New campaign highlights online, mail, and self-service station options that help keep office wait times at historic lows
Secretary Benson banner
*FOR IMMEDIATE RELEASE*
Aug. 21, 2025
Contact: Cheri Hardmon
[email protected]
Secretary of State: ‘It’s Sooo Simple’ to get fast, flexible service
"New campaign highlights online, mail, and self-service station options that help keep office wait times at historic lows"
*LANSING, Mich. –* Secretary of State Jocelyn Benson today announced the launch of a new customer service campaign, reminding Michiganders “It’s Sooo Simple” to find a convenient, fast, and secure option for their transactions. Many of the department’s services are available online, by mail, or at self-service stations in communities around the state, drastically cutting wait times at branch offices. Now, 90% of in-person office visits take 20 minutes or less on average.
The "It’s Sooo Simple” campaign will promote the fast and secure services available by mail, self-service stations [ [link removed] ], and online at Michigan.gov/SOS, [ [link removed] ] with a series of social media, streaming, and static ads reaching Michiganders.
“Michiganders are embracing the new, convenient service options we’ve implemented and improved since I first took office in 2019,” *Secretary Benson said.* “Wait times in our offices are at historic lows and our customer experience feedback continues to be excellent. Reminding every Michigan resident that ‘It’s Sooo Simple’ to find a fast, convenient option that works for them will help us take our outstanding customer service to the next level. We will never stop working to meet Michiganders where they are and make state government work for them.”
*Online services*
Most transactions can be done online from a computer, tablet, or mobile phone, including:
* change of address
* driver’s license or state ID renewal or replacement
* license plate replacement
* duplicate title
* disability placard renewal or replacement
* title transfer in some circumstances
* voter registration
Visit Michigan.gov/SOS [ [link removed] ]
*Self-service stations*
Self-service stations are available in communities throughout Michigan at branch offices, Kroger or Meijer stores, and in other locations. The stations offer nine language options and can conduct several transactions, including:
* automobile, motorcycle, snowmobile, or watercraft registration renewal
* driver’s license or state ID renewal or replacement if no new photo is required
* motorcycle endorsement
* voter registration
* organ donor registry
To find a nearby self-service station, visit*: *Find a Self-service Station [ [link removed] ]
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*Service by mail*
Several transactions can be conducted by mail with no fees, including:
* vehicle registration, tab, or license plate renewal
* change of address
* disability placard applications
* special plate applications
* voter registration
The “It’s Sooo Simple” campaign originally launched in September 2024 to increase awareness of Michigan’s voting options – including voting by mail and early voting ahead of the presidential election. Following the run of the public awareness campaign, the 2024 presidential election yielded historic turnout in Michigan – which was one of only five states with higher turnout in 2024 than in 2020.
Michigan residents who need to schedule a visit to a Secretary of State office can do it online at Michigan.gov/SOS [ [link removed] ] or by calling 888-767-6424. Shorter wait times are good for everybody – check to see if the service you need is available online or at a nearby self-service station before planning an office visit.
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It's Sooo Simple
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It's Sooo Simple
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It's Sooo Simple
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[email protected] using GovDelivery Communications Cloud on behalf of: Michigan Secretary of State · 430 W. Allegan Street · Lansing, MI 48918 · 1-888-767-6424
