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If you're having trouble viewing this email, you can see it online, https:/=
/api.neonemails.com/emails/content/1IyipbD_NLE2eXJnY_5EKmAfG2fjXDx4DN0syFHB=
Vdc=3D.
Hi friends,
Privacy Schmivacy=E2=80=A6 says no one.

Remember the DOJ vs Google antitrust trials? We'll be headed back to Virgin=
ia for the remedies phase of the adtech trial in just under a month; but in=
the meantime, the search remedies decision is expected to drop any moment =
now. What happens now that Google=E2=80=99s been declared a monopoly?

To unwind Google's search monopoly, one proposed remedy is for Google to of=
fload its Chrome browser=E2=80=A6 and Perplexity AI has a $34.5 billion bid=
in.

What=E2=80=99s the problem with Perplexity potentially snatching up Chrome?=
Chrome accounts for over 67% of global internet browsing, so a browser isn=
=E2=80=99t the only thing they'd be getting. Perplexity would own an unprec=
edented amount of user data across search, websites, and ad inventory, all =
of which fuel targeted advertising. If there's anything we've learned from =
the last two decades of Google's reign over adland, data is power. If Perpl=
exity, as a new entrant in the advertising game, were to fast-track its acc=
ess to this much data, it could have a massive impact on not just the ad in=
dustry, but on every one of us.
Hitting the Stage, and that=E2=80=99s not a good thing

Stagwell, an agency holding company, is in the preliminary stages of its ad=
-planning tool, Stage. To build it, Stagwell is testing a partnership with =
Palantir.

Their choice of partner in Palantir is raising concerns. As Arielle pointed=
out last year, =E2=80=9CFor the ad industry, it=E2=80=99s becoming increas=
ingly difficult to tell where one industrial complex begins and another end=
s.=E2=80=9D In an industry that=E2=80=99s always pushing back against its r=
eputation for being creepy and intrusive, working with a company that=E2=80=
=99s a key player in the surveillance business is...a choice.
The plug is pulled in the EU=20

In this week's episode of Google's malicious compliance, starting this Sept=
ember, Google is pulling the plug on political ads in the EU in response to=
the new EU regulation 2024/900.

The regulation sets strict rules on how political information is shared and=
requires transparency so citizens can see when they=E2=80=99re viewing pol=
itical ads, who is behind them, and whether they are receiving a targeted a=
d. Google is refusing to comply; and instead is choosing to withdraw from o=
ffering political ads entirely.

While they have committed to not running ads that may influence the electio=
n, Google will still be sharing some political info, such as official messa=
ges from EU member states. Meta made a similar announcement last month.

Why is this relevant? This is a major shift in how political speech is bein=
g distributed online in Europe. Cutting off one of the largest platforms mo=
nths before the election can reshape how campaigns reach voters. We've seen=
how moves like this by large platforms tend to play out. Rules like this o=
nly really impact legitimate actors that actually follow the rules - not th=
e countless others that are quite happy exploiting loopholes and reaping th=
e benefits of lacklster policy enforcement.=20
Meta=E2=80=99s AI enforcement is nonexistent. Are we surprised?

Our Director of Intelligence put it best: =E2=80=9Cseriously, wtf?=E2=80=9D=
U.S. lawmakers are calling for an investigation after learning that Meta=
=E2=80=99s AI chatbots were permitted to:

engage children in so-called "sensual" conversations

generate false medical information

help users argue racist claims

create disinformation, as long as the chatbot included an acknowledgement t=
hat the material it created was indeed false

The 200+ page policy was approved by Meta=E2=80=99s legal, policy, engineer=
ing teams, and chief ethicists. So seriously =E2=80=94 wtf Meta?
Google says =E2=80=9CAI is helping publishers=E2=80=9D or something

Google=E2=80=99s narrative is that their AI overviews are helping publisher=
s, claiming publishers receive =E2=80=9Cmore queries and higher quality cli=
cks=E2=80=9D. However, publishers watching their traffic have proven otherw=
ise - publisher traffic is down over 30%, by some estimates.

And it=E2=80=99s not only Google. Platforms across the board are softening =
the language, reframing metrics, and throwing out vague promises about supp=
orting journalism.

@Publishers, trust your own data, not their narrative.=20
The UK gave the greenlight to the Omnicom-IPG merger

The UK has approved the Omnicom-IPG Merger, bringing the industry one big s=
tep closer to creating the world=E2=80=99s largest advertising and marketin=
g agency. Yikes.

This merger will combine two of the biggest players in the business, reshap=
ing the global ad market and putting even more power in the hands of a sing=
le firm. This is something we have been cautioning and advocating against s=
ince the announcement that this deal was in the works.

But, just because this merger was approved by the CMA, it doesn't mean that=
this story is over.

Arielle said after we submitted our comments to the UK and Australia compet=
ition authorities, "Regulators are keen to learn more about principal tradi=
ng and agency deals with big tech, looking to understand how they impact th=
e market, and advertisers in particular. Irrespective of whether competitio=
n regulators take action to stop the Omnicom-IPG acquisition, their review =
of the deal is illuminating these practices and industry dynamics.=E2=80=9D

The merger isn=E2=80=99t final yet. Additional regulators in the EU and els=
ewhere still have to give the green light. We are hopeful that despite this=
approval, regulators around the world will examine the entrenched and unfa=
ir business practices, including principal trading, that we and other folks=
have flagged.

=20

Onward,=20

The Check My Ads Team=20







=20


Checkmate Call =E2=99=9F=EF=B8=8F

We had a blast on our last Checkmates call, join us for our next one? Our C=
heckmates get the behind-the-scenes on our investigations, and are the firs=
t to know the latest hot adtech gossip.

We talked Google, Yield, fraud, and AI =E2=80=94 totally unrelated, we prom=
ise =F0=9F=99=82. Friends of fair ads joined in, and well, an informative a=
nd spirited time was seriously had.

We hope to catch you at our next one!









=20


Check My Ads in the Wild =F0=9F=90=BE

=F0=9F=94=A5 It=E2=80=99s getting hot in Google remedy land. The witnesses =
and exhibit lists have dropped; be sure to stay in the know at usvgoogleads=
.com, where we will continue to share updates and resources for the next tr=
ial phase.

=F0=9F=8E=A4 Are you in Ontario, Canada? Come hang with our Policy Manager,=
Aditi Ramesh next month at the Summit on Climate Mis/Disinformation on Sep=
tember 19th for her panel on Digital Platforms, AI, and the Climate Informa=
tion Environment. Alongside other panelists, Aditi will be discussing how w=
e reshape and regulate these new systems to safeguard our climate.

=F0=9F=97=A3=EF=B8=8F Our Director of Intelligence, Iesha White, will be he=
ading to London for the Technology, Democracy & Future of the UK Day Confer=
ence later in September. The conference will examine the tech policy landsc=
ape, including analysis on the intersection of Big Tech, privacy, safety, s=
ecurity, work, intellectual property, democracy, and climate.











=20


We're Launching More Tailored Content For Our Community!=20

We are launching more tailored content, and we want to make sure you=E2=80=
=99re getting the most relevant, up-to-date info for you.

=F0=9F=91=89 Set your newsletter preferences here.





