Dear John,

At the ASPCA, we understand the impact that animals have on you. They’re members of your family who shower you with unconditional love and companionship. They make your life whole, and their paw prints remain etched in your heart forever. Because of this, the grief we feel over the loss of a pet is profound – no matter how many days, months or years have gone by since they passed.

August 28 is Rainbow Bridge Remembrance Day, a time to reflect on the love and happiness our animal friends have brought. We believe the most profound way to honor our beloved pets is to help make life better for animals who have never experienced the joy, relief and safety of a loving home like yours. In the spirit of the love you shared with your pet – or the love you share for all animals – you can help ensure that those who have endured cruelty or neglect have the chance to discover what love feels like with your first yearly gift today.

Every day we see what happens when animals don’t find loving homes. The injuries they suffer from. The way they cower from human touch. The broken, terrified shell they become at the hands of humans who toss them in the trash. It is heartbreaking. And that’s why we so urgently need your support today.

Animals teach us patience, resilience and the art of living. In their presence, we learn that love transcends species – it’s a language understood by the heart. Your annual donation will create a lasting tribute to that special animal from your life, while supporting our efforts to save more lives across the country and give vulnerable animals the loving homes they deserve.

In memory of your beloved companion or an animal you hold close to your heart, we invite you to give your first annual gift in honor of Rainbow Bridge Remembrance Day.

For always keeping animals in your heart, we thank you.