What is Zyn and what are oral nicotine pouches?

With cigarette smoking on the decline, tobacco companies have shifted focus to “smokeless” tobacco products, including oral nicotine pouches. The pouches are sometimes referred to as a "lip pillow" or "upper decky" because of where they are placed between the lip and gum, often under the upper lip. Pouch brands such as Zyn, On!, and Velo have gained popularity in recent years, with sales of nicotine pouch products containing a higher concentration of nicotine (8 mg) having increased more rapidly than products with lower nicotine concentrations (4 mg and 6 mg).

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How nicotine replacement therapy can help young adults quit nicotine for good

Nicotine replacement therapy (NRT) products – such as nicotine gum, lozenges, or patches – are safe, backed by science, make quitting much more comfortable, and increase chances of successfully quitting for good. Through a new partnership with Blip, a modern FDA-approved nicotine replacement therapy brand, Truth Initiative is making quitting more accessible for young adults by offering 25% off NRT for eligible enrollees (18+) in EX Program.

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