=20



Fund the work

DONATE

=20



=20



Check My Ads Institute is a non-profit 501(c)3 organization.=20
=E2=80=A8Tax ID/EIN: 87-1895699

Have any questions or comments? =E2=80=A8Reach out to us at Hello@CheckMyAd=
s.org

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;" src=3D"[link removed]
s/CMA_Logo_45_4x.png" alt=3D"A blue and red logo of dominoes falling with t=
he text Check My Ads" width=3D"146" align=3D"left" data-wrap-text-margin=3D=
"25" data-wrap-text=3D"Break text around image"><!--[if mso]></center><![en=
d-if]-->
</figure></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 9px; padding-bottom: 9px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]--><!--[if mso]></center><![=
end-if]-->
</figure>=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;"=
>=20
<div class=3D"custom-insert-img align-center break-text-ar=
ound-image" style=3D"margin: 12px auto important; float: none; max-width: 5=
50px; text-align: center; margin-bottom: 12px; margin-top: 12px; Margin: 12=
px auto;">
<img class=3D"align-center break-text-around-image" src=
=3D"[link removed]
e%20(9).png" alt=3D"image%20(9).png" width=3D"550" align=3D"center" data-wr=
ap-text-margin=3D"25" data-wrap-text=3D"Break text around image" style=3D"o=
utline: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-w=
idth: 100%; clear: both; display: block; margin: 0 auto; float: none; text-=
align: center; width: 100%; height: auto; Margin: 12px auto;">
</div>=20
</figure> <!--[if mso]></center><![end-if]-->
</figure>=20
<div class=3D"OutlineElement Ltr SCXW174244998 BCX0">=20
<p class=3D"Paragraph SCXW174244998 BCX0" style=3D"color: #=
3c4144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0; ma=
rgin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; ma=
rgin-bottom: 10px; Margin-bottom: 10px;"><span class=3D"TextRun SCXW1742449=
98 BCX0" lang=3D"EN-US" xml:lang=3D"EN-US" data-contrast=3D"auto"><span cla=
ss=3D"NormalTextRun SCXW174244998 BCX0">Hi friends,</span></span></p>=20
</div>=20
<div class=3D"OutlineElement Ltr SCXW174244998 BCX0">=20
<div class=3D"SCXW177053040 BCX0">=20
<div class=3D"OutlineElement Ltr SCXW177053040 BCX0">=20
<h2 class=3D"md-end-block md-p md-focus" style=3D"padding=
: 0; Margin: 0; word-wrap: normal; margin-bottom: 10px; Margin-bottom: 10px=
; box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: =
0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0=
; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strict=
ness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff;=
--tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000=
; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored:=
0 0 #0000; line-height: inherit; margin: 0.8em 0px; white-space: pre-wrap;=
position: relative; caret-color: rgb(51, 51, 51); color: rgb(51, 51, 51); =
font-family: Georgia, serif; font-size: 16px; font-style: normal; font-vari=
ant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: sta=
rt; text-indent: 0px; text-transform: none; word-spacing: 0px; -webkit-text=
-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration: =
none;"><span class=3D"md-plain md-expand" style=3D"box-sizing: border-box; =
--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --=
tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-sca=
le-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring=
-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 1=
30 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0=
000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: rgb(1, =
59, 92);"><span class=3D"notion-enable-hover" style=3D"font-size: 16pt;" da=
ta-token-index=3D"0"><span class=3D"notion-enable-hover" data-token-index=
=3D"0"><span class=3D"discussion-id-238085ab-68c9-8015-b816-001c9194d499 no=
tion-enable-hover" data-token-index=3D"0">Privacy Schmivacy=E2=80=A6 says n=
o one.</span><!-- notionvc: 78fae450-5617-4920-825a-2932272d4ceb --><!-- no=
tionvc: 75df13eb-45d5-4d61-88b1-36a1a152af87 --></span></span></span></h2>=
=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;">Remember the DOJ vs Google antitrust trials? We'll be headed back to Vi=
rginia for the remedies phase of the adtech trial in just under a month; bu=
t in the meantime, the search remedies decision is expected to drop any mom=
ent now. What happens now that Google=E2=80=99s been declared a monopoly?</=
p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;">To unwind Google's search monopoly, one proposed remedy is for Google t=
o offload its Chrome browser=E2=80=A6 and <a href=3D"[link removed]
.com/emails/tracking/click-link/1IyipbD_NLE2eXJnY_5EKmAfG2fjXDx4DN0syFHBVdc=
=3D/VkYDPjelQD7ZS2kJ7M9zgLgXvtbfYcqPNFCPgK2pcrI=3D" style=3D"color: #0074d9=
; text-decoration: none; font-weight: inherit; padding: 0; text-align: left=
; line-height: 1.5;">Perplexity AI has a $34.5 billion bid in.</a></p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;">What=E2=80=99s the problem with Perplexity potentially snatching up Chr=
ome? Chrome accounts for over <a href=3D"[link removed]
tracking/click-link/1IyipbD_NLE2eXJnY_5EKmAfG2fjXDx4DN0syFHBVdc=3D/VkYDPjel=
QD7ZS2kJ7M9zgOlBCZVfX4n4jdYlLjxirQM=3D" style=3D"color: #0074d9; text-decor=
ation: none; font-weight: inherit; padding: 0; text-align: left; line-heigh=
t: 1.5;">67% of global internet browsing</a>, so a browser isn=E2=80=99t th=
e only thing they'd be getting. Perplexity would own an unprecedented amoun=
t of user data across search, websites, and ad inventory, all of which fuel=
targeted advertising. If there's anything we've learned from the last two =
decades of Google's reign over adland, data is power. If Perplexity, as a <=
a href=3D"[link removed]
2eXJnY_5EKmAfG2fjXDx4DN0syFHBVdc=3D/VkYDPjelQD7ZS2kJ7M9zgOe8lhpqKVhX7ZKQIzS=
Nw0g=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: inher=
it; padding: 0; text-align: left; line-height: 1.5;">new entrant</a> in the=
advertising game, were to fast-track its access to this much data, it coul=
d have a massive impact on not just the ad industry, but on every one of us=
.</p>=20
<h2 class=3D"md-end-block md-p md-focus" style=3D"padding=
: 0; Margin: 0; word-wrap: normal; margin-bottom: 10px; Margin-bottom: 10px=
; box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: =
0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0=
; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strict=
ness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff;=
--tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000=
; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored:=
0 0 #0000; line-height: inherit; margin: 0.8em 0px; white-space: pre-wrap;=
position: relative; caret-color: rgb(51, 51, 51); color: rgb(51, 51, 51); =
font-family: Georgia, serif; font-size: 16px; font-style: normal; font-vari=
ant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: sta=
rt; text-indent: 0px; text-transform: none; word-spacing: 0px; -webkit-text=
-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration: =
none;"><span class=3D"md-plain md-expand" style=3D"box-sizing: border-box; =
--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --=
tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-sca=
le-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring=
-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 1=
30 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0=
000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: rgb(1, =
59, 92);"><span class=3D"notion-enable-hover" style=3D"font-size: 16pt;" da=
ta-token-index=3D"0"><span class=3D"notion-enable-hover" data-token-index=
=3D"0"><span class=3D"discussion-id-238085ab-68c9-8015-b816-001c9194d499 no=
tion-enable-hover" data-token-index=3D"0">Hitting the Stage, and that=E2=80=
=99s not a good thing</span></span></span></span></h2>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;">Stagwell, an agency holding company, is in the preliminary stages of it=
s ad-planning tool, Stage. To build it, <a href=3D"[link removed]
om/emails/tracking/click-link/1IyipbD_NLE2eXJnY_5EKmAfG2fjXDx4DN0syFHBVdc=
=3D/VkYDPjelQD7ZS2kJ7M9zgDp7rbwOt3h7P6J19GV2UDQ=3D" style=3D"color: #0074d9=
; text-decoration: none; font-weight: inherit; padding: 0; text-align: left=
