I hope you had the chance to read Katie's email this morning. I'm following up one last time because your response is needed immediately. We are in the final hours of our Action in August 2X Match! We've almost reached our goal, but your support is critical to helping us cross the finish line.
Please don't wait, Friend. Once the clock strikes midnight, our challenge ends, and so does the chance to DOUBLE your impact.Your first gift could be the one that unlocks this $200,000 match offer — and ensures families affected by Alzheimer's disease get the care and support they need while also helping to advance research that leads to new discoveries in the search for a cure.
Kind regards,
Michael Reich
Chief Marketing Officer
---------- Forwarded message --------- From: Katie Evans, Alzheimer's Association Sent: Friday, August 15, 2025 To: You Subject: 📢 Match ends at midnight!
Your gift to our 2X match can still go twice as far.
The countdown clock may not reflect your time zone, but the deadline for the match is midnight, local time August 15.
Dear Friend,
The final day of our Action in August 2X Match is here! Our records show that you haven't had a chance to make your gift, so I wanted to reach out because I don't want you to miss this incredible opportunity to DOUBLE your impact in the fight against Alzheimer's disease.
I'm hoping to hear from you by midnight tonight because we're almost at our match goal, but we can't reach it without you. You're such an important member of our Alzheimer's Association community — a friend who inspires us to keep up the fight to defeat Alzheimer's. Will you join us with your first gift today while it can double in impact?
The Tim and Gail Buchanan Family Foundation has pledged to match every donation we receive — up to $200,000 — to accelerate research for Alzheimer's disease and all other dementia. Your gift can go TWICE as far to help provide care and support to those affected by this disease and accelerate research into the search for a cure. However, we must raise the same amount by midnight tonight to unlock the matching funds. Can I count on you, Friend?
The fight against Alzheimer's has never been more urgent, and these matching funds are too important to leave on the table. This thief of a disease takes more lives than breast cancer and prostate cancer combined — and will cost the nation nearly $384 billion in 2025.
With your support, we are working every day to change the course of Alzheimer's, accelerate critical research and help more Americans get the care and support they need. And we are seeing progress.
THE IMPACT OF YOUR GENEROSITY
Advocating in all 50 states to secure access to all U.S. Food and Drug Administration-approved Alzheimer's treatments for those who would benefit.
We currently have $430 million invested across more than 1,150 active research projects in 57 countries to push research forward.
Our 24/7 Helpline answered more than 223,000 calls and online chats, offering support and information to those in need last year.
Provided 10 million touches of care and support last year.
All my best,
Katie Evans
Chief Programs and Mission Engagement Officer
P.S. I know how busy life can get, Friend, but I hope I'll hear from you before this challenge ends at midnight. Millions of people living with Alzheimer's are counting on the help that $200,000 in matching funds can provide. Please make your first gift now.
Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support.
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