline tomorrow. Give us a chance to explain why.
You’ve probably seen this from campaigns like ours before, and it remains true: Less than one percent of the people reading this will go on to donate today. In fact, that’s why we have to keep sending fundraising emails — we have to give as many folks as possible the opportunity to pitch in over the course of this campaign.