; line-height: 1.5;">Stagwell is testing a partnership with Palantir</a>.</=
p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;">Their choice of partner in Palantir is raising concerns. <a href=3D"htt=
ps://api.neonemails.com/emails/tracking/click-link/1IyipbD_NLE2eXJnY_5EKmAf=
G2fjXDx4DN0syFHBVdc=3D/VkYDPjelQD7ZS2kJ7M9zgAsKo58aHnTsxgUGp3HhAo4=3D" styl=
e=3D"color: #0074d9; text-decoration: none; font-weight: inherit; padding: =
0; text-align: left; line-height: 1.5;">As Arielle pointed out last year</a=
>, =E2=80=9CFor the ad industry, it=E2=80=99s becoming increasingly difficu=
lt to tell where one industrial complex begins and another ends.=E2=80=9D I=
n an industry that=E2=80=99s always pushing back against its reputation for=
being creepy and intrusive, working with a company that=E2=80=99s a key pl=
ayer in the surveillance business is...a choice.</p>=20
<h2 class=3D"md-end-block md-p md-focus" style=3D"padding=
: 0; Margin: 0; word-wrap: normal; margin-bottom: 10px; Margin-bottom: 10px=
; box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: =
0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0=
; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strict=
ness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff;=
--tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000=
; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored:=
0 0 #0000; line-height: inherit; margin: 0.8em 0px; white-space: pre-wrap;=
position: relative; caret-color: rgb(51, 51, 51); color: rgb(51, 51, 51); =
font-family: Georgia, serif; font-size: 16px; font-style: normal; font-vari=
ant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: sta=
rt; text-indent: 0px; text-transform: none; word-spacing: 0px; -webkit-text=
-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration: =
none;"><span class=3D"md-plain md-expand" style=3D"box-sizing: border-box; =
--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --=
tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-sca=
le-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring=
-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 1=
30 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0=
000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: rgb(1, =
59, 92);"><span class=3D"notion-enable-hover" style=3D"font-size: 16pt;" da=
ta-token-index=3D"0"><span class=3D"notion-enable-hover" data-token-index=
=3D"0"><span class=3D"discussion-id-238085ab-68c9-8015-b816-001c9194d499 no=
tion-enable-hover" data-token-index=3D"0">The plug is pulled in the EU </sp=
an></span></span></span></h2>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;">In this week's episode of Google's malicious compliance, starting this =
September, Google is pulling the plug on political ads in the EU in respons=
e to the new <a href=3D"[link removed]
nk/1IyipbD_NLE2eXJnY_5EKmAfG2fjXDx4DN0syFHBVdc=3D/VkYDPjelQD7ZS2kJ7M9zgI2vn=
6MfgoCq95xUhZgOnyQ=3D" style=3D"color: #0074d9; text-decoration: none; font=
-weight: inherit; padding: 0; text-align: left; line-height: 1.5;">EU regul=
ation 2024/900</a>.</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;">The regulation sets strict rules on <a href=3D"[link removed]
om/emails/tracking/click-link/1IyipbD_NLE2eXJnY_5EKmAfG2fjXDx4DN0syFHBVdc=
=3D/VkYDPjelQD7ZS2kJ7M9zgFCpQ9-O6XsNW3wfSWA8jjo=3D" style=3D"color: #0074d9=
; text-decoration: none; font-weight: inherit; padding: 0; text-align: left=
; line-height: 1.5;">how political information is shared and requires trans=
parency</a> so citizens can see when they=E2=80=99re viewing political ads,=
who is behind them, and whether they are receiving a targeted ad. Google i=
s refusing to comply; and instead is choosing to withdraw from offering pol=
itical ads entirely.</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;"><a href=3D"[link removed]
D_NLE2eXJnY_5EKmAfG2fjXDx4DN0syFHBVdc=3D/VkYDPjelQD7ZS2kJ7M9zgDQczBlOrej_1T=
2DtprfOp8=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: =
inherit; padding: 0; text-align: left; line-height: 1.5;">While they have c=
ommitted to not running ads that may influence the election,</a> Google wil=
l still be sharing some political info, such as official messages from EU m=
ember states. Meta made a <a href=3D"[link removed]
king/click-link/1IyipbD_NLE2eXJnY_5EKmAfG2fjXDx4DN0syFHBVdc=3D/VkYDPjelQD7Z=
S2kJ7M9zgEtb6gvBcGMVsQzK5mzi358=3D" style=3D"color: #0074d9; text-decoratio=
n: none; font-weight: inherit; padding: 0; text-align: left; line-height: 1=
.5;">similar announcement</a> last month.</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;">Why is this relevant? This is a major shift in how political speech is =
being distributed online in Europe. Cutting off one of the largest platform=
s months before the election can reshape how campaigns reach voters. We've =
seen how moves like this by large platforms tend to play out. Rules like th=
is only <em>really</em> impact legitimate actors that actually follow the r=
ules - not the countless others that are quite happy <a href=3D"[link removed]
.neonemails.com/emails/tracking/click-link/1IyipbD_NLE2eXJnY_5EKmAfG2fjXDx4=
DN0syFHBVdc=3D/VkYDPjelQD7ZS2kJ7M9zgPgsG2YwgIuSSH-Hd_Qx1g8=3D" style=3D"col=
or: #0074d9; text-decoration: none; font-weight: inherit; padding: 0; text-=
align: left; line-height: 1.5;">exploiting loopholes</a> and <a href=3D"htt=
ps://api.neonemails.com/emails/tracking/click-link/1IyipbD_NLE2eXJnY_5EKmAf=
G2fjXDx4DN0syFHBVdc=3D/VkYDPjelQD7ZS2kJ7M9zgJD64N_RICZ56a9eJMi8qz0=3D" styl=
e=3D"color: #0074d9; text-decoration: none; font-weight: inherit; padding: =
0; text-align: left; line-height: 1.5;">reaping the benefits of lacklster p=
olicy enforcement.</a>&nbsp;</p>=20
<h2 class=3D"md-end-block md-p md-focus" style=3D"padding=
: 0; Margin: 0; word-wrap: normal; margin-bottom: 10px; Margin-bottom: 10px=
; box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: =
0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0=
; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strict=
ness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff;=
--tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000=
; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored:=
0 0 #0000; line-height: inherit; margin: 0.8em 0px; white-space: pre-wrap;=
position: relative; caret-color: rgb(51, 51, 51); color: rgb(51, 51, 51); =
font-family: Georgia, serif; font-size: 16px; font-style: normal; font-vari=
ant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: sta=
rt; text-indent: 0px; text-transform: none; word-spacing: 0px; -webkit-text=
-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration: =
none;"><span class=3D"md-plain md-expand" style=3D"box-sizing: border-box; =
--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --=
tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-sca=
le-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring=
-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 1=
30 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0=
000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: rgb(1, =
59, 92);"><span class=3D"notion-enable-hover" style=3D"font-size: 16pt;" da=
ta-token-index=3D"0"><span class=3D"notion-enable-hover" data-token-index=
=3D"0">Meta=E2=80=99s AI enforcement is nonexistent. Are we surprised?</spa=
n></span></span></h2>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;">Our Director of Intelligence put it best: =E2=80=9Cseriously, wtf?=E2=
=80=9D U.S. lawmakers are calling for an investigation after learning that =
Meta=E2=80=99s AI chatbots were permitted to:</p>=20
<ol style=3D"list-style-position: inside; Margin: 0 0 10p=
x 0; padding: 0 0 0 10px;">=20
<li style=3D"display: list-item; line-height: 1.5em; Mar=
gin: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; over=
flow-wrap: break-word; list-style: decimal outside;">engage children in so-=
called "sensual" conversations</li>=20
<li style=3D"display: list-item; line-height: 1.5em; Mar=
gin: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; over=
flow-wrap: break-word; list-style: decimal outside;">generate false medical=
information</li>=20
<li style=3D"display: list-item; line-height: 1.5em; Mar=
gin: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; over=
