John,
Donald Trump’s 2024 victory showed us a brutal truth: voters are tuning out legacy journalism. In the social media age, power goes to whoever wins attention online.
Trump’s campaign understood that. They flooded the internet — showing up on viral podcasts and AI-generated memes that glorified Trump as a jacked-up superhero and shamelessly mocked Kamala Harris and Joe Biden.
Now, at long last, Democrats are starting to learn that lesson. In a moment, we’ll show you how Gavin Newsom and Trump’s disastrous TikTok launch offer a blueprint for Democrats to start winning attention again — and taking power back.
Unless you’ve been living in a cave, you’ve seen Gavin Newsom’s posts tearing into Trump — all-caps rants in Trump’s own voice, fake press releases, memes so outrageous they forced national outlets to cover them:
This is what it looks like when Democrats stop hand-wringing about “needing our own Joe Rogan” and start fighting for attention online themselves. Newsom’s social media growth proves it. He’s had a 450% surge in followers on X, more than 1 million new followers on Instagram and TikTok, and search interest for his name has spiked more than 1,000% at key moments.
Another example? Trump’s big TikTok launch. The goal was to give him another platform to “own the libs.” Instead, Democratic activists swarmed the comments, flooding them with memes of Trump and Epstein. The trolling was so effective that Trump’s so-called “meme director” was forced out soon after the account’s launch.
John, COURIER was founded on this very principle: in the social media age, the side that wins attention wins power. That’s why, every single day, we reach millions online with sharp, shareable stories — cutting through the noise and pushing back against MAGA disinformation in the feeds where voters actually get their news:
We’re proving that attention-grabbing, values-driven content can break through the noise and win the fight online. But to scale it — to win in 2026 and beyond — we need your support.
In solidarity,
COURIER Newsroom