From blockbuster team acquisitions to athlete-led venture deals, the business of sports has never moved faster—or had more at stake. The Asset Class newsletter by Front Office Sports deals reporter Ben Horney follows the money rapidly transforming sports.

Now, Asset Class is going live at the New York Stock Exchange.

On Oct. 16, join Front Office Sports and DealMaker for the first-ever Asset Class event, a half-day event bringing together the biggest names and sharpest minds in sports finance.

In one high-impact morning we’ll dive deep into:

• The new playbook for athlete investors
• PE and institutional capital in team ownership
• The surging investment in women’s sports
• How college sports is rapidly professionalizing

If you care about the future of the business of sports, this is where you need to be.