flow-wrap: break-word; list-style: decimal outside;">help users argue racis=
t claims</li>=20
<li style=3D"display: list-item; line-height: 1.5em; Mar=
gin: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; over=
flow-wrap: break-word; list-style: decimal outside;">create disinformation,=
as long as the chatbot included an acknowledgement that the material it cr=
eated was indeed false</li>=20
</ol>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;"><a href=3D"[link removed]
D_NLE2eXJnY_5EKmAfG2fjXDx4DN0syFHBVdc=3D/VkYDPjelQD7ZS2kJ7M9zgJRtoS4Jg32As1=
dJJ_uCQa4=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: =
inherit; padding: 0; text-align: left; line-height: 1.5;">The 200+ page pol=
icy was approved by</a> Meta=E2=80=99s legal, policy, engineering teams, an=
d chief ethicists. So seriously =E2=80=94 wtf Meta?</p>=20
<h2 class=3D"md-end-block md-p md-focus" style=3D"padding=
: 0; Margin: 0; word-wrap: normal; margin-bottom: 10px; Margin-bottom: 10px=
; box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: =
0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0=
; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strict=
ness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff;=
--tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000=
; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored:=
0 0 #0000; line-height: inherit; margin: 0.8em 0px; white-space: pre-wrap;=
position: relative; caret-color: rgb(51, 51, 51); color: rgb(51, 51, 51); =
font-family: Georgia, serif; font-size: 16px; font-style: normal; font-vari=
ant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: sta=
rt; text-indent: 0px; text-transform: none; word-spacing: 0px; -webkit-text=
-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration: =
none;"><span class=3D"md-plain md-expand" style=3D"box-sizing: border-box; =
--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --=
tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-sca=
le-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring=
-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 1=
30 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0=
000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: rgb(1, =
59, 92);"><span class=3D"notion-enable-hover" style=3D"font-size: 16pt;" da=
ta-token-index=3D"0"><span class=3D"notion-enable-hover" data-token-index=
=3D"0">Google says =E2=80=9CAI is helping publishers=E2=80=9D or something<=
/span></span></span></h2>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;">Google=E2=80=99s narrative is that their AI overviews are helping publi=
shers, claiming publishers receive =E2=80=9C<a href=3D"[link removed]
ls.com/emails/tracking/click-link/1IyipbD_NLE2eXJnY_5EKmAfG2fjXDx4DN0syFHBV=
dc=3D/VkYDPjelQD7ZS2kJ7M9zgHEf1xUa2kXTx73O-o0_lik=3D" style=3D"color: #0074=
d9; text-decoration: none; font-weight: inherit; padding: 0; text-align: le=
ft; line-height: 1.5;">more queries and higher quality clicks</a>=E2=80=9D.=
However, publishers watching their traffic have proven otherwise - <a href=
=3D"[link removed]
_5EKmAfG2fjXDx4DN0syFHBVdc=3D/VkYDPjelQD7ZS2kJ7M9zgID3OoxOKEDWZNL6IgIxKyQ=
=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: inherit; =
padding: 0; text-align: left; line-height: 1.5;">publisher traffic is down =
over 30%, by some estimates</a>.</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;"><a href=3D"[link removed]
D_NLE2eXJnY_5EKmAfG2fjXDx4DN0syFHBVdc=3D/VkYDPjelQD7ZS2kJ7M9zgB706exEOLrKTM=
u6PK3ffGs=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: =
inherit; padding: 0; text-align: left; line-height: 1.5;">And it=E2=80=99s =
not only Google.</a> Platforms across the board are softening the language,=
reframing metrics, and throwing out vague promises about supporting journa=
lism.</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;">@Publishers, trust your own data, not their narrative.&nbsp;</p>=20
<h2 class=3D"md-end-block md-p md-focus" style=3D"padding=
: 0; Margin: 0; word-wrap: normal; margin-bottom: 10px; Margin-bottom: 10px=
; box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: =
0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0=
; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strict=
ness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff;=
--tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000=
; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored:=
0 0 #0000; line-height: inherit; margin: 0.8em 0px; white-space: pre-wrap;=
position: relative; caret-color: rgb(51, 51, 51); color: rgb(51, 51, 51); =
font-family: Georgia, serif; font-size: 16px; font-style: normal; font-vari=
ant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: sta=
rt; text-indent: 0px; text-transform: none; word-spacing: 0px; -webkit-text=
-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration: =
none;"><span class=3D"md-plain md-expand" style=3D"box-sizing: border-box; =
--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --=
tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-sca=
le-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring=
-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 1=
30 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0=
000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: rgb(1, =
59, 92);"><span class=3D"notion-enable-hover" style=3D"font-size: 16pt;" da=
ta-token-index=3D"0"><span class=3D"notion-enable-hover" data-token-index=
=3D"0"> The UK gave the greenlight to the Omnicom-IPG merger</span></span><=
/span></h2>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;"><a href=3D"[link removed]
D_NLE2eXJnY_5EKmAfG2fjXDx4DN0syFHBVdc=3D/VkYDPjelQD7ZS2kJ7M9zgPzXXW9TjkUjvD=
IS4oNAecE=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: =
inherit; padding: 0; text-align: left; line-height: 1.5;">The UK has approv=
ed the Omnicom-IPG Merger</a>, bringing the industry one big step closer to=
creating the world=E2=80=99s largest advertising and marketing agency. Yik=
es.</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;">This merger will combine two of the biggest players in the business, re=
shaping the global ad market and putting even more power in the hands of a =
single firm. This is something we have been cautioning and <a href=3D"https=
://api.neonemails.com/emails/tracking/click-link/1IyipbD_NLE2eXJnY_5EKmAfG2=
fjXDx4DN0syFHBVdc=3D/VkYDPjelQD7ZS2kJ7M9zgPwb0NfjCa2DlG_ws_wJqO4=3D" style=
=3D"color: #0074d9; text-decoration: none; font-weight: inherit; padding: 0=
; text-align: left; line-height: 1.5;">advocating against</a> since the ann=
ouncement that this deal was in the works.</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;">But, just because this merger was approved by the CMA, it doesn't mean =
that this story is over.</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;"><a href=3D"[link removed]
D_NLE2eXJnY_5EKmAfG2fjXDx4DN0syFHBVdc=3D/VkYDPjelQD7ZS2kJ7M9zgL3dfRhOR8l2_2=
ejgPHMJy0=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: =
inherit; padding: 0; text-align: left; line-height: 1.5;">Arielle said afte=
r we submitted our comments to the UK and Australia competition authorities=
</a>, "Regulators are keen to learn more about principal trading and agency=
deals with big tech, looking to understand how they impact the market, and=
advertisers in particular. Irrespective of whether competition regulators =
take action to stop the Omnicom-IPG acquisition, their review of the deal i=
s illuminating these practices and industry dynamics.=E2=80=9D</p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;">The merger isn=E2=80=99t final yet. Additional regulators in the EU and=
elsewhere still have to give the green light. We are hopeful that despite =
this approval, regulators around the world will examine the entrenched and =
unfair business practices, including principal trading, that we and other f=
olks have flagged.<span class=3D"EOP SCXW169716080 BCX0" data-ccp-props=3D"=
{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&qu=
ot;:240,&quot;335559739&quot;:240}"><span class=3D"EOP SCXW50464899 BCX0" d=
ata-ccp-props=3D"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&=
quot;335559738&quot;:240,&quot;335559739&quot;:240}"><span class=3D"discuss=
