John, if your email inbox looks anything like mine, you’ve probably got a bunch of unopened emails from campaigns asking for help before the end-of-month this weekend.

So, yes, I know emails like this get to be pretty annoying. But I hope you’ll take a moment to let me explain why our campaign here in New Jersey really does need your support:

1) We’re one of only two governor’s races that will be decided in 2025. The election is just over two months away. “Fall short of our goal but hope to make up for it later” isn’t an option right now, John— because there is no “later” for us. Either we get the resources to get our message out on TV, online, and in person starting immediately, or we don’t.

2) Donald Trump and MAGA Republicans are going to do everything they can to defeat me in this race. Trump has already endorsed my opponent, Jack Ciattarelli, and led a rally for him — meaning MAGA money from all over the country is going to pour into Ciattarelli’s campaign. Not to mention, Ciattarelli’s being supported by a MAGA super PAC that’s pouring millions of dollars into negative ads that make one false assertion after another about my record and my character.

3) Polls show what was already a close race getting even tighter. Ciattarelli’s super PAC has been attacking me relentlessly for weeks, and it’s clearly having an impact, John. These polls also show that over 10% of voters are still undecided — so if we don’t get our message out to them before Ciattarelli does, losing doesn’t just become a risk. It becomes a likelihood.

John, the end-of-month is coming up on Sunday, and it’s so important that we are on track to hit our August fundraising goals. If you could split a donation between my campaign and the Voter Protection Project before the weekend to help us catch up to our goal, I would be extremely thankful →

Thanks, and have a great weekend.

-Mikie