August 23, 2019: Before buying products or services from a company, 6% of voters say they almost always research the CEO's political views. A ScottRasmussen.com national survey found, however, that 64% rarely or never do so.[1]
Younger voters are much more interested in the political views of the CEO than their elders. Among those under 35, 13% say they research the political views before making a purchase. Among those 50 and older, just 2% take that step.
Still, when it comes to buying decisions, a majority of those younger voters are more interested in the quality of the products or services than the political angle. Among the nation’s senior citizens, 80% are more interested in what the company provides than the company's politics.
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