ion-id-237085ab-68c9-8092-ab3b-001c1c468e98 notion-enable-hover" data-token=
-index=3D"4"><!-- notionvc: 9992b358-1c9d-44de-ba78-029fec1bad64 --></span>=
</span></span></p>=20
<p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;">&nbsp;</p>=20
<div class=3D"OutlineElement Ltr SCXW211069502 BCX0">=20
<p class=3D"Paragraph SCXW211069502 BCX0" style=3D"color=
: #3c4144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0;=
margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5;=
margin-bottom: 10px; Margin-bottom: 10px;"><span class=3D"TextRun SCXW2110=
69502 BCX0" lang=3D"EN-US" xml:lang=3D"EN-US" data-contrast=3D"auto"><span =
class=3D"NormalTextRun SCXW211069502 BCX0">Onward,</span></span><span class=
=3D"EOP SCXW211069502 BCX0" data-ccp-props=3D"{&quot;134233117&quot;:false,=
&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;=
:240}">&nbsp;</span></p>=20
</div>=20
<div class=3D"OutlineElement Ltr SCXW211069502 BCX0">=20
<p class=3D"Paragraph SCXW211069502 BCX0" style=3D"color=
: #3c4144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0;=
margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5;=
margin-bottom: 10px; Margin-bottom: 10px;"><span class=3D"TextRun SCXW2110=
69502 BCX0" lang=3D"EN-US" xml:lang=3D"EN-US" data-contrast=3D"auto"><span =
class=3D"NormalTextRun SCXW211069502 BCX0">The Check My Ads Team</span></sp=
an><span class=3D"EOP SCXW211069502 BCX0" data-ccp-props=3D"{&quot;13423311=
7&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;3=
35559739&quot;:240}">&nbsp;</span></p>=20
</div>=20
</div>=20
</div>=20
</div> <p style=3D"color: #3c4144; font-family: Open Sans,sa=
ns-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: l=
eft; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom:=
10px;"><!-- notionvc: 0c21e5fa-a1bd-4e00-81b4-12219797ca8e --></p> <p clas=
s=3D"md-end-block md-p md-focus" style=3D"padding: 0; Margin: 0; margin-bot=
tom: 10px; Margin-bottom: 10px; box-sizing: border-box; --tw-border-spacing=
-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; =
--tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale=
-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px;=
--tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246 / 0.5); --tw=
-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0=
0 #0000; --tw-shadow-colored: 0 0 #0000; line-height: inherit; orphans: 4;=
margin: 0.8em 0px; white-space: pre-wrap; position: relative; caret-color:=
rgb(51, 51, 51); color: rgb(51, 51, 51); font-family: 'Open Sans', 'Clear =
Sans', 'Helvetica Neue', Helvetica, Arial, 'Segoe UI Emoji', sans-serif; fo=
nt-size: 16px; font-style: normal; font-variant-caps: normal; font-weight: =
400; letter-spacing: normal; text-align: start; text-indent: 0px; text-tran=
sform: none; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-=
color: rgb(255, 255, 255); text-decoration: none;"><!-- notionvc: b7d0aa3c-=
a5b2-4fb1-b9c2-dd45476f9c31 --></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 1px; bord=
er-top-style: solid; border-top-color: #013B5C; margin-top: 18px; margin-bo=
ttom: 18px;" data-color=3D"#013B5C" data-thicknessnum=3D"1" data-dividersty=
le=3D"solid" data-topnum=3D"18" data-bottomnum=3D"18" data-height=3D"1" dat=
a-lineheight=3D"1">
&nbsp;
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 9px; padding-bottom: 9px;"><h2 clas=
s=3D"md-end-block md-p md-focus" style=3D"padding: 0; Margin: 0; word-wrap:=
normal; margin-bottom: 10px; Margin-bottom: 10px; box-sizing: border-box; =
--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --=
tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-sca=
le-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring=
-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 1=
30 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0=
000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; line-height: i=
nherit; margin: 0.8em 0px; white-space: pre-wrap; position: relative; caret=
-color: rgb(51, 51, 51); color: rgb(51, 51, 51); font-family: Georgia, seri=
f; font-size: 16px; font-style: normal; font-variant-caps: normal; font-wei=
ght: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text=
-transform: none; word-spacing: 0px; -webkit-text-stroke-width: 0px; backgr=
ound-color: rgb(255, 255, 255); text-decoration: none;"><span class=3D"md-p=
lain md-expand" style=3D"box-sizing: border-box; --tw-border-spacing-x: 0; =
--tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-ro=
tate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; =
--tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-r=
ing-offset-color: #fff; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-o=
ffset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #000=
0; --tw-shadow-colored: 0 0 #0000; color: rgb(1, 59, 92);"><span class=3D"n=
otion-enable-hover" style=3D"font-size: 16pt;" data-token-index=3D"0">Check=
mate Call =E2=99=9F=EF=B8=8F</span></span><!--[if mso]><center><![end-if]--=
><!--[if mso]></center><![end-if]--></h2> <p style=3D"color: #3c4144; font-=
family: Open Sans,sans-serif; font-weight: 400; padding: 0; margin: 0; Marg=
in: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: =
10px; Margin-bottom: 10px;">We had a blast on our last Checkmates call,&nbs=
p;<a href=3D"[link removed]
NLE2eXJnY_5EKmAfG2fjXDx4DN0syFHBVdc=3D/VkYDPjelQD7ZS2kJ7M9zgDP7YUknnfGG5cSQ=
_36v3jA=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: in=
herit; padding: 0; text-align: left; line-height: 1.5;">join us for our nex=
t one</a>? Our Checkmates get the behind-the-scenes on our investigations, =
and are the first to know the latest hot adtech gossip.</p> <p style=3D"col=
or: #3c4144; font-family: Open Sans,sans-serif; font-weight: 400; padding: =
0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.=
5; margin-bottom: 10px; Margin-bottom: 10px;">We talked Google, <a href=3D"=
[link removed]
mAfG2fjXDx4DN0syFHBVdc=3D/VkYDPjelQD7ZS2kJ7M9zgK9cSb9GUEtkfIxG26MoF4k=3D" s=
tyle=3D"color: #0074d9; text-decoration: none; font-weight: inherit; paddin=
g: 0; text-align: left; line-height: 1.5;">Yield</a>, fraud, and AI =E2=80=
=94 totally unrelated, we promise =F0=9F=99=82. Friends of fair ads joined =
in, and well, an informative and spirited time was seriously had.</p> <p st=
yle=3D"color: #3c4144; font-family: Open Sans,sans-serif; font-weight: 400;=
padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-=
height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">We hope to catch yo=
u at our next one!</p>=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]--><!--[if mso]></center><![=
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<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
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end-if]-->
</figure> <p style=3D"color: #3c4144; font-family: Open Sans=
,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align=
: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bott=
om: 10px;"><!-- notionvc: d019eb5d-112a-4206-bd9f-83aa8f7129dd --></p> <p s=
tyle=3D"color: #3c4144; font-family: Open Sans,sans-serif; font-weight: 400=
; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line=
-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"><!-- notionvc: 1bf=
bd8db-e5b6-4846-a054-bc9d46b16ea7 --></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 1px; bord=
er-top-style: solid; border-top-color: #013B5C; margin-top: 18px; margin-bo=
ttom: 18px;" data-color=3D"#013B5C" data-thicknessnum=3D"1" data-dividersty=
le=3D"solid" data-topnum=3D"18" data-bottomnum=3D"18" data-height=3D"1" dat=
a-lineheight=3D"1">
&nbsp;
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 9px; padding-bottom: 9px;"><h2 clas=
s=3D"md-end-block md-p md-focus" style=3D"padding: 0; Margin: 0; word-wrap:=
normal; margin-bottom: 10px; Margin-bottom: 10px; box-sizing: border-box; =
--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --=
tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-sca=
le-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring=
-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 1=
30 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0=
000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; line-height: i=
nherit; margin: 0.8em 0px; white-space: pre-wrap; position: relative; caret=
-color: rgb(51, 51, 51); color: rgb(51, 51, 51); font-family: Georgia, seri=
f; font-size: 16px; font-style: normal; font-variant-caps: normal; font-wei=
ght: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text=
-transform: none; word-spacing: 0px; -webkit-text-stroke-width: 0px; backgr=
ound-color: rgb(255, 255, 255); text-decoration: none;"><span class=3D"md-p=
lain md-expand" style=3D"box-sizing: border-box; --tw-border-spacing-x: 0; =
--tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-ro=
tate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; =
--tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-r=
ing-offset-color: #fff; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-o=
ffset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #000=
0; --tw-shadow-colored: 0 0 #0000; color: rgb(1, 59, 92);"><span class=3D"n=
otion-enable-hover" style=3D"font-size: 16pt;" data-token-index=3D"0">Check=
My Ads in the Wild =F0=9F=90=BE</span></span></h2> <p style=3D"color: #3c4=
144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0; margi=
n: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margi=
n-bottom: 10px; Margin-bottom: 10px;">=F0=9F=94=A5 It=E2=80=99s getting hot=
in Google remedy land. The <a href=3D"[link removed]
acking/click-link/1IyipbD_NLE2eXJnY_5EKmAfG2fjXDx4DN0syFHBVdc=3D/VkYDPjelQD=
7ZS2kJ7M9zgOwqxrG_BofBXAb_o4cHYuQ=3D" style=3D"color: #0074d9; text-decorat=
ion: none; font-weight: inherit; padding: 0; text-align: left; line-height:=
1.5;">witnesses and exhibit lists have dropped</a>; be sure to stay in the=
know at <a href=3D"[link removed]
IyipbD_NLE2eXJnY_5EKmAfG2fjXDx4DN0syFHBVdc=3D/VkYDPjelQD7ZS2kJ7M9zgGUr2dEni=
3BksSiTF6f4H50=3D" style=3D"color: #0074d9; text-decoration: none; font-wei=
ght: inherit; padding: 0; text-align: left; line-height: 1.5;">usvgoogleads=
.com</a>, where we will continue to share updates and resources for the nex=
t trial phase.</p> <p style=3D"color: #3c4144; font-family: Open Sans,sans-=
serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left=
; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10=
px;">=F0=9F=8E=A4&nbsp;Are you in Ontario, Canada? Come hang with our Polic=
y Manager, <a href=3D"[link removed]
/1IyipbD_NLE2eXJnY_5EKmAfG2fjXDx4DN0syFHBVdc=3D/VkYDPjelQD7ZS2kJ7M9zgG-Dwsn=
DkDwISQ2TpW854VM=3D" style=3D"color: #0074d9; text-decoration: none; font-w=
eight: inherit; padding: 0; text-align: left; line-height: 1.5;">Aditi Rame=
sh</a> next month at the <a href=3D"[link removed]
ing/click-link/1IyipbD_NLE2eXJnY_5EKmAfG2fjXDx4DN0syFHBVdc=3D/VkYDPjelQD7ZS=
2kJ7M9zgAJy7spSSox19DSCHhXPCy0=3D" style=3D"color: #0074d9; text-decoration=
: none; font-weight: inherit; padding: 0; text-align: left; line-height: 1.=
5;">Summit on Climate Mis/Disinformation</a> on September 19th for her pane=
l on Digital Platforms, AI, and the Climate Information Environment. Alongs=
ide other panelists, Aditi will be discussing how we reshape and regulate t=
hese new systems to safeguard our climate.</p> <p style=3D"color: #3c4144; =
font-family: Open Sans,sans-serif; font-weight: 400; padding: 0; margin: 0;=
Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bot=
tom: 10px; Margin-bottom: 10px;">=F0=9F=97=A3=EF=B8=8F&nbsp;Our Director of=
Intelligence, <a href=3D"[link removed]
link/1IyipbD_NLE2eXJnY_5EKmAfG2fjXDx4DN0syFHBVdc=3D/VkYDPjelQD7ZS2kJ7M9zgOb=
66oqdP5Mm81cg_bauW2g=3D" style=3D"color: #0074d9; text-decoration: none; fo=
nt-weight: inherit; padding: 0; text-align: left; line-height: 1.5;">Iesha =
White</a>, will be heading to London for the Technology, Democracy &amp; Fu=
ture of the UK Day Conference later in September. The conference will exami=
ne the tech policy landscape, including analysis on the intersection of Big=
Tech, privacy, safety, security, work, intellectual property, democracy, a=
nd climate.</p> <p style=3D"color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; f=
ont-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;=
"><span class=3D"EOP SCXW226776808 BCX0" data-ccp-props=3D"{&quot;134233117=
&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;33=
5559739&quot;:240}"><!-- notionvc: d6009fdd-b7ba-4257-b731-65c3e91db72d -->=
</span></p>=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
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end-if]-->
</figure>=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]--><!--[if mso]></center><![=
end-if]-->
</figure> <p style=3D"color: #3c4144; font-family: Open Sans=
,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align=
: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bott=
om: 10px;"><!-- notionvc: d019eb5d-112a-4206-bd9f-83aa8f7129dd --></p> <p s=
tyle=3D"color: #3c4144; font-family: Open Sans,sans-serif; font-weight: 400=
; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line=
-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"><!-- notionvc: 1bf=
bd8db-e5b6-4846-a054-bc9d46b16ea7 --></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 1px; bord=
er-top-style: solid; border-top-color: #013B5C; margin-top: 18px; margin-bo=
ttom: 18px;" data-color=3D"#013B5C" data-thicknessnum=3D"1" data-dividersty=
le=3D"solid" data-topnum=3D"18" data-bottomnum=3D"18" data-height=3D"1" dat=
a-lineheight=3D"1">
&nbsp;
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
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</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 9px; padding-bottom: 9px;"><h2 clas=
s=3D"md-end-block md-p md-focus" style=3D"padding: 0; Margin: 0; word-wrap:=
normal; margin-bottom: 10px; Margin-bottom: 10px; box-sizing: border-box; =
--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --=
tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-sca=
le-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring=
-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 1=
30 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0=
000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; line-height: i=
nherit; margin: 0.8em 0px; white-space: pre-wrap; position: relative; caret=
-color: rgb(51, 51, 51); color: rgb(51, 51, 51); font-family: Georgia, seri=
f; font-size: 16px; font-style: normal; font-variant-caps: normal; font-wei=
ght: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text=
-transform: none; word-spacing: 0px; -webkit-text-stroke-width: 0px; backgr=
ound-color: rgb(255, 255, 255); text-decoration: none;"><span class=3D"md-p=
lain md-expand" style=3D"box-sizing: border-box; --tw-border-spacing-x: 0; =
--tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-ro=
tate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; =
--tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-r=
ing-offset-color: #fff; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-o=
ffset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #000=
0; --tw-shadow-colored: 0 0 #0000; color: rgb(1, 59, 92);"><span class=3D"n=
otion-enable-hover" style=3D"font-size: 16pt;" data-token-index=3D"0">We're=
Launching More Tailored Content For Our Community! </span></span></h2> <p =
style=3D"color: #3c4144; font-family: Open Sans,sans-serif; font-weight: 40=
0; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; lin=
e-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">We are launching =
more tailored content, and we want to make sure you=E2=80=99re getting the =
most relevant, up-to-date info for you.</p> <p style=3D"color: #3c4144; fon=
t-family: Open Sans,sans-serif; font-weight: 400; padding: 0; margin: 0; Ma=
rgin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom=
: 10px; Margin-bottom: 10px;">=F0=9F=91=89 Set your newsletter preferences =
<a title=3D"here" href=3D"[link removed]
link/1IyipbD_NLE2eXJnY_5EKmAfG2fjXDx4DN0syFHBVdc=3D/VkYDPjelQD7ZS2kJ7M9zgF_=
hVo_ub7hPwAe60SkNhYI=3D" target=3D"_blank" rel=3D"noopener" style=3D"color:=
#0074d9; text-decoration: none; font-weight: inherit; padding: 0; text-ali=
gn: left; line-height: 1.5;">here</a>.</p> <p style=3D"color: #3c4144; font=
-family: Open Sans,sans-serif; font-weight: 400; padding: 0; margin: 0; Mar=
gin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom:=
10px; Margin-bottom: 10px;"><!-- notionvc: ed92bca2-6fed-419a-8388-efea022=
646d4 --></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 1px; bord=
er-top-style: solid; border-top-color: #013B5C; margin-top: 18px; margin-bo=
ttom: 18px;" data-color=3D"#013B5C" data-thicknessnum=3D"1" data-dividersty=
le=3D"solid" data-topnum=3D"18" data-bottomnum=3D"18" data-height=3D"1" dat=
a-lineheight=3D"1">
&nbsp;
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 9px; padding-bottom: 9px;"><p class=
=3D"align-center" style=3D"font-weight: 400; Margin: 0; margin-bottom: 10px=
; Margin-bottom: 10px; background: #ffffff; padding: 10px 10px 20px; font-f=
amily: Georgia, serif; font-size: 22pt; line-height: 24pt; color: #fe483a; =
max-width: 480px; text-align: center; margin: auto;">Fund the work</p>=20
<table class=3D"button expanded email-button mceNonEditable"=
style=3D"border-spacing: 0; border-collapse: collapse; padding: 0; vertica=
l-align: top; text-align: left; Margin: 0; width: 100%; max-width: 480px; m=
argin: 0px auto;">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-break: normal; overflow-wrap: break-wor=
d; vertical-align: top; color: #3c4144; font-family: Open Sans,sans-serif; =
font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-=
size: 12pt; line-height: 1.5; border-collapse: collapse;">=20
<table class=3D"mceNonEditable" style=3D"border-spacing:=
0; border-collapse: collapse; padding: 0; vertical-align: top; text-align:=
left; max-width: 100%; width: 100%;">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-ali=
gn: left;">=20
<td style=3D"word-break: normal; overflow-wrap: break=
-word; vertical-align: top; font-family: Open Sans,sans-serif; padding: 0; =
margin: 0; Margin: 0; background-color: #fe483a; color: #ffffff; border-col=
lapse: collapse; font-size: 18px; font-weight: 400; line-height: 28px; text=
-align: center; border: 0 solid #fe483a;">
<center style=3D"width: 100%; min-width: 100%;">
<a class=3D"titan__email-button mceEditable" style=
=3D"box-sizing: border-box; font-family: Open Sans,sans-serif; text-decorat=
ion: none; display: inline-block; width: 100%; padding-left: 0; padding-rig=
ht: 0; border-radius: 0; color: #ffffff; line-height: 28px; text-align: cen=
ter; border: 0 solid #fe483a; font-weight: bold; padding: 20px 0px 20px; fo=
nt-size: 16pt;" title=3D"DONATE" draggable=3D"false" href=3D"[link removed]
onemails.com/emails/tracking/click-link/1IyipbD_NLE2eXJnY_5EKmAfG2fjXDx4DN0=
syFHBVdc=3D/VkYDPjelQD7ZS2kJ7M9zgAwwVna03X4F6czLgdczPdM=3D" target=3D"_blan=
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ata-textcolor=3D"#FFFFFF" data-url=3D"[link removed]" da=
ta-text=3D"DONATE" data-borderradius=3D"0">DONATE</a>
</center></td>=20
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</table> <p style=3D"color: #3c4144; font-family: Open Sans,=
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acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
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; background-color: #ffffff;">=20
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yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
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eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
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<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
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&nbsp;
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</div></th>=20
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<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
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al-align: top; color: #3c4144; font-family: Open Sans,sans-serif; font-weig=
ht: 400; padding: 0; text-align: left; font-size: 12pt; line-height: 1.5; m=
argin: 0 auto; Margin: 0 auto; word-break: break-word; overflow-wrap: break=
-word; width: 274px; padding-left: 24px; padding-right: 8px; border-collaps=
e: collapse; padding-top: 9px; padding-bottom: 9px;"><p style=3D"color: #3c=
4144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0; marg=
in: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; marg=
in-bottom: 10px; Margin-bottom: 10px;"><span style=3D"font-family: arial, h=
elvetica, sans-serif; color: rgb(1, 59, 92); font-size: 10pt; line-height: =
14pt !important;">Check My Ads Institute is a non-profit 501(c)3 organizati=
on. <br>=E2=80=A8Tax ID/EIN: 87-1895699</span></p></th>=20
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vertical-align: top; color: #3c4144; font-family: Open Sans,sans-serif; fon=
t-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-height: =
1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflow-wrap:=
break-word; width: 274px; padding-right: 24px; padding-left: 8px; border-c=
ollapse: collapse; padding-top: 9px; padding-bottom: 9px;"><p style=3D"colo=
r: #3c4144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0=
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; margin-bottom: 10px; Margin-bottom: 10px;"><span style=3D"font-family: ar=
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<div class=3D"custom-insert-img align-left break-text-a=
round-image" style=3D"float: none; max-width: 35px; text-align: left; margi=
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<a href=3D"[link removed]
click-link/1IyipbD_NLE2eXJnY_5EKmAfG2fjXDx4DN0syFHBVdc=3D/VkYDPjelQD7ZS2kJ7=
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round-image" style=3D"float: none; max-width: 30px; text-align: left; margi=
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<a href=3D"[link removed]
click-link/1IyipbD_NLE2eXJnY_5EKmAfG2fjXDx4DN0syFHBVdc=3D/VkYDPjelQD7ZS2kJ7=
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</figure> <p style=3D"color: #3c4144; font-family: Open =
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<td style=3D"word-break: normal; overflow-wrap: break-wor=
d; vertical-align: top; color: #3c4144; font-family: Open Sans,sans-serif; =
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</figure> <p style=3D"color: #3c4144; font-family: Open =
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d; vertical-align: top; color: #3c4144; font-family: Open Sans,sans-serif; =
font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-=
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round-image" style=3D"float: none; max-width: 30px; text-align: left; margi=
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<a href=3D"[link removed]
click-link/1IyipbD_NLE2eXJnY_5EKmAfG2fjXDx4DN0syFHBVdc=3D/VkYDPjelQD7ZS2kJ7=
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</figure> <p style=3D"color: #3c4144; font-family: Open =
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m;">=20
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round-image" style=3D"float: none; max-width: 30px; text-align: left; margi=
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<a href=3D"[link removed]
click-link/1IyipbD_NLE2eXJnY_5EKmAfG2fjXDx4DN0syFHBVdc=3D/VkYDPjelQD7ZS2kJ7=
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ds.app.neoncrm.com/neon/resource/checkmyads/images/navy-threads.png" alt=3D=
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coration: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: bo=
th; border: none; text-align: left; float: none; display: unset; height: au=
to; margin: 12px auto 12px 0;"></a>
</div>=20
</figure> <p style=3D"color: #3c4144; font-family: Open =
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lign: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-=
bottom: 10px;">&nbsp;</p> </td>=20
<td style=3D"word-break: normal; overflow-wrap: break-wor=
d; vertical-align: top; color: #3c4144; font-family: Open Sans,sans-serif; =
font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-=
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vertical-align: top; color: #3c4144; font-family: Open Sans,sans-serif; fon=
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<tr style=3D"padding: 0; vertical-align: top; text-align: left=
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ertical-align: top; color: #3c4144; font-family: Open Sans,sans-serif; font=
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Hi friends,
Privacy Schmivacy… says no one.

Remember the DOJ vs Google antitrust trials? We'll be headed back to Virginia for the remedies phase of the adtech trial in just under a month; but in the meantime, the search remedies decision is expected to drop any moment now. What happens now that Google’s been declared a monopoly?

To unwind Google's search monopoly, one proposed remedy is for Google to offload its Chrome browser… and Perplexity AI has a $34.5 billion bid in.

What’s the problem with Perplexity potentially snatching up Chrome? Chrome accounts for over 67% of global internet browsing, so a browser isn’t the only thing they'd be getting. Perplexity would own an unprecedented amount of user data across search, websites, and ad inventory, all of which fuel targeted advertising. If there's anything we've learned from the last two decades of Google's reign over adland, data is power. If Perplexity, as a new entrant in the advertising game, were to fast-track its access to this much data, it could have a massive impact on not just the ad industry, but on every one of us.
Hitting the Stage, and that’s not a good thing

Stagwell, an agency holding company, is in the preliminary stages of its ad-planning tool, Stage. To build it, Stagwell is testing a partnership with Palantir.

Their choice of partner in Palantir is raising concerns. As Arielle pointed out last year, “For the ad industry, it’s becoming increasingly difficult to tell where one industrial complex begins and another ends.” In an industry that’s always pushing back against its reputation for being creepy and intrusive, working with a company that’s a key player in the surveillance business is...a choice.
The plug is pulled in the EU

In this week's episode of Google's malicious compliance, starting this September, Google is pulling the plug on political ads in the EU in response to the new EU regulation 2024/900.

The regulation sets strict rules on how political information is shared and requires transparency so citizens can see when they’re viewing political ads, who is behind them, and whether they are receiving a targeted ad. Google is refusing to comply; and instead is choosing to withdraw from offering political ads entirely.

While they have committed to not running ads that may influence the election, Google will still be sharing some political info, such as official messages from EU member states. Meta made a similar announcement last month.

Why is this relevant? This is a major shift in how political speech is being distributed online in Europe. Cutting off one of the largest platforms months before the election can reshape how campaigns reach voters. We've seen how moves like this by large platforms tend to play out. Rules like this only really impact legitimate actors that actually follow the rules - not the countless others that are quite happy exploiting loopholes and reaping the benefits of lacklster policy enforcement.
Meta’s AI enforcement is nonexistent. Are we surprised?

Our Director of Intelligence put it best: “seriously, wtf?” U.S. lawmakers are calling for an investigation after learning that Meta’s AI chatbots were permitted to:

engage children in so-called "sensual" conversations

generate false medical information

help users argue racist claims

create disinformation, as long as the chatbot included an acknowledgement that the material it created was indeed false

The 200+ page policy was approved by Meta’s legal, policy, engineering teams, and chief ethicists. So seriously — wtf Meta?
Google says “AI is helping publishers” or something

Google’s narrative is that their AI overviews are helping publishers, claiming publishers receive “more queries and higher quality clicks”. However, publishers watching their traffic have proven otherwise - publisher traffic is down over 30%, by some estimates.

And it’s not only Google. Platforms across the board are softening the language, reframing metrics, and throwing out vague promises about supporting journalism.

@Publishers, trust your own data, not their narrative.
The UK gave the greenlight to the Omnicom-IPG merger

The UK has approved the Omnicom-IPG Merger, bringing the industry one big step closer to creating the world’s largest advertising and marketing agency. Yikes.

This merger will combine two of the biggest players in the business, reshaping the global ad market and putting even more power in the hands of a single firm. This is something we have been cautioning and advocating against since the announcement that this deal was in the works.

But, just because this merger was approved by the CMA, it doesn't mean that this story is over.

Arielle said after we submitted our comments to the UK and Australia competition authorities, "Regulators are keen to learn more about principal trading and agency deals with big tech, looking to understand how they impact the market, and advertisers in particular. Irrespective of whether competition regulators take action to stop the Omnicom-IPG acquisition, their review of the deal is illuminating these practices and industry dynamics.”

The merger isn’t final yet. Additional regulators in the EU and elsewhere still have to give the green light. We are hopeful that despite this approval, regulators around the world will examine the entrenched and unfair business practices, including principal trading, that we and other folks have flagged.



Onward,

The Check My Ads Team










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🔥 It’s getting hot in Google remedy land. The witnesses and exhibit lists have dropped; be sure to stay in the know at usvgoogleads.com, where we will continue to share updates and resources for the next trial phase.

🎤 Are you in Ontario, Canada? Come hang with our Policy Manager, Aditi Ramesh next month at the Summit on Climate Mis/Disinformation on September 19th for her panel on Digital Platforms, AI, and the Climate Information Environment. Alongside other panelists, Aditi will be discussing how we reshape and regulate these new systems to safeguard our climate.

🗣️ Our Director of Intelligence, Iesha White, will be heading to London for the Technology, Democracy & Future of the UK Day Conference later in September. The conference will examine the tech policy landscape, including analysis on the intersection of Big Tech, privacy, safety, security, work, intellectual property, democracy, and climate.














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